Terry Cook

The Instructor

Business EN ↓ 273 episodes

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed:https://www.patreon.com/the...

Author

Terry Cook

Category

Business

Latest episode

Jul 5, 2026

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Episodes

In Conversation with... Laura Morris - Part One: Interrogation 15.09.2024

All epsiodes of Season 8 droppped on the same day, with no prior promotion, and all with same guest? Obvs. Laura Morris is the debut guest on my 'In Converstaion with...' season and in this first episode, Laura turned the tables and decided to interrogate Terry! Season 8 of The Instructor Podcast is sponsored by Bright Coaching - A training company for Approved Driving Instructors and Trainer...

MyDanTime #1 - Use market forces to dictate your prices, not emotion 05.09.2024

Watch the video version here. This first episode of MyDanTime is available for everyone to watch/listen in its entirety. If you're not a member of The Instructor Premium, sign up for a week's trial - for free! Dan Hill has been working in the ADI world for 10 years, is the founder of My Drive Time, the business lead at the ADINJC, and a reasonable human being. He's also written hundreds of blogs f...

The Green Room #42 - Listener Questions, and Terry & Chris finally get held to account 31.08.2024

The Green Room returns for another triumphant episode as we tackle you questions, including: Controlling the controllable Do longer waiting times really matter Are the test cancellation apps the work of the devil Plus we're joined by special guest Susan Bates who holds us to account. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest p...

Who do the ADINJC represent? 22.08.2024

We’re kicking off the first in a collection of episodes where I find out more about the associations – both the national and local variety. Today I'm joined the President of the Approved Driving Instructor National Joint Council, Lynne Barrie. Lynne speaks openly about who the ADINJC actually represents, what it is they do, and we dive into the current testing crisis including if and how they chal...

Short Lessons #30 - The relationship with the DVSA 15.08.2024

Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking –  today we’re heading back to March 2022 as I'm joined by Lynne Barrie of the ADINJC, Peter Harvey from MSA and Carley Brookfield of the DIA – in this clip, we’re discussing the relationship that the associations...

Short Lessons #29 - The Problem with Paper 08.08.2024

Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking –  today we’re heading back to March 2022 as I'm joined by the founders of GoRoadie and MyDriveTime, respectively, Michael Carr and Dan Hill – in this clip we’re comparing the use of paper diaries to diary manageme...

Green Room #41 - The lowest pass rate since 2007 31.07.2024

The Green Room returns! Chris Bensted joins me to look at all the latest news including what we're hoping from the new government, and why part one scores are so poor. We also take a look at the expertise within our industry with the caveat "No offence intended towards anyone" used approximately 17 times! We share the upcoming events across August and September and finish with some nice positive s...

Short Lesson #28 - Safeguarding and the importance of professionalism 25.07.2024

Welcome to The Instructor Podcast Short Lessons – in these bite sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking –  today we’re heading back to March 2022 where Kath Knibbs was talking about safeguarding and the importance of being professional. Listen to the full episode here For more information on The Instructor Podcast vi...

Meginar #2 18.07.2024

We're back with a very special bonus episode - The Instructor Meginar #2! 9 speakers delivering 20 minute presentations, to help you become a better driving instructor. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, incl...

The Green Room #40 - It's more than just CPD... 31.05.2024

It's the big 40 for The Green Room!! Regular co-host Chris Bensted joins me to discuss all the news and goings on from within our driving instructor world, with a particular focus on some events over the last month. We finish up with a discussion about CPD. Topics include: National service - will it impact driving lessons? Graduated Driving Licences Where to start with road safety The RoadPeace ch...

Do Something 26.05.2024

We take a look at some of the key points from the last few months and explore what driving instructors can do to bring road safety into their driving schools. Stewart Lochrie joins me for this in-depth reflection. Season 7 of The Instructor Podcast is sponsored by Bright Coaching - A training company for Approved Driving Instructors and Trainers. Sign up for The Instructor Podcast Newsletter...

The Big Picture, and ADIs role within it 19.05.2024

Ian Edwards spent 15+ years as an ADI before moving into the academic road safety sector. He's one of the people behind the Hermes project, which gave us Client Centred Learning. We tackle Client Centred Learning, along with the GDE Matrix, the Safe System and the ADIs role within it. Ian. Edwards@drivingsloutions.com Donate to RoadPeace Season 7 is sponsored by Bright Coaching Season 7 of The Ins...

Short Lesson #27 - A Bob Morton Masterclass 15.05.2024

Back in February, we recorded a live Q&A with Bob Morton, this Short Lesson contains 7 minutes of an absolute Bob Masterclass. Mel Judd had just stated she didn't have a question, yet Bob got a heap of information with some excellent questions. Season 7 of The Instructor Podcast is sponsored by Bright Coaching - A training company for Approved Driving Instructors and Trainers. Sign up for...

