The Insightful Leader

Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader's "Ask Insight," more from our conversation with Professor Harry Kraemer.

On this episode of The Insightful Leader's "Ask Insight," Professor Harry Kraemer discusses how to lead your former peers and build trust with your team.

Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.

So opulent! So exclusive! In the first of two bonus episodes, we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.

On this episode: Why showing vulnerability can actually be a boon for leaders.

On this episode of The Insightful Leader: Opaque algorithms on platforms like LinkedIn, Uber, and TaskRabbit have more power than ever. It's starting to impact livelihoods.  Please take our quick listener survey: https://kell.gg/survey

For better or worse, generative AI is here to stay. On this episode of The Insightful Leader: What could it mean for you and your team?

Please take our listener survey: kell.gg/podsurvey On this episode of the Insightful Leader: giving negative feedback is not easy, but such critiques can be meaningful for both parties if you use the right roadmap.

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

Talking politics in this polarized climate is a dicey proposition. On this episode of The Insightful Leader, an expert in the psychology of persuasion offers tips on how to approach the topic constructively.

In this episode of The Insightful Leader, we consider the benefits and drawbacks of keeping a very close eye on employees.

Silicon Valley Bank spectacularly collapsed—and a new analysis suggests that its precarious situation is not as much of an outlier as we'd hope. On this episode of The Insightful Leader, we learn what went wrong and what should happen next.

On this episode of The Insightful Leader: You can't always control what happens at work. But reframing setbacks, and instituting some serious calendar discipline, can go a long way toward reducing stress.

With major incentives starting to kick in, here's how the legislation is poised to affect the economy.

It can be tempting for leaders to swoop in to solve problems. On this episode of The Insightful Leader, we hear from a U.S. Army colonel about why doing so is a disservice.

There are cons—but a lot of pros, too. On this episode of The Insightful Leader, we'll explore what it's like to work at a family business when you're not a family member.

Please take our listener survey: kell.gg/podsurvey In this episode of The Insightful Leader, a former CEO explains how to organize your life around what really matters—instead of trying to do it all.

On this episode of The Insightful Leader: the end of "Zero Covid," escalating geopolitical tensions, and China's potentially irreplaceable role in the global supply chain.

On this episode of The Insightful Leader, we hear how leaders can work with their "quiet-quitters" and rebuild morale.

The implosion of the crypto exchange has sent the industry reeling. We dig into what happened and whether cryptocurrency, as a concept, can weather the storm.

In the fifth and final episode of our series, "Extraordinary Brands and How to Build Them," we look at how to measure your brand's health–and what you should do if you don't like what you learn. Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Sp...

In episode 4 of our 5-episode series, "Extraordinary Brands and How to Build Them," professor Mohan Sawhney discusses the importance of transmedia brand storytelling–and how to do it right. Every brand has a story to tell. But consumers only have so much time, energy, and attention. You will need to find a story that cuts through our collective "story fatigue" and find creative ways to deploy it.

In episode 3 of our 5-episode series, "Extraordinary Brands and How to Build Them," we discuss the associations you want customers to make with your brand, and how to use design to make it happen. On this episode, Kellogg professor Bobby Calder looks at how great brands define themselves, how stale brands revitalize themselves, and why you should use all your senses when creating a brand image. Ch...

In episode 2 of our 5-episode series, "Extraordinary Brands and How to Build Them," we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn't smell as sweet. On this episode, Kellogg professors Paul Earle and Tim Calkins offer advice on where you might look for naming inspiration, what great names convey, and when you shou...

In episode 1 of our 5-episode series, "Extraordinary Brands and How to Build Them," we reveal the key questions you should answer before you start to craft your brand. Because if you can't articulate your brand's value to yourself, you won't stand a chance of convincing customers. On this episode, Kellogg professors Tim Calkins and Alice Tybout discuss brand purpose, point of difference, and the M...