The Human Design for Marketing podcast™, with Yvette Mayer

What even is messaging? It’s not any piece of content; it’s a consistent story and theme permeating your brand. Your messaging focuses on how you will deliver your value proposition and communicate your brands values. Based on the tone of voice, language, and core message, it’s a specific way to convey your ideas to your ideal clients. It’s how your brand communicates its unique value proposition...

Ever felt like the missing piece of puzzle to your business success was simply understanding yourself better?  Alicia Bettison, an intuitive business coach, joins me in this episode to share her story of how Human Design transformed both her personal and professional world big time.  Alicia is an alumni of the Frequency Project, my signature program on comprehensive Human Design for Marketing wisd...

You can’t deny the magic of my new Frequency song - I listen to it daily before work to begin my day with an instant upgrade in frequency. Listen to it yourself by heading back to Ep 160 after this one.  In today’s episode, I share more about the business slump I faced in mid-2022. We’re going a little deeper into the details of how I felt and why, along with the path to alignment and expansion. A...

A few months back an amazing Sweedish woman popped into my DM and sang to me . You heard that right....she sang to me. And it wasn't just any song, it was a song created for my business, with lyrics that gave voice to my mission .... and its effect on me was wild! Let me explain... Maria , "Heartsong," has a divine gift, is passionate about Human Design, and has been receiving a dow...

I've worked with around 40 women in deeply supportive group containers and privately. Every single woman has had a different experience and outcome. But today, I'm sharing the differentiators that I've observed in what really takes a client from knowing their design to amplifying their marketing and having the kind of quantum growth you dream of. I'm sharing 5 keys and 1 game-c...

It sounds unbelievable, but it's 100% true - my income in 2024, is up by 370% YTD. But I'm not here to throw around big numbers without giving you a whole lot of context as well. In this episode I take you through the past almost 18 months, along a journey that started our very difficult at the beginning (in true Gate 3 Personality Sun fashion). This is my brand story, specifically the j...

In today’s episode, I'm sharing a personal reflection that came to me during a business retreat this past weekend (mid March 2024).   This is not your standard "learn about Human Design for Marketing" episode but I think it offers even more value. In fact for some of you it could be the message you most need to hear right now. The big theme for today is ENERGY and the different ways...

The last episode of my podcast literally blew up, which was on finding your ideal clients inside your human design chart. A lot of you found it invaluable and reached out telling me it was absolute gold in decoding the key placements inside your chart for better understanding your clients, your community and how you best attract them (your magnetism).   And today’s episode isn’t less loaded. I’m s...

🔗 Get the Ultimate Audience Clarity activation guide + ChatGPT mega prompt to apply this wisdom and get crystal clear on who you're here to serve by design. In today’s podcast, I’m sharing exactly how to identify your ideal clients using your Human Design chart Make sure you grab a pen and paper for this one; you will want to take action on this wisdom! Inside the episode, we explore where y...

In today’s podcast, I’m discussing the primary aspects of human design when it comes to creating more aligned, authentic and effective marketing.  We’re uncovering 4 master keys of the Human Design system that will transform: your brand expression your communication style  audience engagement  your magnetism & client attraction & the way you might already be applying HD wisdom to your busi...

This week, I'm trying something new, sharing a client case study that is a behind-the-scenes look at aligned marketing for incredible results 📈🚀. You will hear about Tricia Camacho, an incredible Costume Maker and Pattern Making teacher. Tricia and I have worked together for over 3.5 years, and she's had a front-row seat to my journey with Human Design for Marketing and reaped the rewa...

In today’s episode I’m sharing some highlights of 2024 and the absolute chaos it has brought my way so far, plus how I’ve flipped that chaos around into success using my Gate 3 gift of Innovation.  Now, I'm not just dishing out stories; I'm sharing an invitation too. Explore your own gate, dive into the shadows, dance with the gifts, and build a brand story that screams YOU. Authenticity...

