The Influence Factor by The Influencer Marketing Factory

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Vivian Tu, CEO & Founder of Your Rich BFF and content creator. Their conversation delves into an array of subjects, covering the hurdles of transitioning to a full-time creator, the inception of Vivian's journey, effective content f...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder. Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between re...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Arielle Berlinsky , Social Media Marketing Coordinator at Delta Vacations. Their dialogue covers a range of subjects, from emerging travel trends to the significance of user-generated content, the interplay between social media and tr...

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more! 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond. 🌟 Leave a...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surrounding CPG marketing. 🌟 Leave a 5-star rating o...

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence. Together, they delve into the daily routine of staying informed about the ever-evolving social media landscape, the obstacles of sifting thro...

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS. Throughout their discussion, they explore various subjects, such as athlete content creation, diversified revenue stream...

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid. During their conversation, they explore a wide array of subjects, including the Creator Economy, cultural factors, the ever-evolving advertising lan...

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe. This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to ensure ongoing authenticity and relevance on social...

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing. During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building an...

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group. Together, they explore a wide range of topics, encompassing their approach to innovation, the emotiona...

In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, atten...

In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ. Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effe...

In this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating. Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, effective use of Linkedin, and much more. 🌟...

In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth. The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age. Uncovering intricate intersections and influences, th...

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst. Together, they explore a wide array of captivating topics, including the art of crafting a personal br...

In our latest episode, tune in to hear Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in a lively conversation with Brian Harwitt, Partner at CoVenture. This week, they navigate through a diverse spectrum of themes, encompassing access to creator capital, the ever-evolving landscape of digital advertising, pathways for creator monetizati...

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch. Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more. 🌟 Leave a 5...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Michael Bolen, Head of Social and Content at Linktree. Together, they explore the multifaceted world of creator monetization, search engine optimization (SEO) across social platforms, crucial partnerships, and all the essential insights surroun...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuabl...

Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, and Colin Hickey, Senior VP of Operations at VidCon, come together in the most recent episode of The Influence Factor podcast. Their discussion explores the past, present, and future of VidCon, a prominent event for creators, providing valuable insights into the event's evolution. 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠...

In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli , joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing strategies, and debunking sugar myths.  🌟 Leave...

Tune in to this week's episode of The Influence Factor, where Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful discussion with Aaron DeBevoise, CEO & Founder of Spotter, Inc. Together, they discuss a myriad of topics, including the evolving journey of Creators, the possibilities unlocked by increased capital, human behav...

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by BenGingi, owner of YASSS, a chef, a baker and a content creator. BenGingi shares the behind-the-scenes of a food content creator, how he makes money, how he shoots and edits videos and much more! BenGingi's TikTok and Instagram 🌟 Leave a 5...