Terry Cook

The Instructor

Business EN ↓ 273 episodes

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed:https://www.patreon.com/the...

Author

Terry Cook

Category

Business

Latest episode

Jul 5, 2026

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Episodes

Why don't ADIs embrace the road safety sector? 17.03.2024

And why doesn't the road safety sector embrace us? It's a fascinating question that I'm hoping to answer on this season of The Instructor Podcast, kicking off today with RoadPeace's Director of Communications, Rebecca Morris, as we discuss: The role of RoadPeace How driving instructors can utilise RoadPeace resources Why we shouldn't use the term accident to describe a collision I'm also joined by...

International Women's Day 2024 - Inspire Inclusion 08.03.2024

March 8th is International Women's Day* so we have a very special episode to inspire inclusion featuring friends of the show Laura Joyce and Sarah Baldock along with Debbie Hudson. The theme of this year's IWD is to Inspire Inclusion and you can find more information here . You can find more from today's hosts here: Laura   Sarah   Debbie   *For those asking, International Men's Day...

The Green Room #37 - The PDI Problem 29.02.2024

This month on the Green Room we're taking a look at the problem PDIs are facing booking part two and three tests, as well as looking at ways that ADIs can help the situations.  Plus we take a look at all the latest news and hot topics.  This month's guests are Chris Bensted and Laura Morris.  Driving Instructor to Vision Zero   One-Minute Tips for Driving Instructors   The...

Short Lesson #26 - The Characteristics behind success 14.02.2024

We're mid-month, so it's time for another bonus 'Short Lesson' as I take a key moment from a previous episode to give you a bite-sized chunk of information and inspiration.  Today we venture way back to Season Two and hear from Simon Hartley as he shares the characteristics behind success, and why driving instructors shouldn't shy away from the important role they play.  Listen to the fu...

The Instructor Meginar #1 (August 2023) 21.01.2024

On August 3rd I hosted the first-ever Instructor Podcast Meginar which featured 9 awesome speakers delivering 20-minute presentations. To watch the video, head over to The Instructor Facebook group, but if you'd like to check out the audio, here you go, 3 hours of free personal and professional development. This is unedited audio in it's original format. Follow The Instructor Podcast's WhatsApp ch...

Green Room #36 - 2023 in review (Part Two) 01.01.2024

The second part of our review of 2023 is here for your listening pleasure. Here's part two of my conversation with Chris Benstead, Stewart Lochrie, and Tom Stenson. You can find more from the guys here: Chris Stewart Tom For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscri...

ORDIT 31.12.2023

Finally.  After six seasons, I've finally got around to discussing ORDIT, and who better to join me than Kev Field and Neil Wightman, founders of The ORDIT Academy.  We discuss: What is ORDIT Is there any point to it Who can/should take the training You can find more from the ORDIT Academy here.   Check out the One Minute Driving Instructor Tips Podcast For more information on The I...

Green Room #36 - 2023 in Review (Part One): Failures, Successes, and DVSA Wisdom 30.12.2023

As this edition was over 2 hours long, it seemed wise to split it into two parts, so here's part one of my conversation with Chris Bensted, Stewart Lochrie, and Tom Stenson.  You can find more from the guys here: Chris   Stewart   Tom   For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be s...

Deaf Culture and working with deaf students 24.12.2023

Fiona McMeekin shares knowledge and raises awareness about working with deaf learners including: The difficulties deaf students face Being asked to take a 'normal' pupil on a Standards Check Conversations with Loveday Fiona clearly has a passion for what she does and her enthusiasm is infectious.  You can find Fiona on Facebook   Check of the One Minute Driving Instructor Tips Podcast he...

Six 4 Sixty #3 - The ADI Avengers get a new member! 17.12.2023

We're back with the third edition of Six 4 Sixty as I'm joined by my regular team of ADI Avengers: Phil Cowley, Neil Wightman, Lee Spary, Emma Cottington, Chris Bensted, and super substitute Kev Field. They tackle six questions submitted by members of The Instructor Podcast Facebook group. Here are the questions: Today, over 90% of PCS workers voted for strike actions - should they be striking and...

Short Lesson #25 - Small steps help build you towards the bigger steps 13.12.2023

I'm back with another Short Lesson - a clip from a previous podcast to give driving instructors a bitesize boost of information and inspiration. Today it's Agile Coach, Emma Morgan. In this clip Emma explains what agile coaching is, and how it can help. Listen to the full episode here For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content...

"I'm an ADI who had cancer" - James McAleer 10.12.2023

James McAleer has a message for driving instructors.  He wants us to take better care of ourselves.  Jimmy shares his story of how he was sideswiped by a cancer diagnosis, but how lucky he was that some things fell into place to give him the best support possible. He also speaks about the importance of getting symptoms checked out.  Driving instructors are in a static environment an...

