The Inches: A Podcast About Sports Sponsorship

With games coming back it will be more important than ever to pull fans back into the attention of our sponsors. But what is the best way to communicate with our fans to ensure they engage with our activations? Thanks to a listener question, this week we dive into how you should be strategizing on the best medium and plan for communicating with your fans. ------ The Inches Podcast is a podcast tha...

The easiest customers to sell to are your current customers. They know (hopefully) that you can bring value and have built trust in your product. But what is the best way to upsell them on new assets? This week on The Inches Rich & I jump into how you can properly upsell your current sponsors to drive more revenue for your team. ------ The Inches Podcast is a podcast that looks at sports &...

Continuing from last week, we dive into Rich Franklin's 14 sports sponsorship sales commandments 8-14 to finish the list off. This is a perfect time to get back to our sales roots and help build our portfolio of skills as we dive into the renewal & restart season. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...

I brought Rich onto The Inches Podcast because of his experience in sponsorship sales over a 30 year career. The nuggets he gave me every time I walked into his office to chat were game-changing. As we look at the change in the industry today, it is so important to get back to our roots and the foundations in sales as we navigate these times. In the next two episodes, we'll dive into Rich&apo...

With no live games, we need to find ways to keep fans engaged and connected with our sponsors. Video is a huge part of the way our fans consume and can be extremely valuable for our sponsors. Sponsors are dropping major dollars on YouTube ads. This week on The Inches we chat through why you should be building up your Video content library to bring value to fans and sponsors. ------ The Inches Podc...

When the shutdown first hit we did a 90 Day Sponsorship Plan episode to share how you can come out on top and survive with your sponsors. We're 100 days into the sports shutdown. SO Rich & I thought it would be best to follow up. This week on The Inches Rich & I dive into how you should be thinking about the next 100 days as we plan the next stage of sponsorship in sports. ------ The...

As we get back to our arenas opening it will be vital to educate your fans on how they can stay healthy and safe in your arena. But is there an opportunity to sync our sponsors with that message and education? This week on The Inches Rich & I dive into how we're thinking about integrating sponsors into the new health & safety measures we apply in our stadiums. ------ The Inches Podcas...

Games are re-starting in many of our leagues, which is amazing toward getting things back to normal. But these games aren't on our turf. They will be primarily consumed on television by fans which don't help us build assets for the make goods on our sponsors. This week Rich and I dive into how you can utilize text messaging to pull fans into your own branded gameday experience. ------ Th...

Sometimes in your industry, you need to have the hard conversations in order to create change. With the protesting we've seen in our country this week Rich and I felt the need to dive in to answer this question: What is sponsorship's role in creating change in our communities? This week we dive in to talk about that question. ------ The Inches Podcast is a podcast that looks at sports &a...

Audio and sports have been connected at the hip for over 100 years. It is how our games spread like wildfire. Today, it is no different. Fans still want to consume content through audio. The only thing that has, and will always change is the platform they consume it on. This week on the Inches Podcast Rich & I dive into how you can build up your new audio assets easily and why they are importa...

Games are coming back slowly but surely, but there is still a ton of uncertainty in what that looks like. Will we have fans in the stands? Will we be playing games in front of empty stadiums? This week on The Inches Rich & I dive into 3 scenarios you can plan for & how to work through them with your sponsors. ------ The Inches Podcast is a podcast that looks at sports & event sponsorsh...

Sponsors will remember what you did for them today in their biggest time of need. This is why being the people's champ for them and your community is so important right now in the sponsorship industry. But what does that mean and how can I get started? This week on The Inches Rich & I dive into how we think about the path to becoming the people's champ in this time of need. ------ Th...

Last week we dove into how you should think about your boothing and physical assets and we wanted to go a bit deeper with this week's episode. This week we dove in deep about your mindset and some shifts in thinking about your physical spaces in your arena while keeping the interaction with your sponsors social. ------ The Inches Podcast is a podcast that looks at sports & event sponsorsh...

When games come back they will be different than before. There is no doubt that some of your physical assets will need to be looked at and possibly changed as you get into renewals. This week on The Inches Rich and I dive into booting, player appearances, and how you can adjust to still save the value in your packages. ------ The Inches Podcast is a podcast that looks at sports & event sponsor...

In sponsorship...we sell. And while we may have taken a hiatus with the shutdown we're going to need a plan to get back into a place of generating revenue. This week on The Inches we dive into a plan for the resumption of your sponsorship sales efforts so you can get back out there helping your sponsors reach their marketing goals. ------ The Inches Podcast is a podcast that looks at sports &...

What was worth a lot 3 months ago certainly won't be when we get back out selling. But how can I know how this pandemic is affecting what sponsors are willing to pay for my assets? This week on The Inches we dive into how you can properly price your assets when you are back out there selling. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital i...

You sent out proposals, you were about to hit your goal, it was all sunshine & rainbows....and then the shutdown hit. So what do you do about the sponsorship proposals you sent out? How do you talk with your sponsors about it? This week on The Inches we went live on LinkedIn and dove into how you can approach your sponsors who you sent proposals and work out a plan to reconcile the value. ----...

There is A LOT of digital content out there...which is great. Our industry is testing, pivoting, and learning about what their customers (fans) want. But we've seen some great examples that have stood out to us. So we made a list of our top 5 examples. Tune in to hear us show some love to our favorite engagements we've seen in the shutdown. ------ The Inches Podcast is a podcast that loo...

In sponsorship, we are entering a new world when games come back. The atmosphere we entered the renewal season with will be massively different for our sponsors, fans, and teams. So how can we adjust and be ready for this new world? This week Rich & I dive into some tactics you can implement to make sure you understand what has changed for your fans & sponsors and adjust for when our seaso...

We're here...and it is really easy to pack it in and hold out until things get better. That is not the way to do it. You need a plan for your team, sponsors, and a foundation for how you come out on top after stronger. This week on the Inches we lean on Rich, who's been through multiple recessions in sponsorship sales, to help us craft a 90-day plan in sponsorship. Great tactical advice...

Rich is out on vacation but we have a special guest with us on the podcast David Millay , co-founder and managing partner of EngageMint , to help take us through how we can map out fan journeys to help build better connection points between fans and sponsors. Great insights with actionable stories. We're blessed to have him on. ------ The Inches Podcast is a podcast that looks at sports &...

We got nitty-gritty on this week for the Sponsorship Tip Of The Week with an actionable campaign based on Instagram Stories feature Close Friends. Really as we think about monetizing our social assets in sponsorship we should be looking to how influencers are utilizing the platform. We as teams are influencers. This week I dive into the feature and how you can use it in sponsorship to drive revenu...

Exclusivity is the number one most valued asset in a sponsorship package. Brands want to be the exclusive brand in your arena. But...there are definitely wrong ways to sell that value to sponsors. This week on The Inches Rich & Nick dive into why exclusivity is valuable and how you can use it correctly to drive sponsorship value. ------ The Inches Podcast is a podcast that looks at sports &amp...

There is a lot of talk about culture and how you need to build a "winning" one within your organization. I've never heard a more tactical game plan on how to achieve this than listening to Mike Johnston. Mike Johnston is the Vice President, General Manager, and Head Coach of the Portland Winterhawks. He's held positions at the Vancouver Canucks, Pittsburgh Penguins, and many ot...

This week I realized that we talk a lot about digital assets...but we haven't really defined what a digital asset is and how to classify them. Well, we changed that with a chat on how Rich classifies and pitched his digital assets in sponsorship. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted...