Terry Cook
The Instructor
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed:https://www.patreon.com/the...
Author
Terry Cook
Category
Podcast website
Latest episode
Jul 5, 2026
Where to listen?
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Episodes
Green Room #31 - Gas first? The most important debate in the industry 31.07.2023 1:22:55
Sign up for The Instructor Newsletter Should we be setting the gas first, or finding the biting point? It was a comment made in jest on this edition of the Green Room, but it soon sparked into a fun debate, proving the point that if you ask a question to four instructors, you'll get four different answers! We also tackled: Loveday blames everything except the DVSA The problem with certain driving...
Backstage Pass - What's changing for The Instructor Podcast and Premium? 19.07.2023 26:23
This episode was originally recorded for my Premium membership, but as it's relevant to what's happening to the podcast, I'm sharing it publicly. Want to know about the upcoming changes to The Instructor Podcast and what's new for The Instructor Premium? You're in the right place. Tune in to find out: The 3 new Premium shows starting this year The new structure for The Instructor Podcast New...
The Green Room #30 - What next? 30.06.2023 1:11:53
The Driving Instructor & Trainers Collective's Chris Bested joins me, along with a handful of Premium members as we dive into the latest news including: Big Learner Relay registration Mock Tests The Meginar Then we reflect back on the last 2 years and discuss what impact The Instructor Podcast has made and shout out some of our favorite guests. Links mentioned in the show: BLR registrati...
Season 5 - The Best Bits 28.06.2023 1:48:20
17% of the best bits from season 5 are in this episode. For the full 100% you'll have to check out each show individually. But enjoy this collection... For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including: Epis...
Is now the time for driving instructors to work harder? 25.06.2023 1:00:06
Dan Meredith joins me to look at whether now is the time for driving instructors to be working harder. Should we be making the most of the current climate of long driving test waiting lists and a large number of people wanting driving lessons? You can find all of Dan's stuff right here. I'd highly recommend his book and planner as an excellent resource for driving instructors. (I use both.) For mo...
Short Lesson #23 - What health problems sitting down all day can cause, and how we can fix it 22.06.2023 5:03
Sign up for The Instructor Newsletter Richard Morley is an international-level Tai Chi instructor, a breath work specialist, a mediation guru, and all round great guy! Back in October of 2021, Rich joined me on the podcast to talk about the posture problem and how we can solve it. Find Rich here. Listen to the full episode here. For more information on The Instructor Podcast vi...
Drug driving, Online Training, and ADAS with the IMTD 18.06.2023 1:19:52
Sign up for The Instructor Newsletter I was recently invited to an Institute of Master Tutors of Driving meeting and was also given the opportunity to record the 3 speakers, especially for the podcast. The Speakers in order of appearance on the episode: Paul Mountford - Engage Professor David Crundall ADAS And you can find out more about the IMTD here. For additio...
Short Lesson #22 - Why is video so important 15.06.2023 8:53
Sign up for The Instructor Newsletter A short lesson from my discussion with Peter Garbacz on why video is so important and why now is the perfect time to be creating it. Listen to the full episode here. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscriptio...
Six Standards Check Questions, Six Trainers, and Sixty Seconds 11.06.2023 59:51
Sign up for The Instructor Newsletter Six trainers. Six questions. Sixty seconds each. I'm joined by the awesome Phil Cowley, Lee Spary, Emma Cottington, Bob Morton, Neil Wightman, and Chris Bentsed in this Standards Check special as I throw six questions at them, with the theme being the Standards Check. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ Fo...
Short Lesson #21 - An industry with delusions of grandeur? 08.06.2023 6:33
October 2021 saw Lou Walsh make her first appearance on the Instructor Podcast. In this short lesson, Lou muses over the importance of driving instructors. Check out the full episode. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find...
Road Safety isn't sexy... but it is important! 04.06.2023 1:16:32
Road safety campaigners; James Evans and Sophie Bailey join me to discuss some important questions, including: Why is the public so keen to dismiss road safety campaigns? Why don't driving instructors promote more road safety campaigns? What can instructors do to help promote road safety beyond the physical aspect of learning to drive? You can find more about the Honest Truth here . You can follow...
The Green Room #29 - This Podcast is Awesome 31.05.2023 1:12:51
Recorded LIVE in front of a lovely bunch of Premium members, Chris Bensted of The Driving Instructor and Trainers Collective joins me to discuss some key topics, including: The DVSA changing the Standards Check triggers NASP's report from their meeting with the DVSA Does everything need to be Standards Check based to get engagement You can find the NASP report here You can find the ADAS web...
