The Internet Marketing Podcast

On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content  to talk about content marketing and in-particular the importance of content promotion.  On the show you'll learn:  Why content promotion is so important Why you need to have both inbound and paid for ads as part of your content strategy How paid promotion can help you to drive traf...

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing  to discuss the top business lessons he's learned over the past 10 years. On the show you'll learn:  Why in business, you should always put your values first The best ways to ensure your values...

On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website. Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO...

On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing.  Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “...

In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing. In this episode you'll learn: Why brand familiarity is key to increasing your SERP CTR Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers How Google Shopping results might increase organic CTR How Google Shopping and Images are used by searchers to discover...

On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity.  On the show you'll learn: Brendan's process for generating 1 million followers How to fight against the noise on...

On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com  to talk about Twitter and how you can use it to succeed in your social media marketing.  On the show you'll learn all about: What's been happening on Twitter over the last few years & the changes in the algorithm How you can build relationships and...

This week Andy is joined by CEO of FreeeUp , Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.com On the show you'll learn: Why outsourcing is the key to helping you keep focused on your strengths Exercises for identifying the tasks you should probably outsource Free and simple to...

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext  and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search.  On the show you'll learn:  What Digital Knowledge Management is and why it's important  How you can grow y...

On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes.  On the show you'll learn:  All about Justin's entrepreneurial journey How Justin started Needls.com How AI can assist with helping write adverts&...

On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well.  On the show you'll learn: Why it's important to write in a human way and try to be genuine and engaging Why marketing automation is great...

On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO.  On the show you'll learn about:  What's been happening in Mobile SEO over the last few years What the Mobile First Index is, how it works and the...

On this week's episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin's keynote talk from September's BrightonSEO conference. Rand is one of our SEO heroes, he's the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google ha...

On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019.  On the show you'll learn about:  The ever-expanding marketing technology landscape  The democratisation of technology in marketing (and business) The dan...

On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.  On the show you'll learn: Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce Why personalisation is a key part of customer experience and extremely important on mobile The impact of AI on personalisati...

On this week's episode of the Internet Marketing Podcast Andy is joined by Charlie Williams, SEO consultant at Chopped , and Strategist at Screaming Frog to talk about SEO and how SEO insights can help to reveal the content that we need to be producing.  On the show you'll learn:  How to know what kind of content to create and the content that your audience is consuming How SEO...

On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey.  On the show you'll learn:  How WordStream was acquired Why Larry started Mobile Monkey The importance of messenger marketing  Why chat is more engaging than email How you can use chat...

On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster , to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper.  On the show you'll learn:  What Bullseye Marketing is and the framework behind it Why c...

On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan , for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here .  To recap, over the course of the shows you'll learn: What programmatic d...

On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan , to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.  Listen to the show and you'll learn: What programmatic display advertising is and how it works A brief summary of GDPR a...

On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo  to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today.  On the show you'll learn: David's favourite marketing strategies in 2018 The best marketing tactics that you can use for free What a viral giveaway is and how they can help bo...

On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo  to talk about recent paid search updates and how you can master PPC on a small budget.  On the show you'll learn:  How Google has changed from AdWords to Google Ads What Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns ...

In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX! Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn: How you can start learning about content design if you're a newbie Why it's important to distinguish between a user's need and your business need when creat...

This week Andy is joined by Ian Cleary, founder of RazorSocial and OutreachPlus. Discussing Inbound Vs. Outbound marketing, you'll learn: How and why Ian developed Razor Social and Outreach Plus Ian's recommended formula for content marketing success How to scale your outreach with Outreach Plus Why the days of driving to your website from Facebook are gone Why you should value community engagemen...

On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing.  On the show you'll learn: How...