The Influencer Marketing Factory
The Influence Factor by The Influencer Marketing Factory
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Author
The Influencer Marketing Factory
Category
Podcast website
Latest episode
Jun 24, 2026
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Episodes
Building Inclusion at Scale w/ Sonia Thompson 24.05.2023 46:29
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand. 🌟 Leave a 5-star rating on...
Swipe Right on OkCupid Success w/ Michael Kaye 17.05.2023 41:13
Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the trans...
Embracing the Creator Evolution w/ Mark Herschberg 10.05.2023 50:47
In this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, engages in a captivating conversation with Mark Herschberg, renowned author and creator of the Brain Bump app. Tune in as they delve into a diverse range of topics, including audio indexing, content accessibility, the power of push-to-pull marketing, and much more. 🌟 Leave a 5-star rating on ...
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan 03.05.2023 56:52
On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism. Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more. 🌟 Leave a 5-star ratin...
Building a Loyal Following Around Your Product w/ Ravi Kurani 26.04.2023 37:33
The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani , the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode! 🌟 Leave a 5-star rating on Apple Podcasts and Spo...
Decoding the Secrets of the Creator Economy w/ Avi Gandhi 19.04.2023 48:11
On the latest episode of The Influence Factor, Alessandro Bogliari, the podcast host and CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Avi Gandhi , the Founder of Partner with Creators, about several aspects of the Creator Economy. Don't miss out on the chance to learn from the experts as they share their insights on topics such as diversification, ou...
Equipping Creators with the Tools to Thrive w/ Reagan Fry (Kajabi) 12.04.2023 44:50
In this week's podcast episode, Reagan Fry, Director of Product at Kajabi, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as they discuss a wide variety of topics and tools that are essential to the Creator Economy. From empowering creators with various tools to building content ecosystems and having a strong creative arsenal, the two share their insights...
Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack 05.04.2023 43:22
On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack , Founder and CEO of BeautyMatter . Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights. 🌟 Leave a 5-star rating on Apple Podcasts and...
The Art of Social Media Creativity w/ Jon Youshaei 29.03.2023 47:36
This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building. Jon's YouTube: https://www.yo...
Exploring the Influence and Impact of Reddit w/ Will Cady 22.03.2023 44:12
This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more. Will's book Will's newsletter 🌟 Leave...
Charting Your Course as a Content Creator: Lessons and Tips from Gigi Robinson 15.03.2023 38:37
In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Gigi Robinson, a Content Creator. This episode will delve into Robinson's path to becoming a content creator, methods for keeping up with the ever-changing industry, useful insights and techniques for attaining success, and many other topics of i...
Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) 08.03.2023 40:22
In this week's podcast episode, Paul Bakaus , Head of Creators at Koji , joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to delve into a wide range of topics related to the Creator Economy. From social commerce and consumption trends to content ecosystems and tools of the trade, the duo shares their insights and perspectives on the latest trends shaping the...
New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman 01.03.2023 49:15
Join Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by TikTokers vs YouTubers' follower base...
Creator Insights w/ Brett Dashevsky 22.02.2023 49:22
This week, Brett Dashevsky, Creator Manager at Workweek, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss how creators are building sustainable careers and businesses around their passion and content, as well as strategies for growth, monetization, and community building. Brett's twitter: https://twitter.com/brettdash_ Brett's L...
Mastering Marketing Methodologies w/ Erik Huberman (Founder of Hawke Media) 15.02.2023 26:44
This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and host of the podcast, is joined by Erik Huberman, Founder and CEO of Hawke Media , to talk about the evolving nature of advertising, how he founded a successful marketing agency, and much more. ⭐️ Leave a review on Apple Podcasts: http://bit.ly/3W2egs7 ⭐️ ⭐️ Leave a rating on Spotify: http://bit.ly/3VZiZux...
Dealing with Influencers and Cannabis Products w/ Scott Jennings 08.02.2023 41:48
On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory. Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis spac...
Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) 01.02.2023 41:29
On this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Daniel Markovits, Creator and Community Manager at LinkedIn, the largest professional network in the world. Tune in to hear insights into the existing creator economy landscape and gaze into the future of content creation and consumption globally. Daniel's Linke...
From College Dorms to a 9-Figure Creator App Empire w/ Zeev Farbman (Lightricks CEO and Founder) 25.01.2023 36:53
This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more! 🔥 Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1...
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares) 18.01.2023 35:40
On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand! 🔥 Subscribe to our YouTube channel: https://www.youtube....
Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble 12.01.2023 45:35
On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear everything from identifying trends to experimenting within the creator economy and influen...
The Road to Success: Carter Kench's Journey as a Content Creator 05.01.2023 34:37
This week, Carter Kench, a Content Creator, joins Alessandro Bogliari, host of the podcast and CEO and Co-Founder of The Influencer Marketing Factory, for an episode of The Influence Factor. The two discuss the journey to becoming a content creator, how to keep up with the ever-evolving industry, the tips and tricks to success, and so much more! Carter's TikTok: https://www.tiktok.com/@cring...
Insurance Coverage for Content Creators and Influencers w/ Rafael Broshi 14.12.2022 37:02
Did you know that over 20,000 Instagram accounts are hacked every day? This and a lot more are covered in this week's episode! Rafael Broshi, CEO at Notch, joins podcast host Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory. Notch Website: https://get-notch.com/ 🔥 Subscribe to our YouTube channel: https://bit.ly/3HzBJNA 🚀 Start Your Next Influencer Marketing Cam...
Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris 07.12.2022 51:04
On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear all about building a brand from the ground up and where to prioritize efforts! 🔗 Marshall's Linked...
Chinese KOLs vs. American Influencers with Dylan Harari (SuperOrdinary) 30.11.2022 38:13
Dylan Harari , VP of Creator Partnerships at SuperOrdinary , a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor. Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode! 🔥 Subscribe to our YouTube channel: https:...
Bridging The Creator Diversity Gap w/ Yinka Taiwo-Peters (Shopify) 16.11.2022 35:50
This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more. Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach,...
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