The Inches: A Podcast About Sports Sponsorship

The Superbowl always brings a ton of interest in the sponsorship space. The most interesting thing in our minds was the ability for brands to hack the attention around the game, even if you weren't' a Superbowl official sponsor. In this episode, we dive into a few examples of how brands hacked this attention the past weekend and how you can ensure brands don't opt to target your fol...

The Pandemic didn't come with a gameplan. Many of us entering our renewal season are heading into a renewal season we've never seen before. So how can we navigate this time to win back our renewals? This week Rich & Nick dive into their keys to renewing your sponsors in a post-pandemic world. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how...

Many times how our sponsors perceive the value of our assets and packages is the true value. It is up to us to make the case for why the package is valuable and why they should purchase it. But where do we get started in increasing our perceived value? We continue the discussion from last week with items 6-10. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and...

Many times how our sponsors perceive the value of our assets and packages is the true value. It is up to us to make the case for why the package is valuable and why they should purchase it. But where do we get started in increasing our perceived value? This week on The Inches Rich & I dive into part one of a two-part segment on perceived value in sponsorship. ------ The Inches Podcast is a pod...

Sponsors are shifting their dollars quickly in this market to platforms that are converting. We're seeing it every day in the industry. In this episode, Rich & Nick dive into specifically where they are seeing dollars shift to and some ways your team can adapt. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and...

2020 was a year we'd like to leave behind. But in many ways, it opened new opportunities in the sponsorship industry. In this episode of The Inches, Rich & Nick dive into their top 5 predictions...or better yet opportunities that will come forward in 2021. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and land...

The most important thing a team can do today for their sponsorship department is to build their streaming content. It has never been more important to leverage the social following you have and OWN your video content. But how can we get started as a team and integrate our sponsors authentically? Rich & I dive into some advice on how your team can build your streaming content and integrate spon...

In a year of a global pandemic, we saw some renewals we could count on for years have a change in their business environment and situation where they couldn't renew this season. Understandable in a pandemic, but how can we make sure we get them back for next year? This week on The Inches Podcast, Rich & Nick dive into some tactics to keep them updated throughout the season to set up for a...

There is a lot of guessing going on in sports. Will a vaccine get fans back? How will fans consume content? Will they want to come back to the games? This week on The Inches, we dive into a survey presented at a National Sports Forum session and the key points on what our games look like when fans come back. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and ho...

With limited fans in our stadium, we've lost a lot of eyeballs and inventory in the sponsorship world. But with loss comes opportunity. This week on The Inches Rich and Nick dive into the opportunities we see in sponsorship despite the sports shutdown. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. H...

All indications point to another shutdown. This will again hugely affect our team and sponsors. This time around though, we are a bit more prepared to weather the storm. This week we dive into how you can authentically integrate your sponsors into creating a positive experience for the next shutdown WHILE driving sales. ------ The Inches Podcast is a podcast that looks at sports & event sponso...

Small businesses are the staple of our communities. With the effects of COVID, they are in need of marketing & revenue help. But what is the best way we can help them grow if they are cash strapped right now? Rich & I dive into some of the best ways you can help your small businesses in your community thrive and set up packages that lead to success. ------ The Inches Podcast is a podcast t...

Sponsorship & Ticketing are the main way our teams make money and drive value as a business. And like it or not, how many tickets your team sells directly affects your sales in sponsorship (more eyeballs, more value). But how can we help drive ticket sales through sponsorship? This week on The Inches Rich & Nick dive into some strategies you can implement to help bring value to your sponso...

Continuing our discussion from last week, Rich & Nick dive finish the 5-8 of the 8 fan motivations and dive into how they can help in your sponsorship strategy. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , VP of Corporate Partnerships at the Portland Winterhawks Hockey Club...

In sponsorship, our job is to connect and introduce our fans to our partners. How can we be successful at that if we don't understand our fans and their motivations for consuming our games? This week on The Inches, Rich and I dive into part one to look at 4 motivations that our fans have and how we can tie that back to helping your sponsors reach their goals. ------ The Inches Podcast is a po...

With the pandemic, many of us find ourselves in the midst of looking for a new job. Whether that comes as a new college grad or vet moving jobs, the first 100 days on the job can be some of the most important to ensure a great foundation in the new position. This week on The Inches, Rich & I dive into how to nail those first 100 days as a new hire in the sponsorship world. ------ The Inches Po...

We dove into this topic pre-pandemic, but as most fans stay home to consume their content it is more important than ever to look at providing them with new ways to listen and connect. This week on The Inches Podcast Rich & I dive into the different new audio channels you should be looking at and how you can pitch them to sponsors. ------ The Inches Podcast is a podcast that looks at sports &am...

If you're doing sponsorship sales correctly, you are getting No more times than Yes. But how do we handle a No? Is it forever? Is it a Not Right Now? This week on The Inches Podcast Rich & I dive into how you deal with a No and the appropriate steps to turn it into a YES. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the i...

Is a sponsored tweet a commoditized asset? How can we make sure that brands see our assets as more than something every other team is offering? This week on The Inches Rich & I dive into how you can identify which assets are becoming commoditized in your portfolio and bring new life and value to them. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how d...

Today most of the assets we have to offer are digitally based. With little to no attendance, it is one of the only ways we can reach our fans at the scale our full stadiums once did. But are we pushing so many assets that it is causing digital fatigue? This week on The Inches Rich & Nick dive into what digital fatigue is, what causes it, and how you can overcome it with your sponsors. ------ T...

In sponsorship, we take risks every day whether we know it or not. When we present an idea to a sponsor we are putting our ideas out there to be accepted or rejected. But sometimes, more importantly, we take an even bigger risk with the items we don't put into those pitches. This week on The Inches Rich and I dive into how we think about the fear of failure and how to overcome it to drive inn...

With the tidal wave that we've weathered in sponsorship these last months sometimes we lose sight of how we are managing our time. This is a huge problem as it is essential to be as efficient as possible to drive value for our partners and teams. This week on The Inches Rich & I dive into the 4 cornerstones that you should be focusing on to ensure you are managing your time efficiently to...

Nothing like having a map to navigate the sand traps. Luckily we have Rich to help us navigate. This week Rich & I dive into the top 5 ways we see teams losing their sponsors. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , VP of Corporate Partnerships at the Portland Winterha...

The pandemic has forced our industry to innovate and drive more ways to connect with fans digitally. It also exposed how inadequately we've been set up for innovation in our departments. This week on The Inches Rich and I dive into how you can build innovation into your culture to ensure you're on the tip of the iceberg with solutions for your partners. ------ The Inches Podcast is a pod...

We are, for the most part, getting our sports back. But we would be foolish to assume that we won't see a shutdown again and make a plan for our sponsors & teams. How should we go about making that plan? This week on The Inches Rich and I dive into how you can think about building a plan for if sports shut back down and how to present it to your sponsors. ------ The Inches Podcast is a po...