The Human Design for Marketing podcast™, with Yvette Mayer

In this episode of our special series on 12 lessons from 2024, we’re diving into lesson eight, reflecting on August. I started the month in India, joining my private client Tricia on a yoga retreat in Rishikesh. And also setting a personal goal to generate $2,000 in passive income while largely offline - and it happened! Listen to the full story in the episode. Other highlight for the month of Aug...

We are continuing our series on the 12 Lessons of 2024.  This is Lesson 7, and July was a month of transition, reflection, and forward momentum. I shared how July followed the challenging energy of June after my father’s passing. It was a productive work month where I refocused on my business after taking three weeks offline.  I am sharing how my focus shifted to heavy decluttering both literally...

Welcome back to the Human Design for Marketing podcast and our special series, The 12 Lessons of 2024.  Today, we’re diving into lesson six, which is definitely one of the heavier ones. June 2024 was a tough month for me - a time of deep loss but also profound lessons.  As always, I’m sharing this with you because I believe there’s immense value in reflecting on our experiences, even the hard ones...

In this episode of the Human Design for Marketing podcast, we dive into 5th of the 12 Lessons in 2024 series, reflecting on May. May marked my final live launch for the Frequency Project this year, and I’d prepared meticulously for it, with high hopes + some good $$$ ad-spend. Well, listen to the full story in the episode, you might get a lesson or two as I did from this experience on dealing with...

April: My birthday month! It started with a van-life camping trip with my nieces, just a couple of hours south of Sydney, and it became one of the most fulfilling experiences of my year. A beautiful reminder that it's not the things we possess or the luxuries we own - it’s the connections we nurture and the moments we share that truly matter. Turning 53:  This birthday was another opportunity...

In March, I took a hard look at my business model and how it was impacting my energy. Coming off the hustle of February, I realized that while my business was thriving financially, I was feeling burnt out. I had to ask myself: Is this sustainable, and am I truly lit up by what I’m creating? March was the month of pivotal moves to get back into alignment. Especially, attending a business retreat in...

February 2024 was a transformative month for my business as I moved back into action mode (after the holidays). In this episode, I recount the steps taken to evolve the Frequency Project by introducing a mix of pre-recorded modules and live coaching calls, which allowed the program to scale while maintaining its transformative impact. BUT it was also a time of hustle that felt out of alignment and...

Welcome to the First Part of the 12-part special series, where I’m sharing my top lessons and highlights from 2024, one month at a time.  Every time you listen to one of these episodes, I’d love for you to reflect on your own 2024. What was going on for you that month? What lessons did you learn? Use your journals or scroll through your photo album to bring those memories to life. This isn’t just...

This episode is a little different from what you’re used to on the Human Design for Marketing Podcast .  I’m kicking off a special series that will run through December 2024. With a five-week overseas adventure on the horizon, I wanted to create something unique to keep us connected while I’m away. This series will feature 12 short episodes, each highlighting a key moment and a big lesson from my...

Welcome to Human Design for Marketing podcast! In today's episode, I am diving into topic that sparks both fascination and friction for many of us, that is, AI! The arch-journey I went through (I am assuming I am not alone in this) with the initial excitement about AI, then the frustration and resistance aka friction in using AI - to then coming back to accepting the innovative side of AI wit...

Hi all, in this episode I'm diving into a topic close to my heart and that's something I have strived so much to excel at, ie, getting paid to do what I love and what makes me #litupandliberated - true generator style! Which is my definition of abundance. Now, regardless of your Human design type, you do realize that you got into business and became entrepreneurs because you wanted to do...

🔗 Get 64 Cosmic Content Codes Guide here: https://www.yvettemayer.co/offers/uBDY6VoF (10% discount for podcast listeners - Use POD10 at the checkout) We are exploring all the gates of the Human Design Throat center and specifically how you can use its (super)powers to attract dream clients! I'm sharing keynotes on all individual gates of the throat center and their marketing relevance. Plus,...

Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout) Let's talk about the spooky season of Human Design world aka Spleen gates transits, which we are still transiting through via Sun if you happen to listen to this episode in real time (or at least a week from now). I'm diving into the fears, the meaning, the implications o...

Let's talk SCALING by Your Design...  Which is a hot topic coming up more and more lately in conversations with my clients and audience, no surprise as we are transiting Gate 32, the gate of of duration as I record this episode.  Listen in and really feel into this energy and its mechanics (which I call the 'long game cultivation' in marketing) and how it's the best predictor o...

Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout) In this episode, I chat with Kylie Patchett , a brand visibility and voice coach, about finding the fun, joy and juice (or as I call it "being Lit up") in your marketing + business. Kylie is pouring all her human design nerdy-ness and 'neurosparkly-ness' on how...

In this short episode I star with a personal share - the sad news of the loss of my furry bestie Chilli You will then hear about an inspiring story from my local meditation community in Nowra. A somewhat similar story to mine, a local man ( Barron Hanson ) leaving the high-stress world of New York advertising to bring mindfulness and wellness to his hometown. I share this because it's somethi...

Here's something you absolutely need to know if you want to hit the ball in your online marketing, and that is, > Marketing is a LONG GAME! < And absolutely no questions there. But how do you do it? How do you keep the pace? How do you keep going with only the most succinct messaging to form that strong connection with your audience, build authority, position well and eventually attract...

What is magnetic marketing anyway?  In this episode, we explore the evolution of magnetic marketing from its masculine origins (from Dan Kennedy's era) to today's more feminine, attraction-based approach.  Now, this evolution perfectly aligns with how Human Design activates you into your authentic presence and differentiation in business landscape (esp over social media) aka your Magneti...

In this episode, we dive deep into the Gene Keys Prosperity (Pearl) Sequence to uncover your biggest block to Instagram growth. I shared an IG post on this topic last week and so many of you resonated with,  so I'm here responding with a deeper dive 👋🏻. On the show I share a transformational exercise you will find invaluable to work with this energy in your bodygraph. I suggest you grab a p...

Is Instagram truly dead, or are we witnessing a transformation in how brands connect with their audiences? In this episode of the Human Design for Marketing podcast, Yvette tackles this question head-on. You'll learn why the days of overly curated feeds are done, and how authenticity is the key to winning on the platform. She discusses why consistency is critical in building trust and recogni...

If you're up to date, we start this episode with results of the challenge set in episode #167 (listen to that one first so you can play along!). Then we pivot into the topic for this week....understanding the influence of each of the planets on your marketing.  We go through them one by one, offering insights as to how you can look at your own bodygraph (and the gates you have for each planet...

Get 64 Cosmic Content Codes Guide   here (for 10% off - Use special podcast listener coupon code POD10 at checkout) Access your custom Human Design for Marketing Reading (report style) for just $67 USD > here  Let's talk leveraging your Design, wisdom & knowledge for exponential abundance. And I'm not talking about the trendy terminology here but how it's actually done in bus...

Get 10% off the 64 Cosmic Content Code Guide : Use coupon code POD10 (no space, all caps) at checkout Access your custom Human Design for Marketing Reading (report style) for just $67 USD > Here Let's be honest you started your dream business to be free and flow-y. But is it the case yet? In today's episode of Human Design for Marketing podcast, I'm sharing the backstory on desig...

Use exclusive PODCAST listener coupon POD 10 (without space, all caps) and  get your 64 COSMIC CONTENT CODES GUIDE >> HERE ✨   Listen to episode 141 which is also about the Transits here. I'm sharing BTS on how Human Design transits helped me launch a successful product to my community and  how it was a HOT sale bringing me $$$ in couple of days  but more than that a high-value grab fo...

What happens when life throws you a curveball, and your business has to take the back seat? In this personal episode as I recount attending an Australian human design conference, only to be abruptly called back to Sydney due to my father's critical health condition. You'll hear about the difficult days by his bedside, the freedom my business provided during this challenging time, and the...