HexaGroup

The HEX-Files Energy Marketing Podcast

Business EN ↓ 31 episodes

Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week...

Author

HexaGroup

Episodes

Bots in Your Pipeline: Using AI to Generate Real, Relevant Demand 20.05.2025 37:52

Are there any humans left on the Internet, or is it all bots? And how can AI tools help energy marketers reach the right targets? In Episode 5 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and AI pioneer Nick Caruso , Chief Revenue Officer and Co-Founder at KnowledgeNet.ai , explore how the rise of bots and artificial intelligence are transforming B2B marketing — particularly in...

Greetings from the Gulf of America: How to Get Stakeholders Fully Aligned Behind a Rebrand 13.05.2025 53:25

In Episode 4 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and branding consultant Peter Lyall discuss corporate rebrands in the energy sector. They examine how leadership support, internal momentum, and alignment across teams are essential to a successful rebrand. Peter shares stories from his client work and research, including insights from his ongoing doctoral thesis on brand...

Escaping the Bermuda Triangle of ABM in Energy & Industrial Services 07.05.2025 51:22

In Episode 3 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and ABM expert Prajwal Gadtaula discuss the power of Account-Based Marketing (ABM) in the energy sector — and how to prevent your ABM communications from getting stuck in the dreaded Bermuda Triangle. They explore why ABM is more than just a tactic, its key elements for success, and best practices for driving results amon...

Brain Rot & A Fresh Look at B2B Content Engagement 29.04.2025 50:10

In Episode 2 of The HEX-Files Energy Marketing Podcast , host Arnaud Dasprez explores brain rot, the changing landscape of B2B content and how energy brands can leverage innovative content strategies to foster real engagement. Our guest, Guillaume Jouvencel , a B2B marketing expert, shares his insights on how businesses can effectively leverage podcasts to build authority, trust and generate leads...

Rasputin, ROI & Inefficient Marketing Practices that Just Won’t Die 22.04.2025 43:48

In Episode 1 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI. Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and pro...

New Episode Coming Soon 06.03.2025 0:31

Welcome to The HEX-Files Podcast , hosted by Arnaud Dasprez , Founder & CEO of HexaGroup . This podcast explores the evolving landscape of energy marketing , from traditional oil & gas to the energy transition, sustainability , and emerging new energy solutions.  Arnaud and his expert guests uncover cutting-edge marketing strategies that help energy brands harness digital transformati...