Road Safety GB 12.05.2024

James Gibson of Road Safety GB discusses the ageing drivers course they've been running free for ADIs, including the large number of ADIs that signed up, but didn't bother to turn up. We also discuss: The benefits of attending in-person events The Role of RSGB How ADIs can access training through RSGB Here's the link from the show: 1. Road Safety GB main website, the front face of RSGB is a road s...

Everything you need to know about Graduated Driving Licences 05.05.2024

Lucy Straker, the campaign manager for Brake, joins us to brake (get it?) down Graduated Diving Licences. We discuss: What are GDLs How we get it into legislation The concerns people have We also take a look at Brake, what they do, and what they have to offer ADIs. Find more about Brake Sign/Share GDL petition Season 7 of The Instructor Podcast is sponsored by Bright Coaching - A training com...

Green Room #39 - How many instructors is too many? 30.04.2024

With growing numbers of ADIs and PDIs, how will this affect driving instructors overall? Chris Bensted ( The DITC ) joins me to discuss, plus: NASPs DVSA notes Test swap limits Two hours lessons Key links from the show: NASP notes National Highways response to Panorama RoadPeace Challenge Just Giving link  - (Created by Les Hopkinson for ADIs) Intelligent Instructor Season 7 of The Instructor...

How much responsibility should ADIs take for the actions of their students post test 28.04.2024

Project EDWARD's James Luckhurst joins me to discuss a variety of topics. James shares some examples of people he recently encountered while policing, including a young driver who had recently passed her test. This prompted me to ask how much responsibility ADIs should take for their student's post-test. The Project EDWARD podcast: My Role in the Safe System, is a fascinating listen, full of short...

Campaigning for Road Safety: Where to start 21.04.2024

I couldn't do a Road Safety season without having Sophie Lydon on! The founder of Fresh Drivers UK joins me to discuss: Car hire problems Car Maintenance How to campaign for road safety We've also arranged for Sophie to deliver an Expert Session in June! Follow Sophie on Instagram  and LinkedIn. Season 7 of The Instructor Podcast is sponsored by Bright Coaching - A training company for A...

How bad is your dad? 14.04.2024

The Honest Truth's Olly Tayler joins me as we discuss: The lost generation of drivers Why the current generation of learners don't call out bad driving The Honest Truth - what is it, who's it for, how to use it You can find out more about the Honest Truth here . Season 7 of The Instructor Podcast is sponsored by Bright Coaching - A training company for Approved Driving Instructors and Trainer...

The misconceptions behind coaching as an ADI 10.04.2024

It's the 3 year anniversaary of The Instructor Podcast, so of course there's a bonus episode, and of course, it features the first ever guest, Bob Morton. We take a deep dive into the misconceptions behind coaching as an ADI/PDI and why it's misunderstood. This episode was recorded live in The Instructor Podcast Facebook group. Find more from Bob here . Season 7 of The Instructor Podcast is sponso...

How can ADI's use DriveFit with their students? 07.04.2024

Every season I release an episode (or two!) from the Premium vault into the public feed. Today is this day. Back in December I created a '12 days of Christmas series' and one of the guests was Dr Liz Box who joined me to discuss DriveFit and Vision Zero. Following on from that I've included an edition of 'Episode Dissection' where Stewart Lochrie joins me as we talk road safety and coaching. Enjoy...

Caitlin's Campaign 31.03.2024

On the 14th of July 2017, Caitlin was killed as a passenger in a fatal road traffic collision on a rural road in Cumbria, at the young age of 18. Today I'm joined by Caitlin's mum, Sharron, the voice behind Caitlin's Campaign and the push for Graduated Driving Licences. You can find Sharron on LinkedIn Find out more from Caitlin's Campaign here. (This is the correct link) Season 7 of The Instructo...

Green Room #38 - A Love(day) letter to the industry 30.03.2024

Topics on this month's Green Room include: The associations Loveday's letter and poor response Driving instructor Day There's also quite an impressive 7-minute rant from me, regular guest Chri Bensted despairs at the current plight of Part 3 tests, and we look at the influx of ex-examiners and ponder if they're having a positive effect. Season 7 of The Instructor Podcast is sponsored by Bright Coa...

Why hands-free phones are just as dangerous as using a handheld phone 24.03.2024

Professor Gemma Briggs, Head of Discipline and Professor of Applied Cognitive Psychology joins me to discuss distracted driving, particularly using hands-free phones. We also delve into why multitasking isn't a thing, self-enhancement bias, and how to get the message across. You can contact Gemma - gemma.briggs@open.ac.uk Reach the Open University here Access the online interactive activity on Ope...

Six 4 Sixty Live 20.03.2024

It's the 4th edition of Six 4 Sixty and the wonderful ADI Avengers have sixty seconds to answer a series of questions. Your Avengers are: Lee Spary Phil Cowley Neil Wightman Bob Morton Chris Bensted Emma Cottington This episode was recorded live in The Instructor Podcast Facebook group For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content...

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