Sarah Waggoner
The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to:- Increase your Etsy sales organically- Build product lines that drive consistent traffic- Understand your Etsy stats- Create listings that convert- Grow your shop without ads, social media, or cha
Author
Sarah Waggoner
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
48. How to increase profits during the Etsy fee increase 08.03.2022 8:33
Etsy announced a fee increase last month, but that doesn’t mean you have to settle for lower profits. This episode covers 4 ways to increase your profit with every sale. Listen then join us in Etsy Seller Help and Support to tell me how you’re going to increase your profits this month. For more resources on getting more Etsy sales, follow me on Instagram too!
47. Etsy seller tips for beginners 01.03.2022 8:22
If you’ve been selling on Etsy for less than a year or haven’t focused on it enough to get regular sales yet this episode is for you. I’m covering my top tips for new sellers on Etsy. After listening, head here to grab my Etsy JumpStart guide .
46. Why you aren't getting daily sales on Etsy 22.02.2022 8:51
This week I want to talk to you about the top three reasons why you are not getting daily sales on Etsy. These are 3 easy to fix tactics that are holding you back from being consistent and profitable on Etsy. After you listen, click here to join us in The Handmade Creative . Doors close Friday!
45. 9 surprising things I've learned from working with Etsy sellers 15.02.2022 8:44
I’ve coached hundreds of Etsy sellers in the last few years. There are some lessons that I’ve learned over and over again. From my own shop and from sellers that I’ve coached. Listen to this episode for the top 9 surprising things I’ve learned from working with Etsy sellers. Then get on the waitlist for The Handmade Creative here .
44. Quick marketing ideas for your Etsy shop 08.02.2022 4:01
Whether you’re full time or using Etsy as a side hustle, we’re all short on times the days. I started my Etsy shop when I had a full time job and a new baby. So I have learned how to become the queen of efficiency. And part of that efficiency is cramming things into 3 minute chunks of time. And there are a ton of marketing ideas that are quick, easy, and effective. So...
43. The 5 best social media posts for your Etsy shop 01.02.2022 4:57
We all know that social media is one of the quickest ways to start getting sales on Etsy. And Etsy loves it when you send your own traffic to your shop! But that doesn’t mean that it’s easy. What do even post about that is going to get some traction? Keep reading for the top 5 social media posts that you can make for your Etsy business. Grab JumpStart here.
42. How to create momentum in your Etsy business 25.01.2022 3:48
We’re almost a month into the new year, and if you’re anything like me or most of the people who set goals or resolutions for the year, you’ve maybe fallen off the wagon. So today I want to talk about how to create your own momentum in your business. So you can stay consistent all year long and reach your goals. Resources: Join JumpStart here to get a sale from your organic marketing in the...
41. Emails from the future 18.01.2022 4:53
We're talking today about stepping into the version of you that's going to reach your goals on Etsy. It's a strategy that most Etsy sellers aren't using. But it's responsible for a lot of my success and can help you too. Links: Listen to the 100% Awesome podcast here . Apply for the Six Figure Maker Mastermind here . Applications close 1/21/22.
40. Make $100,000 on Etsy in 2022 11.01.2022 5:20
Today we’re talking about one of my favorite topics. And that’s how to make six figures on Etsy. The reason I love to talk about this so much is because it’s actually a lot simpler than you think it’s going to be. You don’t need a lot of expensive ads. You don’t need a ton of social media traffic. But you do need to start really thinking like the CEO of your business. ...
39. Why I want you to fail on Etsy this year 04.01.2022 4:06
One of the things I have to constantly remind myself of is that failure is a requirement in business. Listen to the full episode to learn why I want you to fail on Etsy this year. Then join us in the Six Figure Maker Mastermind by applying here . PS. Applications weren't actually supposed to open to you today, but I scheduled this episode for the wrong day and instead of doing a last m...
38. How to go full time on Etsy in 2022 28.12.2021 10:14
Today I want to talk to you about how you achieve one of the biggest goals for Etsy sellers in 2022. That is going full time on Etsy this year. We're going to break this up into a few different steps for you to really plan on completing this goal if it is a priority for you. Listen to the full episode for the steps to take this year! Then join me in my Facebook group here to RSVP...
37. How to continue the Holiday Snowball on Etsy 21.12.2021 3:46
Today we’re going to talk about 3 things you can do to keep the snowball rolling through the end of the year and beyond on Etsy. The holiday season is so great as the sales are rolling in. But what we want to avoid is a big seasonal dip in sales every year in January. So here are 3 things you can do to avoid that. For even more help with this, make sure to join my free Facebook group !...
