THE Home Service Hot Seat

In this episode of THE Home Service Hot Seat , hosts Michael Grigery and  Jonathan Maynard continue their deep dive into the 10-step sales process , covering the final five strategies essential for boosting revenue and closing more deals. They discuss the importance of selling benefits over features, leveraging behavioral triggers, and using reciprocity to build trust . Michael and Jonathan also b...

In this episode of THE Home Service Hot Seat , hosts Michael Grigery and Jonathan Maynard dive into the art of sales and why mastering it is essential for business growth. They break down the psychology behind selling , how to create emotional buy-in , and why perceived value matters more than price. Jonathan shares his 10-step sales process , covering the first five key strategies, including simp...

In this episode of THE Home Service Hot Seat , we break down why profitability is the foundation of any successful home service business. We discuss common financial mistakes, the difference between gross and net profit , and why tracking your numbers is essential for long-term success. We also explore pricing strategies, the impact of discounts, and how business owners can build financial stabili...

In this episode of The Home Service Hot Seat , we discuss the key challenges business owners face when scaling a home service company. From understanding financials and breaking the debt-profit cycle to hiring the right people and implementing effective systems , we cover the real-world decisions that impact growth. We also talk about the transition from technician to business owner, the importanc...