Nick Lawson & Rich Franklin

The Inches: A Podcast About Sports Sponsorship

Business EN ↓ 283 episodes

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space. Hosted by Nick Lawson & Rich Franklin. Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations. Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 year...

Author

Nick Lawson & Rich Franklin

Episodes

Chat w/ Alex Chalmers Sporting KC 17.04.2018 25:13

This week on The Inches we caught up with Alex Chalmers at Sporting KC to talk about how innovation is embedded in the clubs DNA & how that helps him in the sponsorship world.

Chat w: Taylor Mounts, Sponsorship Sales Journeyman 06.03.2018 41:45

Chat with Taylor Mounts, sponsorship sales vet with experience at UFC, the Arizona Diamondbacks, University of Auburn, and currently with 1080 The Fan ESPN Radio.

Chat w/ Ryan Norys, Sports Sponsorship Vet 21.02.2018 30:48

In this episode of The Inches we have a great chat with Ryan Norys who has worked for the NJ Devils, Manchester City FC, and most recently as Director or Partnerships with the Miami Dolphins. Amazing tactical advice in this episode on tech & sports sponsorship.

Chat w/ Cay Young of the LA Sparks 14.02.2018 23:40

This week we chat with Cay Young, Director of Corporate Sponsorships for the LA Sparks, to chat WNBA, selling in a crowded LA, and her prediction for the WNBA finals in the 2018 season. Learn more about who puts on The Inches go to www.sqwadapp.co

Chat w/ Danny Macklin Chief Exec Leyton Orient FC 01.02.2018 13:42

In this episode of The Inches we chat with Danny Macklin, the Chief Executive at Leyton Orient FC, one of the oldest clubs in London. Some things that come up; FIFA & E-sports, AR & VR, and how they push engagement as a lower level team.

Chat w/ Mark Davies, Head of Global Partnerships for Swansea City FC 23.01.2018 21:16

In this episode we dive head in with an amazing guest, Mark Davies. Mark is the head of global partnerships for Swansea City FC, an English Premier League team based out of Wales in the UK. We chat through his journey to Swansea, what he looks for in technology, and a little insight into selling & managing sponsorships when your team goes on a cinderella story run like the one Leicester City d...

Give Your Brand Managers Cover With Digital 19.12.2017 20:04

In this episode Nick dives into the dilemma facing brand managers when choosing what to spend their marketing dollars on and how you can give them cover through digital to empower them to choose your packages & close more deals in the process. We also make a great recommendation for a great sports bar in Tampa.

Quick rant on sports sponsor 11.12.2017 5:17

My quick rant on the coming shift in sports sponsorship