The Health & Wellness Marketing Show

“To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker) Putting systems in place may not sound sexy, but it sure does make life a lot easier. Yet the majority of entrepreneurs struggle with project management and file organization, which in turn needlessly drain their cognitive reserves…. forcing them to fly by the seat of thei...

“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that,” explains Dr. Brian Mowll, Founder and Medical Director of Sweet Life Diabetes Health Centers, host of the Mastering Blood Sugar podcast, and one of...

“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing str...

“We need to be able to connect with people emotionally. Because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other,” explains Kyle Gray, world-class presentation coach, story strategist and author.    Healthcare experts tend to struggle with relaying information in a way that is relatable and understandable to their audien...

“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field,” shares Tom Blue, h...

“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale,” explains James Maskell, co-founder of the Functional Forum and author of The Evolution of Medicine and The Community Cure. The increase in people being diagnosed with chronic illnes...

Public speaking and being on camera can be a daunting experience for many. Jennifer Iserloh, a professionally trained chef and functional wellness expert, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera. In this episode, Jennifer shares her experience of her very first TV appearance on The Today Show and the techniques she has s...

Burnout is a prevalent issue in the healthcare industry, with a majority of practitioners experiencing its negative effects. That’s why Dr. Lara Salyer introduced the concept of a “flow-channeled culture," which combines flow with anti-burnout strategies to create a healthier work environment for healthcare professionals (and entrepreneurs alike). A flow-channeled culture promotes feedback, integr...

Artificial intelligence (AI) has been widely adopted since the release of ChatGPT on November 30, 2022… amassing over 100 million active monthly users in less than 2 months. It’s safe to say that AI tools are here to stay and have already begun to transform the way people approach marketing thanks to the arrival of tools like ChatGPT. “Ultimately, I believe this technology is so different from any...

Written information is more available than ever before – thanks to the power of AI tools. This means that more people are going to be relying on industry experts to know what information to trust.  A personal brand is an identity based around a person’s expertise, reputation, ideas, and personality. As a personal brand, developing trust is the most important step for success.  The inspirational st...

Change cannot be made solely based on ordering someone to do something or just giving them information. People need to first have a strong image of their ‘why’, so that they make the choice to commit to change.  Once patients have determined what the positive emotional attractor is for them specifically, then self-efficacy improves and they begin to advocate for the kind of care they want.  A coac...

“When it comes to integrative medicine, it’s not a quick fix approach. It’s about really having high buy-in and knowing that this is a lifetime shift in our thinking, in our lifestyle habits, in all of those pieces and so we really do need support longterm to be able to be successful,” explains Dr. Michelle Peris, ND.  Dr. Peris is the clinical director of the Poppy Clinic and creator of The Wild...

“I always tell people today, anywhere you are in your life, you need something in front of you to pull you, otherwise your paths will take you and bring you back,” explains Tony Grebmeier, serial entrepreneur and owner operator of the Be Fulfilled journal and app.  In this episode we discuss the concepts of drivers and drainers and how they factor into long term success.  Tony was struggling to fe...

“All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to build trust ahead of time,” shares Danny Ozment, owner of Emerald City Productions.  In this episode we discuss the reasons why you should consider starting your own podcast. A podcast is a fantastic way for people to build connections and trust with thei...

“You have to become a community marketer and a community-style engager, and that's the way that people become known and loved and trusted in their community,” explains James Chester, co-host and co-creator of Chiro Hustle, the #1 podcast in the chiropractic space as well as a very successful Facebook ad agency for chiropractors and weight loss specialists. In this episode, we discuss the five powe...

“Dopamine is what helps us initiate movement,” explains Sachin Patel, founder of The Living Proof Institute. Sachin has pioneered a revolutionary approach to patient-centric healthcare through his work and coached hundreds of practitioners worldwide. In this episode, we’re exploring how entrepreneurs can optimize their neurotransmitters for overall success. From a genetic standpoint, Sachin recogn...

“The reason why people fail in delegating or outsourcing is not because they didn't have the money or the business. It's usually missed expectations,” explains Karla Singson, award-winning writer, public speaker, and serial entrepreneur. Karla has over ten years of experience growing businesses in the retail, project management and outsourcing space. With her outsourcing expertise in mind, I asked...

“Health doesn't happen in a vacuum. It happens in community and society,” explains Pilar Gerasimo, founding editor of Experience Life Magazine. Pilar believes we must make unconventional choices to thrive in an unhealthy world. So in this episode, we explore how to take ownership of our health and find the happiness we seek. In an age where we are inundated with constant messaging, it’s easy to fa...

“It is more about the mindset than a skill level,” explains Matt Clark, NASCAR pitcrew challenge champion and high-performance coach. While at NASCAR, Matt ensured his drivers and crew had the right mentality for success. Today, he shares his insights about what we can do to build a winning strategy for high performance. Every person has faced imposter syndrome at some point in their lives. Howeve...

“Get up on the balcony three or four times a year, on a retreat or a weekend or a day-long thing to pre-decide as much as you can,” explains Teresa McCloy, author, certified coach, spiritual director, podcaster, and keynote speaker.  As the author of the book, Do What Matters, Teresa, believes work is not about how much we get done but why we’re doing it. Drawing from her past as a workaholic, Ter...

“If you understand the science behind how referrals work, you can build a strategy around that,” explains Stacey Brown Randall, speaker and award-winning author. Featured in national publications such as Forbes and Business Daily, Stacey has demonstrated a full grasp of the referral process. Today, she shares how you can gain referrals organically without manipulation, incentives, or even asking....

“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert. For entrepreneurs, reaching customers through marketing is critical, though it can be challenging. On today’s episode, Marisa shares her copywriting insights to help business owners communicate their messages more effectively and empathetically. When we’r...

“Rewards do not create habits. It is the instant attachment of a positive emotion that creates the habit,” explains Linda Fogg-Phillips, director of the Tiny Habits Academy. With over thirty years of experience in the nutrition, fitness, and mental health space, Linda has a complete understanding of human behaviors. With this in mind, Linda shares how to make sustainable changes and create new hab...

“One conversation seriously can help you leap forward in your business,” explains Mary Kathryn Johnson, owner of Bot Academy and host of the CEO M.I.S.C.H.I.E.F. Maker Podcast.  When meeting with potential clients or making a sale, it’s critical to make the other person feel comfortable and heard. Through having real conversations, you can easily connect to who you are talking to while understandi...

“You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're being sold something either,” explains Tom Jackobs, Serial Entrepreneur. Something that all business owners fear is coming off as pushy to potential customers. Today, Tom shares his insight to help others learn the art of conversational selling. Tom init...