The Inches: A Podcast About Sports Sponsorship

It's a part of sales...unfortunately. We pitched, we got the head nods, we got the plan, we thought this one was game over and we had them closed... Then we got a nice NO 4 weeks before the season starts. This week on The Inches Podcast Rich Franklin and I dove into how we can prepare and deal with this problem. ------ The Inches Podcast is a podcast that looks at sports & event sponsorsh...

The pitch went great, you thought you had them ready to go, then...crickets from your prospects. Sometimes we get ghosted in sales...it happens in all of the sales industry. Luckily in sports, we have some ways to set deadlines on our prospects to get an answer. It's called the season. This week on The Inches we dive into some tactics you can employ to get an answer from the prospects that go...

Did you know that brand marketing budgets aren't just labeled "Sponsorship"? They have many different buckets for different initiatives and goals. This week on The Inches Rich and I dive into how you can close more deals by understanding how a brand's budget is set up and open new revenue by attacking the right buckets. ------ The Inches Podcast is a podcast that looks at sport...

I hear it A Lot...you don't have the team or bandwidth to create digital video & content to post at scale on social media. I get it, not everyone has a 10 person social media team. This week I dive into how the Snapchat Spectacles can help save you time and produce video content for all your social channels (Facebook, Twitter, & Instagram) at scale. Why is this important? Well, sponso...

In any sales meeting you are basically de-risking the options you are providing them by explaining how your asset will help them reach their goals. In this episode, we dive into the best ways to de-risk them and how to present these ways your presentations. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. H...

Being in control of a sponsorship pitch can make or break the deal. Sometimes we go in without a great plan. This causes things to go off the rails. On this episode one of the best I know on this, and co-host, Rich dives into his structure and process for meetings. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and land...

This week on the Inches we dive into something that I get a lot of while chatting with teams, "How can I compete with the bigger teams in my market?" Luckily our co-host Rich is a master at this with the Portland Winterhawks. Rich gives key strategies into how to stand out, compete, and win those deals. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship a...

Prospecting is sometimes a daunting task in sales. Are you reaching out correctly? Are you reaching out to the right person? How do you build that list? Rich & I dive into his process for prospecting in the sports sponsorship world. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Frankli...

Does your package bring real & tangible value to your sponsors? This week on The Inches Rich & Nick dive into how you can make sure the value of your package pencils out for your sponsors. We'll dive into how you should understand the goal and journey to purchase by fans so you can build a package around that credible journey so sponsors say YES. ------ The Inches Podcast is a podcast...

If it makes money, it makes sense. In this week's episode of The Inches Rich and Nick dive into how you can ensure the digital assets you are investing in and implementing actually lead to a return in terms of dollars. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick La...

This week on The Inches, Rich and Nick dive into how to get started with your digital sponsorship assets. We give advice for going from 0 to 1 and how you can implement easy tactics to start a shift toward offering them to partners. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by  Rich Franklin a...

This week on The Inches Rich Franklin and Nick Lawson dive in on the topic that has been a hot one in sponsorship...Digital or Traditional assets, which are better. We discuss the strengths of both, focus on the understanding of where attention is, and how you can ultimately make sure that both can work together in harmony. ------ The Inches Podcast is a podcast that looks at sports & event sp...

How can you make sure that the assets you are offering are matching the brand story and goals of your partners? Today Vet Rich Franklin & Rookie Nick Lawson dive into tactics for understanding your customer and their goals to ensure the right assets are activated with them during the season. ------- The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is...

With the NFL Draft last week being a phenomenal event by the NFL, Rich & Nick dive into how to find opportunities to connect fans to sponsors during the off-season and how you can plan now to make your sponsorship a 12 Month engagement package. Connect with Rich & Nick on LinkedIn and give us shout about some of the success you've had with setting up off-season events to drive value f...

What goes down in sponsorship during a recession? I have no idea because I was graduating high school when the last one hit. Thankfully, Rich Franklin has been through a few. In this episode, he goes through some sales tips, a game plan, and how to get together a break the glass plan for when money starts to dry up. ------- The Inches is a podcast that looks at sports sponsorship and the effect th...

In Season 2 of The Inches I bring on a co-host Rich Franklin. Rich is the VP of Sponsorship for the Portland Winterhawks Hockey Club and has over 30 years of sponsorship experience in the radio and sports worlds. This week we go over the Stunt, which Rich has used in past jobs to drive new awareness and excitement toward his initiatives. He adds some great examples including an early Stunt with a...

In addition to The Inches interviews we'll be posting the audio from our weekly video series The Dopest Digital Sponsorship Show. This show highlights some of the dopest digital sponsorship activations & news we saw during the week. In this episode: -Fortnite X NFL -Wayne Rooney & D.C. United -Phil Vs. Tiger TheMatch Tip of the week: Sponsor-able micro content creation with Snapchat S...

Season 2 is here and we're back with Tim Bailey, Director of Business Development at ISL Agency to explore the agency side of sports sponsorship & marketing.

This week we chat with Trinity Gibbons, Assistant AD of Sales & Marketing at Portland State University to chat about how opening a new athletics building can drive sponsorship growth. Get an in-depth look at the process start to finish as Trinity takes us through what went into this awesome project.

This week on The Inches we chat with Luke Mohamed, Director of Corporate Partnerships with D.C. United, to get an in-depth look at the new Audi Field and how it has helped them boost sponsorship sales.

How do you take a league from the bottom to one of the top in the world? This week on The Inches we chat with Jeremy Loeliger, CEO of the National Basketball League in Australia to talk about getting the top tech, talent, & sponsors to the league.

How do you start a team in a new city? We chat with Brett Lashbrook of the LV Lights FC about being true to the city and his adventure of bringing pro soccer to Sin City.

As the city of Pittsburgh evolves into a tech & innovation hub so too does one of its most beloved teams, the Pittsburgh Penguins. We sat down with Jack Tipton, director of partnership sales with the Pens, to chat about how the team is embracing innovation and capturing fans & sponsors.

What goes into a team rebrand? Luckily we were able to link up with Alex Yoh at the Delaware Blue Coats, formerly the 87ers, to chat about their new rebrand and how it affects sponsorship sales.

This week on The Inches we jumped into a great convo with Brett Ehrlich, the VP of sponsorship sales at UCI Live, about Univision’s new live events company and how they are attacking the youth sports market & beyond with amazing tournaments & events.