The Health & Wellness Marketing Show

Could more delegation be the key to scaling your health and wellness business? In this episode of the Health and Wellness Marketing Show, Uli sits down with Karla Singson, founder of Proximity Placements, to unpack the art and science of successful delegation. With over a decade of experience and a proven track record of scaling businesses, Karla shares her insider strategies for hiring, outsourci...

In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share a behind-the-scenes look at Mike’s detailed planning process for Q1 of 2025.  Listen in to learn: Why systems and processes are crucial for scaling your business. How to prioritize and delegate tasks to focus on high-impact outputs. The benefits of batch production for creating video content and emai...

In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for health and wellness businesses. With 2025 just around the corner, they outline five key predictions that will shape the way practitioners grow their practices, engage with patients, and stay ahead of the competition. Listen in to learn: How increased re...

In this episode, Uli sits down with Jennifer Iserloh, a professionally trained chef, functional wellness expert and media coach, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera. She shares the experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of...

How can health practitioners coach patients more effectively? In this episode, Uli dives into this crucial question with Andrea Nakayama, a leader in functional nutrition and founder of the Functional Nutrition Alliance. With decades of experience training practitioners and addressing chronic illness, Andrea shares how health practitioners can better coach their prospective clients or patients to...

In this engaging episode, Uli Iserloh welcomes Jennifer Wheeler, the founder and CEO of MNDSHFT Health, a practice designed around high-level functional medicine programs. Together, they delve into the smarter approaches to launching your first practice or reinventing an existing one, all while avoiding years of trial-and-error. Jennifer shares her journey as a family nurse practitioner and clinic...

In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to master discovery calls and improve their patient enrollment process. They break down a proven framework for conducting effective discovery calls while maintaining authenticity and building genuine connections. Listen in to learn: A step-by-step guide for structuring discovery calls How...

In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into committed patients – without feeling sleazy or pushy. They explain what needs to happen before you even get on a discovery call to increase your conversion rates while staying true to your values as a heart-centered practitioner. This episode is part one o...

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space. Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into run...

Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space. Tom has dedicated most of the last 20 years to researching and synthesizing new approaches in primary care and personal health management... ... and as part of our series on the evolution of medicine, I asked him to share how health practitioners can future-proof their practices...

In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch. Uli and Mike showcase how these tools can save time and enhance productivity without sacrificing quality or authenticity...

In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many practitioners struggle to see returns on their social media efforts and offer practical advice on how to create a more effective social media presence. Listen in to learn: Why many practitioners struggle with social media and how to overcome common ch...

In this episode, Uli Iserloh sits down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challenges and opportunities of transitioning from a brick-and-mortar practice to a virtual one. Dr. Mowll shares his journey from running multiple chiropractic clinics to becoming America's Diabetes Coach and offers valuable insights for health practition...

In this episode, Uli Iserloh and Mike Kim explore various care delivery models for health and wellness practices. They discuss the importance of creating systems that are easy, fun, and lucrative while delivering consistent results for patients. Listen in to learn: The difference between an "ELF" business (Easy, Fun, Lucrative) and a "HALF" business (Hard, Annoying, Lame, Frustrating) Three main c...

In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They explore why focusing on the offer is essential before tackling marketing campaigns and share valuable insights on what makes an offer truly compelling. Listen in to learn: The five key things people are looking for when they hire someone How to shift y...

In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing. Listen in to learn: Why many health practitioners resist niching down and how to ove...

In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned entrepreneur and impactful coach. Together, they explore the multifaceted realm of entrepreneurship, shedding light on personal growth and the transformative process of evolving one's identity during midlife. Meghan opens up about her humble beginnings,...

Are you feeling overwhelmed by the day-to-day operations of your health and wellness practice? In this episode, Uli Iserloh and Mike Kim dive deep into the art of streamlining your clinical practice. They explore three key areas - time management, offer optimization, and systems implementation - to help you create a more efficient and profitable business. Drawing from their extensive experience wo...

Are you feeling stuck in your health and wellness practice? You're not alone. Many practitioners start with enthusiasm but find themselves grinding away without seeing the growth they desire. In this episode, Uli Iserloh and Mike Kim unpack the 3 main reasons why most practices remain stuck in first gear and offer practical solutions to overcome these common obstacles. Drawing from their extensive...

Are you looking to elevate your health and wellness practice? Welcome to the Health and Wellness Marketing Show, where hosts Uli Iserloh and Mike Kim share their combined 20+ years of experience to help you market your clinic, practice, or online business more effectively. In this introductory episode, Uli and Mike unveil the exciting changes to the podcast, including its new name and format. They...

How do you build your dream practice? That's the question we're exploring in the latest episode of Getting To YES – examining the key ingredients needed to create a practice that you feel passionate about, that lights you up, and that supports how you want to live your life. As you will discover in my conversation with Jennifer Wheeler, there's a smarter approach to either launch your first practi...

Online summits have been a proven vehicle to grow your email list, connect with influencers, build your authority, and generate revenue! Personally, I’ve been involved in a number of summits, including the first ever summit on Cannabis back in 2017 - where we enrolled more than 250,000 registrations and generated over 3 million dollars in about a month. Yet virtual summits can work just as well on...

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space. Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into run...

There's a lot of overwhelm when patients experience health challenges… and oftentimes, health practitioners unknowingly add to the overwhelm. In their quest to identify and resolve the underlying root causes for a patient, health practitioners frequently jump straight to protocols and treatment – without allowing enough time for a patient to “get ready” for treatment. In this episode with Andrea N...

The separation of patients from their families is one of the greatest tragedies due to how the healthcare system responded to COVID-19. Throughout the country, hospitals, long-term care facilities, doctors’ offices, and more have banned visitors, forcing individuals to suffer alone. This horror continues to this day in many places. Steve Reiter shares in this episode what let him to create the NEV...