The Inches: A Podcast About Sports Sponsorship

Sometimes we get so caught up in the features of our assets we forget that the sponsor is not buying the physical rink board or Facebook post, they are buying how that helps them reach the desired result. In this episode, we dive into how you can structure your sales pitch to sell on benefits, not just features. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship an...

After a two week trip, we are in a dire state we're in today in sponsorship with the lack of digital assets in our packages. He dives into a few examples and some strategies you should look at when creating your sponsorship packages. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Frank...

This week we ask Tayler Easton, Director of Corporate Sales & Partnerships at Varsity Spirit what brands are most looking for when they want to sponsor youth sports events. --- The 1Q Sponsorship Interview is a series where we ask some of the best in the sponsorship business one question about their work in the industry. Hosted By Nick Lawson

With so many things going on at any given point in our season and off-season, how can we ensure that we are focusing on the right things to drive growth? This week on The Inches Rich dives into ways you can ensure you are focusing on the right things for your prospects, employees, and clients to push forward. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and h...

Gaming partners are a huge part of our sponsorship mix. Lotteries and casinos are constantly looking for ways to connect with our fans and build brand loyalty. But with the sports betting wave coming to the states the opportunity has exploded for driving new sponsorship dollars in this category. This week Rich & Nick dive into how you can build assets that these gaming partners will love and b...

Sometimes we can put the sports blinders up as we look for new ways to innovate our sponsorship assets. We stay focused on what others are doing in sports that we get pigeonholed into those tactics. This week on The Inches Rich and I look outside sports to another sponsorship & entertainment industry for new inspiration and ideas we can bring into our gamedays. ------ The Inches Podcast is a p...

Sales today, unfortunately, are driven a lot around automation & optimization...especially when it comes to the cold email. With this everyone is looking for the magic template they can send to close the deal. Well, there isn't a template...but there is a structure that will help you close more deals. This week Rich & I dive into how to structure your cold sponsorship sales emails for...

*BONUS CONTENT* We're back with part 2 of our interview with Tyler, a young sports fan looking to get into the industry. Great insights at the beginning of this segment on his viewing habits, some last thoughts from Tyler on how we as teams can reach him better, and some wisdom from Rich & I on getting into the sports business game. ------ The Inches Podcast is a podcast that looks at spo...

Nothing is better than a focus group with the younger generation. You learn so much about today's viewership habits, purchasing habits, and why (or why not) your team is top of mind. This week on The Inches Podcast Rich and I had the pleasure of having Tyler, a 17 y/o senior at La Salle HS in Portland, on the podcast as he did a job shadow with Rich and ask him the questions we need as sports...

A new year, a new chance to get forward in your sponsorship game. And how could we start the new year without some resolutions to get us on track for 2020. On this episode of The Inches Rich & Nick give you 5 new years resolutions in sponsorship you should be looking to commit to in 2020 for your team or organization. ------ The Inches Podcast is a podcast that looks at sports & event spon...

Sometimes we get so tied up on our in-stadium signage and contests that we forget one of the most vital assets we have on our teams...the people. This week on The Inches Rich and I dive into how & when you should add the people in your organization into your packages and initiatives in sponsorship. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digi...

Sponsorship prospecting is a 24/7/365 job that doesn't stop when the season starts...but how can we make sure we are keeping up with our prospects in our pipeline? This week Rich and I dive into different systems, strategies, and even CRM systems that help him manage and keep up to date with his prospects. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and...

A word being used a lot today in advertising is evolve. How can we evolve our assets to meet our brand's demand and fan's attention? This week on the Inches Rich dives into a case study with an AM radio station in Minnesota and we look at how you can evolve your assets easily to match the digital demand by brands & fans. ------ The Inches Podcast is a podcast that looks at sports &am...

Awareness is a stat that we've lived off for a LONG time in sponsorship...but today that stat is not as strong as it used to be with our ability to track the activity on digital ads. So should we totally get rid of it? No Rich and I dive into the best times to use the stat and how you can evolve your sponsorship packages to reach your sponsor's goals with the stat. ------ The Inches Podc...

In arena activations are great, but as we know we have opportunities outside of our home games to fill like road games and events. This week Rich and I dive into the top 3 digital activations you can implement to drive value, engagement, and engagement on non-home games. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry an...

Sometimes partners are looking for ways to drive your fans to their location other than couponing. So how do you accommodate this in your sponsorship packages? This week Rich and I dive into some tactics and ideas other than couponing that you can add to your packages and achieve a similar result to couponing. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and...

Sponsors are actively looking for ways to connect & engage with your fans digitally, but how can you know which ones will work well in closing sponsors and engaging your fans? This week Rich dives into the top 3 digital activations that are sure to work on your gameday. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...

As we continue to look at segments, this week on The Inches we dive into a big one...Telecom. In a crowded industry that claws for new sign-ups and switching, Rich and I look at the goals of this industry and how you can build assets in this space to drive revenue. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and land...

Fast Food is a huge category for us in sports as we reach their key demographic...families. But how can we set them up for success in our arena? Rich and I dive into the important assets you have to help close a fast-food partner and drive customers to their stores. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and lan...

On the road this week with a bonus episode...and it's a great one. We sat down with good friend Ron Patel, VP of sales and partnerships at New Mexico United. NMUTD is a team in its first season playing in the USL Championship league and they are having a spectacular year on & off the pitch. Ron dives into how the team got started, their strategy around building the team around the New Mex...

Beer & sports go together like PB & J. Alcoholic beverages are a staple in sports sponsorship. But how can we ensure the assets we are implementing are helping their sales? Rich & Nick dive into what matters for beer partners and some ideas to help you build packages for them. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecti...

Auto partners are one of the largest spenders in sponsorship. But how can we make sure we are keeping them happy and valuable to our fans with the assets we offer? This week on The Inches we dive into how you can understand the needs of your auto partners, how their industry is shifting, and how you can build assets to help drive revenue for your team. ------ The Inches Podcast is a podcast that l...

Audio has been a way that sports fans consume from the beginning of time in sports. But very few sponsors are lining up to jump on an AM/FM station. This week on The Inches we chatted on Audio content and how you can bring new life to it through new platforms like Streaming & Alexa/Google home devices. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how...

Tik Tok....you may be hearing a lot about it but have no idea what it is...or how it can help you on the sponsorship side. Don't worry you're not alone. This week on The Inches we look at what Tik Tok is, how it can help you, and how to get started with your team. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...

So the season is starting soon. You have your packages in and are in full implement mode for your upcoming season and partners. While it is easy to think this isn't the time to prospect...we never stop prospecting in sponsorship sales. This week on The Inches Podcast we dive into some tactics to make it easier to keep prospecting even when you're busy with the season launch and some tips...