In this episode I take you on my personal journey toward being more open to partnering with other business owners and growing my team. In reality, my shift towards openness to these partnerships came from contemplating my Gene Keys (Prosperity Sequence). Doing this work, in 2023, I discovered a block related to trust, a very deep-rooted issue traced back to childhood and past experiences. The real...

For me,  saying goodbye to my signature high ticket offer, the Momentum Mastermind was a poignant moment in my entrepreneurial journey.  And I'm share the raw and personal story behind this decision—the business evolution, deep trust in the universe's signs, and an unwavering commitment to aligning with my true frequency. You'll find a clue or two on what it takes to quantum leap in...

Want to skyrocket your Instagram impact and supercharge your sales? Your secret weapon is 100%  your Human Design. In this episode, I share how to grow your Instagram impact, by amplifying your authentic energy (aka Human Design!). As always, we jump into Marketing best practices and fuse these with Human Design intelligence. I share Instagram-specific social media strategies for each Aura/Type, a...

In today’s episode, I'm taking you behind the scenes of the recent Frequency Project Minimind launch. I'll break down the numbers, the energy, and how unexpected twists can turn a launch into pure magic. Listen in for the magical lessons on; How mindset is everything and how our frequency attracts others into our circle What detachment from outcomes can do for you (cue: A burst of creati...

In today’s episode, I talk about all things “frequency” and how to fine-tune it to achieve effortless growth in your marketing and business. You’ll learn the strategy of attracting vs chasing and activating your magnetism for maximum results using minimal/aligned force (action). I discuss the relevant energy of gate 34, the gate of Power in Human Design (as the Sun moves through it right now) and...

In today’s episode, I'm spilling the tea on gate 14 - its gifts, shadows, the abundance codes within it and the biggest block I faced with this energy in my chart. I'll share how I've been working through it and reclaiming my power, bit by bit. It’s no secret that I’m playing in the quantum, myself, as I pioneer the Human Design for Marketing space. But guess what my core wound (aka...

I can NOT wait to introduce to the dynamic duo that is Mia Steele and Kristen Werner, co-founders of the Hive Hub Collective. They're here to share their inspiring journey of connecting on TikTok, starting a thriving collab membership and in just five months, and attracting hundreds of members. Learn how they've leveraged the power of shoulder-to-shoulder collaboration and embraced Human...

In this week's podcast transmission, We’re exploring the hard facts of marketing, regardless of Human Design…and that is, that it’s both an art and a science, and that behavioral marketing principles developed over 100’s of years are equally important in you creating the impact you crave. In this episode, you’ll learn the fundamental marketing components you absolutely need to nail down for y...

I know, I know, you can't wait to delve deeper into your Human Design gates , I always say your chart is the gift that keeps on giving. Which kind of means that YOU are the gift that keeps on giving 🤩 In this episode, I take you through the gates that have the greatest ability to support you in how you market your business and nail your messaging (✨ by aligning with your authentic self , yo...

In this episode, I'm sharing a unique strategy to transform your marketing messaging: and it's 100% about connecting into the cosmic magic ✨.   We're going to untangle the influence of planetary alignments, with a special focus on the Gate 32 transit in the Human Design chart.  We will decipher how planetary frequencies impact global events, and how these insights can be leveraged...

In this episode we explore the Human Design transits and how they influence your life, business and of course your marketing. Firstly through the lens of the past 7 days in my business, which had some challenges under the Suns transit into gate 18 (you need to listen for all the details!). Like in Astrology, as the planets move throughout the year, the Human Design chart changes. The key differenc...

Coming off the back of The Frequency Project's September launch, the topic of launching has been front and centre in my world. And it got me thinking about launching in general and how it fits with our Human Design. Spoiler alert - I don't believe launching to be something that feels easy, OR that it only works for certain types...but more of that inside. But it's definitely powerfu...

In this episode, we're diving deep into my own adventures through the ever-evolving landscape of entrepreneurship Business is a rollercoaster of highs and lows it could be masked under pretty metrics of "external success" while behind the scenes, the daunting challenge of keeping up with life. For instance, the moment I went through the exhilaration of tripling my revenue in a singl...