THE Home Service Hot Seat

In Season 2, Episode 2 of The Home Service Hot Seat , Michael Grigery and Crayton Caudill sit down with Christian Beltran, owner of BB Hill Landscaping in Tucson, Arizona. Christian shares how he helped transform a family-run residential landscaping business into one of the largest locally owned commercial landscaping companies in Southern Arizona, scaling past $5 million in revenue with zero paid...

In this episode of The Home Service Hot Seat , host Michael Grigery is joined by new co-host Crayton Caudill to kick off Season 2 and set the direction for what’s ahead. They introduce Crayton’s background in home services, including scaling a concrete coatings business past $5M, and discuss why Season 2 will focus more deeply on leadership, personal growth, and real decision-making at every stage...

In this episode of The Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard discuss how to navigate the challenges of the winter slow season in the home service industry. They share strategies for maintaining cash flow, keeping top employees during downtime, and planning for long-term financial stability. From hiring fractional CFOs and cutting unnecessary expenses to preparing seaso...

In this episode of The Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard discuss the evolution, challenges, and strategies behind running a successful Christmas light business . They explore how the industry has changed over the years, from rising competition and lead costs to marketing shifts and scaling obstacles . Michael and Jonathan break down how to manage crews efficiently,...

In this episode of The Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard dive into the art of conflict resolution for business owners and leaders in the home service industry. They break down how to handle difficult conversations , avoid emotional reactions , and address conflict before it damages team culture or company performance. From separating behavior from character to buil...

 In this episode of The Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard break down how AI is transforming “speed to lead” in home service businesses. They explore why most sales problems aren’t about leads but about response times and process, and how AI can help contractors connect faster without sounding fake. They also discuss how consumer expectations are shifting, how to ba...

In this episode of The Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard dive into the essentials of running effective leadership meetings for home service businesses. They break down why most meetings fail, how to structure them for clarity and accountability , and the importance of KPIs , scorecards , and consistent follow-through . They also cover the EOS L10 framework, assigni...

 In this episode of THE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard dive into the future of AI and how it’s reshaping the Home Service Industry . They explore how AI (artificial intelligence) is disrupting traditional marketing , what automation could mean for technicians, and why adapting now is critical for long-term growth. From autonomous service vehicles to AI-driven sa...

In this episode of T HE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard break down what it takes in learning how to hire, train, and keep A-players in the home service industry   They share lessons from years of building teams, from avoiding the trap of hiring B-players to creating documented systems, onboarding processes, and clear success criteria. They also cover how to manag...

In this episode of The Home Service Hot Seat , Michael Grigery sits down with Ariel Carrero , another ClickCallSell account manager and native Spanish speaker, to talk some marketing advice for Home Service Businesses who are just getting started. They dive into realistic lead generation expectations, the impact of budget on performance, and why newer businesses should focus on building their bran...

In this episode of THE Home Service Hot Seat , we sit down with ClickCallSell Account Manager Brian “Panda” Stevens to talk about what’s actually working in home service marketing today. We cover the evolution of Video content, Brand building , what makes Local SEO work (and why most business owners are doing it wrong), and the biggest marketing misses that keep home service companies from standin...

In this episode of THE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard unpack how home service business owners can grow smarter using creative offers and strategic community engagement . They break down how to craft upsell-ready offers, reduce lead costs, and get better conversions, especially during slower seasons. Jonathan shares how hyper-local involvement, from veterans’ pro...

 In this episode of THE Home Service Hot Seat , Michael Grigery and Jonathan Maynard tackle one of the most common struggles for business owners: planning versus reacting. They explore how personality traits and habits shape your business decisions, what happens when growth outpaces infrastructure, and why stress skyrockets when you're in reactive mode. From handling broken systems to preparing fo...

In this episode of THE Home Service Hot Seat , we’re diving deep into what it really takes to get unstuck in your business. From building clarity and momentum to mastering your physical, relational, and internal environments, this conversation is packed with practical frameworks and battle-tested experience . Whether you’re scaling a business or just stuck in your own head, this one’s for you.

In this episode of THE Home Service Hot Seat , we break down the real numbers, risks, and mindset shifts behind expanding your business to a second location. If you’ve ever thought, “We’ve nailed it here, let’s just replicate it,” this conversation is your reality check. We share lessons from owners who’ve leaped, some who crushed it, others who regretted it. From staffing struggles and leadership...

In this episode of THE Home Service Hot Seat , we step into The Forge, the space where pressure, discomfort, and tough decisions create real transformation . From navigating client churn and building high-performing teams to breaking out of comfort zones and embracing the chaos of leadership, this conversation is all about the grit behind business growth. We discuss openly the mental shifts requir...

In this episode of THE Home Service Hot Seat, we unpack what it really takes to shift your money mindset, form habits that drive success, and design a business that aligns with the life you want to live. From breaking free of limiting beliefs about wealth to understanding cash flow in seasonal industries, this conversation goes deep into how entrepreneurs can rewire their thinking and actions to a...

In this episode of The Home Service Hot Seat , we dive into what it takes to build a sustainable, values-driven home service business. From the hallways of live events to the hard decisions inside your business, we explore the messy realities of growth, leadership, and designing a company culture that people don’t want to leave. We get real about delegation, resetting broken systems, hiring A-play...

In this episode of THE Home Service Hot Seat , Michael Grigery and Jonathan Maynard unpack the real-time impact of the 2025 economic shifts, market volatility, and tariffs—and what they mean for home service business owners. We dive into staying nimble during downturns, recalibrating your goals, and building efficient systems that can scale fast when the market rebounds. Plus, we break down real s...

In this episode of THE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard unpack what it truly means to Design Your Life as a home service business owner. They dive into the power of consistent habits, cutting toxic influences , and building the right circle to stay aligned with your vision. From hiring coaches and therapists to setting realistic goals and managing your mindset , t...

In this episode of THE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard dive deeper into advanced marketing strategies for home service businesses ready to scale. They discuss transitioning from owner-driven marketing to technician-led marketing, the importance of tracking ROI , and how to implement long-term brand-building tactics like SEO, community engagement, and content mark...

In this episode of The Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard dive deep into job costing, technician compensation, and financial frameworks every home service business owner needs to master. They break down how to price services based on real costs, not guesses , while covering direct vs indirect expenses, profit margins , and how different service lines impact your bot...

In this episode of THE Home Service Hot Seat , Michael Grigery and Jonathan Maynard dive deep into home service operations , covering the essential systems, hiring processes, and efficiency strategies that help businesses scale. They break down the importance of SOPs, optimizing scheduling, team efficiency, and hiring the right people —whether it’s seasonal workers or key leadership roles. Learn h...

In this episode of THE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard break down the fundamentals of marketing for home service businesses , from launching a new business to scaling an established one. They discuss the importance of brand awareness, lead generation strategies, and how to maximize customer lifetime value . Michael and Jonathan also dive into low-cost, high-impac...

In this episode of THE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard break down the fundamentals of marketing for home service businesses , from launching a new business to scaling an established one. They discuss the importance of brand awareness, lead generation strategies, and how to maximize customer lifetime value . Michael and Jonathan also dive into low-cost, high-impac...