The Internet Marketing Podcast

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.  On the show you'll learn: Why you should be split testing and how you can do so Why user experience isn't just about improving your conver...

On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world.  On the show you'll learn:  What "Google's perfect world" means  Why structured data mark up is so important  Why dynamic rendering is important when it comes to SEO Why it's important to be predictive rather than re-...

On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links.  On the show you'll learn:  How to reach out to journalists - what works and what doesn't  Where you can find information about publications readership/demographic and the adva...

On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search.   Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within a...

On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse , and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience.  On the show you'll learn:  Why company culture is so important and why marketers should care   How the right company culture can help you to attract the...

On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links. On the show you'll learn: Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts Why you need to create a narrative that's lighthearted and funny & work with an...

On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing.  On the show you'll learn:  The opportunity that video presents for agencies Why agencies will need to be able to produce videos for their clients  How the balance of difficulty between production...

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend.  On the show you'll learn:  What in-housing means Why in-housing has become a trend within marketing How agencies can evolve and thrive today How GDPR has  actually  impacted businesses&nbsp...

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future.  On the show you'll learn: Why email marketing isn't dead Why you shoul...

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.  On the show you'll learn:  The difference between SEO & Local SEO Why Google uses it's local algorithm for certain queries  The latest update...

On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace.  On the show you'll learn:  Why & how G2 Crowd re-branded to G2 Why internal buy-in is key when it comes to a re-brand  What to look for in rockstar candidates when hi...

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.  On the show you'll learn:  How to focus on the ideal client for your business  Why it's important to move away from just working with anyone wh...

On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy.  On the show you'll learn:    Why podcast interviews convert 25 times better than blogs How podcasts can help to build trust How to find and get book...

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy.  On the show you'll learn:   What content marketing & social media look like in 2019 Wh...

In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.com Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques. You'll learn: The difference between drop-shipping and affiliate marketing The tools you need to help manage your Shopify inventory How to effectively use offers to drive urgency How...

On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way.  On the show you'll learn:  Why you constantly need to be able to adapt and learn new things as an entrepreneur  All abou...

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis. Discussing the topic of AI and machine learning and its impact in marketing, you'll learn: The key strengths of humans vs machines (hurrah!) Why the future requires humans & computers to work together Why lightning = beef Why machines aren't quite ready to write all of your ads How machine learning...

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of.  On the show you'll learn:  Whether or not Click Through Rate  (CTR) affects your ra...

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey.  On the show, you'll learn:    The Importance of building a customer journey Neil's example of a customer journey The best things we can do with online marketing to...

On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.  On the show you'll learn:  How there's been a shift in power in terms of brand and customers...

On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level.  On the show you'll learn:  Some areas of marketing that AI can help with that you may not know about e.g. predictive pricing How you can undertake marketing automation based on data...

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social  to talk about machine learning and the future of advertising.  On the show you'll learn: How Patrick was able to grow Strike Social quickly How AI/Machine Learning can help with multi-variant testing  What DV360 is The trends Patrick sees coming in the next...

On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0  to talk about how you can apply product discovery techniques in marketing.  On the show you'll learn:  What the Angular framework is  Martin's take on the main product techniques, Product Discovery and Product Delivery How you can apply Discovery i...

On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital  to talk about semantic topic modeling and structured data.  What semantic topic modeling is and how it can help pages rank in search results Why semantic topic modeling is therefore imperative when conducting keyword research What structured data is The...

On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials  to talk about common marketing automation challenges and how you can overcome them.  On the show you'll learn:  How to know if you've got the right automation platform for your business Why training your team is really important when it comes to marketi...