36. Top Etsy lessons from a Top 3,000 Shop 14.12.2021 7:17
Hello and welcome to episode 36 of the handmade shop podcast. Today I’m doing an episode based on a goal I achieved on Etsy in the last few weeks. I hit the top 3,000 shops worldwide in November. And in honor of that I’m sharing the top lessons I’ve learned from achieving this goal. Join the Facebook Group Here to RSVP for the Craft Your Year Challenge Event!
35. What to do next for your Etsy Shop 07.12.2021 7:55
There are still a lot of sales left in this year on Etsy. So let's chat about my top Post-Black Friday tasks for your Etsy shop. Links mentioned: Get a free Tailwind trial here . Join my Facebook Group here to RSVP for the Craft Your Year Challenge where we'll be spending 4 days together setting big goals for 2022 and making an action plan to actually achieve them on Etsy.
34. How to Assess your Etsy Black Friday Sale 30.11.2021 4:41
The Etsy Cyber Week sale is almost officially over. And It’s really important as the Etsy Cyber Week Sale is rounding up, to assess the event. Whether you reached your goal or not, you want to have an assessment of what you did that worked and what didn’t work so you can make some changes for next year and have an even better sale. So what we’re going to do is look at your stats,...
33. Last Minute Black Friday Prep for your Etsy Shop 23.11.2021 3:52
While it’s not Black Friday yet, the Etsy Cyber Week sale has started. So let’s cover the top 4 last minute things you can be doing right now to maximize your sales during the Black Friday week. From scheduling your social media to my favorite tip that might surprise you, make sure to listen to the full episode to learn the 4 things I’m doing this week that are going to get me more sales. Li...
32. Do Etsy ads work? 16.11.2021 4:37
This is a super common question that I get from lots of sellers. And lots of times I’m getting this question from sellers when it’s too late. Sellers who have lost a lot of money on ads without even realizing it. So today we’re going to clear this question up. Do Etsy ads work? The short answer is it depends. Listen to the full episode to learn more. If you want to le...
31. The Etsy pricing tactic that's hurting your shop 09.11.2021 3:54
The episode today is going to be half rant and half advice because as we get into a really busy time of year, I've seen this advice popping up more and more often and I want to make sure that we address this right now. It is never okay to price yourself so you're not making a profit. This advice actually makes me angry. The premise was this, when you're just starting off it's okay to p...
30. What to talk about on social media this month for your Etsy shop 02.11.2021 5:37
We are officially in black Friday month. I want to make sure that you are taking advantage of every single sale you can get this month and that you’re having your best holiday season ever on Etsy. So let’s chat about how you can use your social media following to your advantage in the month of november. Listen to the episode for the top five things that you can talk about all day every...
29. How I'm prepping my Etsy Shop for Black Friday this month 26.10.2021 4:33
I talked a lot about Black Friday in a few episodes last month. And now it’s only a month away. So let’s talk about how I’m prepping this month. I’m focusing on 4 main things from supplies to inventory to premaking goods. Listen to the full episode to learn more. Find show notes here . For more resources on getting more Etsy sales, join my Facebook group or follow me on Instagram...
28. Side effects from getting daily sales on Etsy 19.10.2021 4:57
I talk to a lot of makers who want to start getting daily sales on Etsy. And it’s a great first goal! But there are some surprising side effects to hitting that mile marker. So let’s talk about those today. Obviously getting daily sales on Etsy means more revenue (and hopefully more profit), but there are some surprising side effects as well. Listen to the full episode to learn m...
27. Stick with the Plan 12.10.2021 6:17
Not sticking with your plan is a huge mistakes that I see a lot of sellers making. Bouncing around from strategy to strategy hoping that what you pick next is going to be *The Plan* that throws you to your goals. You make a plan, get really excited about it, and then decide to do something else in a few days or a few weeks because you think the first plan isn’t working. Or you ge...
26. Your new Etsy Motto: Done is better than perfect 05.10.2021 4:33
Today I want to talk about something that holds a lot of sellers back. And that’s perfectionism. My motto is done is better than perfect. Here’s why. I have 18000 sales on Etsy at this time. And my shop still isn’t perfect. I look at my stuff and can pick dozens of things that I need to change or fix or improve. If I would have waited until everything was perfect or even ju...
25. How to avoid burnout in your Etsy business 28.09.2021 7:39
I recently took a poll on my instagram, and more than 90% of you that follow me there experience burnout in your business. I definitely have periods in my business when I’m feeling burnt out. For me it looks like neglecting my social media and email list, working way too long and late, doing a lot of time wasting activities like checking email 100 times a day. Which nobody needs to be...
24. Etsy marketing tactics that don't work 21.09.2021 6:56
Your marketing options for your Etsy shop are endless. But there’s also a lot out there that don't work. And we’re going to talk about 4 of those today. One of the issues when you run a product based business is that so much of the advice out there is for serviced based businesses. And it’s easy to try to adapt that advice to us. But that doesn't always work. And sometimes...
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