The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

Business EN ↓ 146 episodes

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.

Author

The Influencer Marketing Factory

Category

Business

Latest episode

Jun 24, 2026

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Episodes

Influencers Impact in the B2B Ecosystem w/ Ryan Bares (IBM) 09.11.2022

Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host. ⚡️ Full Episode https://link.chtbl.com/influencermarketing 🐦 Ryan's Twitter: https://twitter.com/ryanbares 🤳 Ryan's Inst...

A Healthy Dollop of Influence w/ Erin Banks 02.11.2022

Engaging and activating audiences with a healthy dollop of influence. This and much more is discussed in this week’s episode! Erin Banks, Head of Influencer Marketing at Lifesum joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host. ⚡️ Full Episode https://link.chtbl.com/influencermarketing Lifesum: https://jobs.lifesum.com/ Lifesum's Twitter: https:...

Evolution of the Creator to Brand Relationship w/ Sam Christie (PearPop) 27.10.2022

On this week's episode of The Influence Factor, we have Sam Christie, VP of sales at Pearpop, a creator marketplace that connects brands and creators, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the inception of the Creator Economy, evolution of influencer marketing, and more! Peapop: https://pear...

Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts 19.10.2022

On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more! ⚡️ Full Episode: https://link.chtbl.com/influencermarketing Halle's website: https://h...

Predictions for The Creator Economy w/ Evan Britton (Famous Birthdays) 12.10.2022

On this week’s episode of The Influence Factor, we have Evan Britton, Founder of Famous Birthdays, an online catalog dedicated to sharing celebrities birthdays and other key facts about them, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the creator economy, progression of platforms, and more! Famou...

Covering The Creator Economy w/ Kaya Yurieff (The Information) 05.10.2022

This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor. The two discuss what it's like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and crea...

The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat) 28.09.2022

On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more! SocialChat: https://socialchat.ai/ Frost Li:...

Reporting on The Creator Economy w/ Amanda Perelli (Business Insider) 21.09.2022

This week, Amanda Perelli, a Creator Economy Reporter for Business Insider joined us as an expert guest on The Influence Factor! Amanda and Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and host of the podcast, discuss how the creator economy is evolving, content creator pay transparency, and much more. ⚡️ Full Episode https://link.chtbl.com/influencermarketing Ama...

The Power of a Content Creator's Community w/ Jane Stecyk (Mighty Networks) 14.09.2022

Content creators have huge potential to grow and build a community. This and much more is discussed in this week’s episode! Jane Stecyk, Senior Vice President of Marketing at Mighty Networks joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host. Mighty Networks is the only platform where you can bring your community, courses, memberships, and content...

From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice) 07.09.2022

On this week's episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too. 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3cyJq9...

$500 to 8-Figure Beauty Brand w/ Jason Wong 31.08.2022

This week, Jason Wong, Founder at Doe Lashes, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, to talk about macro changes in the influencer marketing industry, how he built a successful D2C brand, and so much more! ⚡️ Full Episode https://link.chtbl.com/influencermarketi ng Jason Wong on Twitter Doe Lashes 🔥 Subscribe to our YouTube channel:...

TikTok Ads 101: The Influence Factor Podcast - Ep 10 19.08.2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing ✅ Download our Social Commerce Report for FREE: https://bit.ly/3B5LSyr 🤑 Download our Creator Economy Report for FREE: https://bit.ly/3v2E78D 🔥 Subscribe to our YouTube channel 🎧 Listen on: Spotify Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://bit.ly/3aWVv7N Snow Note...

The State Of Influencer Marketing in 2022: The Influence Factor Podcast - Ep 9 20.07.2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing ✅ Download our Social Commerce Report for FREE: https://bit.ly/3B5LSyr 🤑 Download our Creator Economy Report for FREE: https://bit.ly/3v2E78D 🔥 Subscribe to our YouTube channel 🎧 Listen on: Spotify Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://bit.ly/3aWVv7N Snow Note...

Why Brands Partner With Influencers? The Influence Factor Podcast - Ep 8 (Influencer Marketing) 08.06.2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing ✅ Download our Social Commerce Report for FREE: https://bit.ly/3ofu651 🔥 Subscribe to our YouTube channel 🎧 Listen on: Spotify Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/ Snow Notes: (00:23) - intro (02:10 - influencers d...

Virtual Influencers: The Influence Factor Podcast - Ep 7 (Influencer Marketing) 31.03.2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing 📊 Check Out Our Virtual Influencers Survey + Infographic: https://bit.ly/3JPqi2G 🔥 Subscribe to our YouTube channel 🎧 Listen on: Spotify Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/ Snow Notes: (1:40) Who are Virtual Influ...

Things You Need to Become A Professional Content Creator: The Influence Factor Podcast - Ep 6 (Influencer Marketing) 10.02.2022

⚡️ Full Episode https://link.chtbl.com/influencermarketing 🔥 Subscribe to our YouTube channel ✅ Download our Social Commerce Report for FREE: https://bit.ly/3JjqBSJ 🎧 Listen on: Spotify Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/ Show Notes: (00.55): Talent Manager: Yasmine expla...

2022 Trends: The Influence Factor Podcast - Ep 5 17.01.2022

In this episode of The Influence Factor podcast by The Influencer Marketing Factory, Alessandro and Marsella talk and discuss some of the 2022 Trends that include influencer marketing, social commerce, AR & VR, live stream, online communities, and much more. ⚡️ Full Episode https://link.chtbl.com/influencermarketing 🔥 Subscribe to our YouTube channel ✅ Download our Social Commerce Report fo...

Social Commerce: The Influence Factor Podcast - Ep 4 (Influencer Marketing) 02.12.2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing 🔥 Subscribe to our YouTube channel ✅ Download our Social Commerce Report for FREE: https://bit.ly/3ofu651 🎧 Listen on: Spotify Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/ Show Notes: (4:00) What Is Social Commerce? (10:15...

The Metaverse: The Influence Factor Podcast - Ep 3 (Influencer Marketing) 10.11.2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing 🔥 Subscribe to our YouTube channel ✅ Download the full Creator Economy Report for FRE E: https://bit.ly/3C2x 1BP 🎧 Listen on: Spotify   Apple Podcasts Amazon Music Google Podcasts RadioPublic 🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/ Show Notes: (2:00) What Is The Metav...

TikTok Trends: The Influence Factor Podcast - Ep 2 (Influencer Marketing) 14.10.2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing 📊 TikTok has 1B monthly Active Users and it's shaping our culture. In this episode of The Influence Factory by The Influencer Marketing Factory , we look at the latest TikTok Trends and we share some advice for brands and marketers. 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg   ✅ Do...

Creator Economy: The Influence Factor Podcast - Ep 1 (Influencer Marketing) 27.09.2021

⚡️ Full Episode https://link.chtbl.com/influencermarketing 🔥 Subscribe to our YouTube channel : https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMa Wg ➡️ Download the full Creator Economy Report for FREE: https://bit.ly/3AMBI2K   Our influencer marketing agency The Influencer Marketing Factory collected data, insights and ran 2 surveys to analyze the state of the Creator Economy. The Cre...

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