Mirrors, Signal, Podcast? 03.12.2023

Part of the ethos behind The Instructor Podcast has always been to showcase services, products, and people, that are beneficial to the driving instructor industry.  And that theme continues today as I'm joined by Mirrors, Signal, Podcast host, Josh Holleran.  We discuss: Why he started the show How instructors can benefit from it His future plans Find Mirrors, Signal, Podcast here. &nbsp...

Green Room #35 - What do you love about the driving instructor industry? 30.11.2023

Chris Bensted of the Driving Instructor and Trainers Collectives joins me to discuss the latest news, including: Road Safety Week NASP Webinars The Big Learner Relay We also look at what we love about the driving instructor industry, reflecting on comments made from members of The Instructor Podcast Facebook group.  For more information on The Instructor Podcast visit https://www.theinstructo...

Teenagers scare the living sh*t out of me 26.11.2023

If you remember that song, we can be friends! We're talking teenagers this week, and why so many driving instructors are critical of them. Are they lazy? Do they care? Are we making the situation worse? Samantha De Mattos recently qualified as both a teacher, and an accredited coach, and as such she has quite strong opinions on the topic of today's youth.  But we also take a look at the diffe...

Social media shouldn't add to your stress levels 19.11.2023

Laura Joyce has helped some of the top driving schools grow their brands, and now she's here to work with you. We take an overview of ADI social media, including: How to get started Building a brand vs professional social media Which platforms you should use You can find Laura on Instagram   For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additio...

Short Lesson #24 - It could be having a f*cking spa day 15.11.2023

I'm back with another Short Lesson - a clip from a previous podcast to give you a bitesize boost of information and inspiration. Today it's Emma Mellor as she explains what she means by wellbeing It could be a fucking spa day! Listen to the full episode here. You can find Emma's website - https://emmamellor.com/ and on Facebook - https://www.facebook.com/wellbeingwithoutthewank You can buy 'The li...

Why coaching and the GDE Matrix is key to road safety 12.11.2023

The RAC Foundation's Head of Research, Liz Box joins me to discuss how coaching and the GDE Matrix is key to road safety and an important tool for driving instructors.  We also look at why shock tactics don't work, graduated licences, and we here more about CO-Pilot and it's potential for ADIs. Dr Elizabeth Box FCIHT Elizabeth has a PhD in Transport Psychology from Cranfield University, where...

LIVE at the Expo - Driving instructor presentations 05.11.2023

There's not one, but two driving instructor presentations on this episode. Both were recorded live at the Intelligent Instructor & ADINJC Expo.  Plus we talk to the man behind it all, Richard Storrs, to find out how they're revamping next year and what he thinks of my suggestion that the DVSA don't headline.  Find out more from the contributors here: Intelligent Instructor   Sop...

Green Room #34 - Your questions answered 31.10.2023

As well as covering all the latest news including the BLR choir, the DVSA's stats, and industry events, Chris Benstead and myself also tackle some questions submitted on The Instructor Podcast Facebook group. Alex Jones Sarah Baldock Kev Lynes Stewart Lochrie All get their questions answered. At least we attempt to!  For more information on The Instructor Podcast visit https://www.theinstruct...

The future's Bright, the future's Coaching! 29.10.2023

The Instructor Podcast returns for season six with Bright Coaching's Stewart Lochrie.  We dive into the world of coaching for driving instructors as we discuss: The difference between being a coach, and using coaching skills Coaching vs instruction, and why we need both Why we should be aiming to help the client, however they present We also take an in-depth look at Bright Coaching and the ne...

Revolutionizing Road Safety: VR Insights for Driving Instructors 23.10.2023

It's another Instructor Podcast exclusive as I bring you interviews and commentary in the recent ICE LIVE event.  ICE LIVE is the virtual reality conference for road and community safety professionals, which clearly includes driving instructors - and I had a great time.  Below you'll find links for all the guests in this episode: James Evans   Dr Daniel Bishop   James Marman &n...

The Green Room #33 - Is Twenty Plenty? 30.09.2023

The Green Room returns as we tackle all the important topics, including: The 20mph speed limit in Wales Are Terry and Chris having a beard off? Who should headline the Expo? We also tackle some of the latest news, while Terry expresses his desire to avoid becoming a grumpy old man! Check out The DITC here   Click here for more info about the BLR Choir   For more information on The Instru...

Six 4 Sixty #2 13.09.2023

We're back with the second edition of Six 4 Sixty as I'm joined by my regular team of ADI Avengers: Phil Cowley, Neil Wightman, Lee Spary, Emma Cottington, Chris Bensted, and Bob Morton. They tackle six questions submitted by members of The Instructor Podcast Facebook group. Here are the questions and their approximate time stamp: Should ADIs be more involved teaching the theory? (2.50) Should CPD...

Green Room #32 - Remembering Lou 30.08.2023

The only show I've never wanted to record.  I don't really know what to put in the notes for this, other than to thank Chris Bensted and Phil Cowley for joining me to share some memories of Lou Walsh.  Have some tissues to hand, especially for the last 5 minutes because honestly, that got me.  You can donate to the BLR and leave a tribute to Lou Walsh here.   For more informati...

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