HexaGroup
The HEX-Files Energy Marketing Podcast
Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week...
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Episodes
B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short 10.07.2026 40:22
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does Applied Control use customer relationships, CRM insights, and data-driven strategies to grow sales, improve marketing performance, and build stronger customer engagement in the ener...
How Companies Are Replacing the Utilities and Slashing Their Energy Costs with Brad Stutzman 01.07.2026 28:48
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How O3 Energy helps commercial and industrial customers lower energy costs with solar, battery storage, and microgrids, and why strong relationships, smart technology, and focused sales stra...
The Solar Waste Crisis for Leaders to Avoid Billion-Dollar Risk using Recycling Systems - Pablo Dias 24.06.2026 34:12
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does SOLARCYCLE use high tech recycling facilities to support circular economy operations, and why are trust, organic marketing, and operational scale important for growth in the clean e...
We Scaled Without Marketing Until Growth Forced Us to Start Hunting with Michael McHale 17.06.2026 31:54
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How did PSA Systems grow from a small automation company into a leading industrial services provider, and why are customer relationships, brand visibility, and AI-driven improvements importa...
The Power Shortage for Tech Investors to Unlock Billions in Energy Deals with AI Demand - Gabe Kane 10.06.2026 34:43
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does NeRD identify and develop power opportunities for data centers, and why are funding, stakeholder alignment, and creative energy solutions important for delivering large scale power...
Stop Chasing Cheap Customers and Win Mission-Critical Markets Without Diesel with Lee Feliciano 27.05.2026 38:54
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does New Use Energy Solutions, Inc. (NUE) uses portable solar and battery systems to support mission critical operations, and why are trust, partnerships, and focused marketing important...
AI Is Changing Customer Buying Behavior and Business Growth Strategy with Mark Greco 21.05.2026 32:41
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does HubSpot help businesses improve customer experience through connected CRM and AI tools, and why are flexibility and technology adoption important in today’s changing digital market?...
The Industrial Heat Electrification to Replace Gas Using Thermal Storage with Nir Brenmiller 22.04.2026 39:00
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does Brenmiller Energy’s thermal energy storage support industries with high heat demands, and why are tailored energy solutions and long-term customer relationships key? How do trust-bu...
How Trust-Driven Relationships Win Complex Industrial B2B Sales with Tomas Polanco 15.04.2026 24:05
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How does Paralloy Group Limited’s custom high-alloy steel serve industries like petrochemicals and aerospace, and why are strong customer relationships and regional sales strategies essentia...
We Are Building a Nuclear Reactor to Replace Fossil Fuels with Thorium Energy - Thomas Jam Pedersen 25.03.2026 42:39
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can molten salt reactors using thorium help produce low cost energy at scale, and why are licensing processes, investor confidence, and clear communication essential for companies bringi...
AI Is Helping Power Companies Replace the Grid and Unlock 50% Profit with Bill Lenihan 18.03.2026 42:07
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can AI-powered analytics help utilities detect issues early, improve efficiency, and prevent outages? Why are education, strong partnerships, and clear branding crucial for tech companie...
Visual AI for Energy Executives to Detect Risks and Shorten Procurement Cycles with Vikhyat Chaudhry 11.03.2026 42:46
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can AI powered visual analytics help utilities monitor power infrastructure more effectively, and why are education, strong partnerships, and clear branding essential for technology comp...
The Marketing Playbook That Helped Close Microsoft’s Multi-Gigawatt Solar Deal with Nick Centera 25.02.2026 34:35
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can AI driven security systems and deeper customer insights help your business grow, and why is combining advanced technology with strong industry experience essential to stay competitiv...
This CEO Scaled OT Security by Merging 7 Firms into One Trusted Powerhouse with Annie McIntyre 04.02.2026 41:49
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to improve security systems and better understand customer needs help your business thrive, and why is it important to combine cutting-edge technology with deep indust...
How Climate Startups Scale Solar in the Toughest Markets with Customer-First Models - William Brent 28.01.2026 34:49
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to scale mini grids, improve customer demand, and lower costs help energy companies grow, and why is blending digital tools with local knowledge key to success in markets lik...
A Gen Z Entrepreneur Is Using AI to Revolutionize B2B Marketing with Alberto A Bernardoni 21.01.2026 20:06
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to sta...
Top 12 B2B Marketing Lessons for Industrial Teams to Win in 2026 with AI and Smarter Positioning 31.12.2025 32:59
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today? In this Specia...
From Pilot to Production: Enterprise AI, Search, and Security with Igor Carron 17.12.2025 42:35
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can harnessing the power of AI and controlling your company’s data transform your business, and why is it crucial for staying competitive in today’s rapidly evolving market? In Epi...
No, AI Can't Save You From Bad PIM with Usman Khalid 21.11.2025 34:44
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape? In Episo...
The Digital Transformation Strategy for Leaders to Drive Execution Speed & Alignment with Nomah Zia 30.10.2025 16:20
Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ What makes digital execution the missing link between great strategies and real business results & how can aligning teams and systems drive faster transformation? In Episode 11 of The HE...
How Fixing Your Message Unlocks Sales Growth Without More Effort with Michael Halper 26.09.2025 33:27
What makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results? In Episode 10 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and guest Michael Halper , Founder and CEO of Sales Scripter , talk about how sales teams can improve results with clear, focused messaging. Michael shares how bui...
WeWork Scandals and EBITDA Engineering: B2B Growth with Agencies and Fractional CMOs 04.09.2025 33:14
How does the collaboration between fractional CMOs and agencies, particularly in the B2B sector, drive growth and enhance revenue generation for private equity-backed companies? In Episode 9 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and guest Frederik Klaarenbeek , Founder & Chief Marketing Officer (CMO) at Klaarenbeek Advisory , discuss how B2B companies can boost growth...
From Unicorns to Sustainable Growth: Startup Marketing Lessons for Legacy Energy Brands 29.07.2025 44:30
How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry? In Episode 8 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and guest Jenny Salinas , Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global , explore how established energy brands can ado...
The Truth About Silos: How to Achieve True Sales & Marketing Alignment 18.06.2025 44:23
Are misaligned teams holding your company back from growth? Can aligning marketing, sales, and customer service become the key to success? In Episode 7 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and Guest Michel Privé , a sales leadership expert who currently serves as the Outsourced VP of Sales at Sales Xceleration® & at SLIC Texas , explore how aligning key areas into a...
Beyond Ouija Boards: Using AI Tools to Summon Better Brand Experiences 03.06.2025 40:48
Are we at risk of getting lost in the hype of AI, or can it really drive results in B2B marketing? And how do international perspectives shape our approach? In Episode 6 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and global AI strategist Marco Luciano , Head of the AI Studio at BBN , explore how artificial intelligence is shaping the future of B2B marketing, particularly in th...
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