The Inches: A Podcast About Sports Sponsorship

Picking the right team is vital in sports sponsorship. We need the right mix of players to prospect, activate, and maintain relationships. But how can we make sure we're hiring the right people? This week on The Inches we dive into some of Rich's best tactics for how to ensure you are hiring successfully in your partnership department. ------ The Inches Podcast is a podcast that looks at...

Today in sales there is a clash between new tactics and old ones.  All the while, our buyer's journey has shifted dramatically in the last 10 years. So how can you ensure you are utilizing both to bring in prospects and deals? This week on The Inches, Rich & Nick dive into some ideas on how you can utilize content marketing to help close deals in sponsorship. ------ The Inches Podcast is...

Nostalgia is a powerful tool in advertising. It helps us pull out the emotions of our customers and tie them to our brand. Sports is the epitome of a nostalgia creator. But how can we authentically tie in our sponsors? This week on the Inches, Rich & Nick dive into how your team can turn nostalgia into dollars for your team and sponsors. ------ The Inches Podcast is a podcast that looks at spo...

The auto category is one of the largest spenders in the sports partnerships industry. It's always important that we keep them happy and coming back to partner with us. But what are some reasons that they walk away from our deals? This week on The Inches, we dive into how to LOSE your auto sponsor and ways you can avoid doing so. ------ The Inches Podcast is a podcast that looks at sports &amp...

There is a huge shift in where brands are looking to spend their dollars...and it's landing on digital. So how competent should sponsorship salespeople be with the mechanics of these platforms? This week Rich & Nick dive into the subject of how and why you should up your social media game as a sponsorship salesperson. ------ The Inches Podcast is a podcast that looks at sports & event...

We've all heard the pushback on the Olympics streaming experience this year. The financial implications with sponsors and lower viewership are HUGE. But how can we make sure if we launch our own platforms we don't make the same mistakes? This week on The Inches, Rich & Nick dive into how making it EASY can help drive value for your sponsors. ------ The Inches Podcast is a podcast tha...

Hitting the right prospect, at the right time, with the right product to solve their need. That is always our goal in sales. But how can we time our sales process to be more efficient? In this episode, we dive into timing and how it can become your super power in sponsorship sales & activations. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital...

As with any industry, sponsorship and advertising are evolving. Where brands want to spend their dollars is shifting away from our legacy assets and toward more digital ones. This week on The Inches Rich & Nick dive into where brands are spending their dollars and where we're vulnerable as an industry. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and...

In sports, we deal with big organizational changes. New logos, new systems, shake-ups in the front office...you name it, we see it. But when & how is the best way to bring our partners into the fold when those changes happen? In this episode of The Inches, Rich & Nick dive into the best ways to communicate those big changes to sponsors and how they can strengthen the partnership. ------ Th...

Last week we dove into the 3 things that have changed post-pandemic in sponsorship, it was only right that we looked at the 3 items that have stayed the same. In this episode, we dive into the foundations you can build upon in your department no matter what comes your way. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...

We're getting back to somewhat of a normal season in sports after the pandemic, but we've also seen our sponsor needs shift. In this episode, Rich & Nick dive into the top 3 changes they've seen in sponsor needs post-pandemic. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Ric...

Churn in our business is a given. You will have some sponsors that leave. But how do we get them back into our portfolio of partners without burning bridges? In this episode of The Inches, We dive into some tactics and systems that can help you bring those partners back. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry an...

We've all heard the saying, always under-promise and over-deliver...but sometimes that creates a conundrum. Undersell early and you might lose the deal, oversell and you might lose it a year from now. In this episode of The Inches Rich & Nick dive into how you can navigate this scenario to be successful when selling sponsors. ------ The Inches Podcast is a podcast that looks at sports &am...

We've all seen it. Sometimes a salesperson comes on too strong. Sometimes their tactics are a bit too aggressive. Heck, we've probably also already been there and done it ourselves at one time or the other. But how can we make sure that we stay persistent without being overly aggressive and turning our prospects off? This week on The Inches we dive into what that line looks like and some...

Package minimums can either kill you (too much work for the revenue) or help you compete (open new markets). It's a fine line. This week on The Inches Podcast, Rich & Nick dive into how your team should be looking at your minimum spend threshold for your sponsors. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...

Many times in sponsorship, we equate marketing and advertising budgets as our main focus when selling. But many times, there are other budgets we can tap into in order to creatively open up dollars. In this week's episode, we dive into those buckets and how you can work them into your pitch when closing your sponsors. ------ The Inches Podcast is a podcast that looks at sports & event spo...

In sports sponsorship, we have our tried & true verticals ( Auto, Healthcare, QSR, etc.)...but what about the ones that come up? In this episode, we dive into how you can prospect, engage, and think about new categories & opportunities that show up in our industry. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry...

Sometimes our activations get a little out of control. We fill them with complexities that aren't needed to reach our goals. 99% of the time if we can keep them simple, we'll see more success. In this episode, Nick & Rich dive into ways you can re-evaluate your sponsorship assets to keep them simple and effective for your sponsor's goals. ------ The Inches Podcast is a podcast t...

With so many options out there reaching so many different ages of fans, sometimes it is hard to choose which social media platform we should focus on building our following on in sports sponsorship. In this episode of The Inches, we dive into how your team should be looking at and evaluating each social media platform. ------ The Inches Podcast is a podcast that looks at sports & event sponsor...

Sometimes there is a huge benefit in learning outside of our industry to move forward and be innovative. There are few better ways to do this than listening to Podcasts. On this episode of The Inches, Rich & Nick dive into 3 podcasts we are listening to and how they help us grow in sponsorship. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital...

Does my team even need a mobile app? Is it worth it for the return I will get on the sponsorship end? In Part 2, Rich & Nick dive into the true value of a mobile app for your team and sponsors. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin , VP of Corporate Partnerships at the...

Digital, Digital, Digital is the hot topic of the day in sports sponsorship. Brands are looking to spend there, teams need to have assets ready to sell. A team app is usually the first inventory that comes to mind in this topic, but how can you make sure you are maximizing your app and selling it correctly to sponsors? This week we dive into the topic of team apps and their role in sponsorship sal...

Prospecting at any time can be a daunting task...but especially if you are a smaller team working through the tail end of a pandemic. This week Rich and I dive into a listener-sent question around how you can prospect and gain potential sponsor interest in today's climate. ------ The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the indu...

As with anything, what gets measured in sponsorship gets improved. If we plan on improving our sponsorship department, we have to brutally honest in our audits and create a system to really grade where we are and our progress. In this episode of The Inches, we dive into how your team can create a report card for your department that will help you understand your goals and where you need to improve...

Sometimes in sponsorship, we get so excited about new assets that we forget about really vetting to see if the value it creates is bigger than the problems or headaches that may come. On this episode of The Inches Podcast, Rich & Nick dive into a process to make sure that the asset you're pitching won't turn into a headache for your organization or sponsor. ------ The Inches Podcast...