The Greatest Copywriter Alive offers advice to driving instructors 28.05.2023 1:07:18
Adil Amarsi is a copywriter who has earned over $900 million for his clients and he joins me to offer some copy insights as well as looking at comeback stories. We specifically discuss: How to attract the right learner for you What words to avoid, and what to use instead The 5 different types of copy, and which ones apply to driving instructors. Adil also had a very specific question for me, follo...
Short Lesson #20 - NASP, The DVSA, and the Standards Check fiasco 25.05.2023 6:51
Lynne Barrie was Chair of NASP in October 2021 and she joined me to discuss the overhaul to the way Standard Checks were being delivered by the DVSA. Check out the full episode here . For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find...
Mental Health Matters 21.05.2023 59:00
It's mental health awareness week so I have a conversation with mental health expert, trainer, and safeguarding whizz, Hannah Campbell. We look at 3 main areas: Mental health Anxiety Safeguarding And Hannah offers some great advice on handling anxiety in ourselves and learners. You can find Hannah's website here and sign up for the Soul Focus newsletter here . For more informatio...
Short Lesson #19 - Is anxiety used as an emotional crutch on the driving test? 18.05.2023 10:19
Diane Hall explains what anxiety is, how it can be used as an emotional crutch, and why we need to focus on the present not the past. Plus there's an embarrassing story from me! You can listen to the full episode here . For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Prem...
Not a Standards Check Podcast 14.05.2023 1:21:04
We do not talk about the Standards Check during this episode. However, we do discuss why things with the words Standards Check in the title are more popular. And by we, I'm referring to Mick Knowles and Lee Jowett, the founders of Knowlegablee Instructor Training (KIT) as we take a deep dive into the state of the industry including: The poor quality of some SC examiners How driving instructors can...
Short Lesson #18 - From Instructor to Coach 11.05.2023 9:19
Lee Spary shares the story of how, despite having a 100% pass rate, he opted to change his method and incorporate coaching into his driving lessons. You can listen to the full episode here . For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'l...
Twenty Nine Minutes with Terry 07.05.2023 29:09
A lost voice and illness meant having to reschedule recordings, but rather than just not releasing an episode, I share some of my thoughts by answering some regularly asked questions. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots o...
Short Lesson #17 - Do you love your job enough to be the best at it? 04.05.2023 5:51
Way back in season two, I was joined by the awesome Jess Soto and this is a short clip from that episode where she explains the way she approaches being assessed. You can check out the full episode here . For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you...
The PDI Perspective on Networking, Conferences and the Driving Instructor Industry 30.04.2023 58:44
Season 5 continues with a look at networking, conferences, and the driving instructor industry through the eyes of a PDI – Laura Joyce, who is also a social media and marketing expert. We also have interviews with guests from the Intelligent Instructor conference including Driving School TV and KIT magazine. Check out Laura on Instagram here For more information on The Instructor Podcast vis...
Green Room #28 - Live on stage (and in a car!) 27.04.2023 54:36
This episode was recorded live at the Kempton conference on the 23rd April 2023. I'm joined by regular guest Chris Bensted as we take a look at how we can be the best driving instructor we can be. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here...
Coaching & Questioning Techniques for Driving Instructors (Re-Release) 23.04.2023 1:09:11
So you've discovered all 125+ episodes of The Instructor Podcast and you don't know where to start. Well, I have good news... I am working my way through the early episodes, re-editing and re-releasing to help those who've joined this awesome party a bit late. I aim to re-release one every month or two. Usually, these shows will be released as bonus episodes, but as I'm at the Kempton Conference o...
Short Lesson #16 - Alternatives to the current Standards Check format: Green Room #1 20.04.2023 6:04
The 4th of August 2021 saw the release of the first Green Room, and this Short Lesson harks back to that episode. Myself and Chris Bensted discuss alternatives to the current Standards Check format and how to get instructors more engaged. Listen to the full episode here . Find the DITC here . For more information on The Instructor Podcast visit https://www.theinstructorpodc...
How driving instructors can create and utilise a business plan 16.04.2023 50:59
Former ADI, current Bookkeeper and author, Dave Shannon joins me to discuss some of the fundamentals of running your driving school as a business, whether that's as part of a franchise, solo or owning a multi car driving school. You can find more from Dave Shannon here . Buy 'Are you ready for business' here . For more information on The Instructor Podcast visit https://www.theinstruct...
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