Sarah Waggoner
The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to:- Increase your Etsy sales organically- Build product lines that drive consistent traffic- Understand your Etsy stats- Create listings that convert- Grow your shop without ads, social media, or cha
Author
Sarah Waggoner
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
23. Unpopular Opinion: You don't need a website 14.09.2021 4:08
I have a handful of unpopular opinions about Etsy and how to succeed on that platform. And this is the one that most people disagree with me about. But let me tell you why you don’t need a website until you’re making 100k or more on etsy. Here’s the scenario. You’re making a handful of sales on etsy every week or every month. You put hours and hours into a new website...
22. Why your Etsy shop needs an email list 07.09.2021 7:29
Email lists are something that most Etsy sellers aren’t thinking about until they are years into their business, if at all. But they are a super effective marketing tool that most business owners wish they would have started sooner. Including me! I didn’t start my email list for a few years after I opened my business and every time I think about it I’m shaking my head because of what I...
21. How to turn your favorites into sales on Etsy 31.08.2021 4:49
I hear this all the time. “I get a lot of favorites, but how do I convert them to sales?” Here’s the deal (and it might surprise you). 95% of the time, this isn’t the actual problem you should be focusing on. Listen to the full episode to learn how you can tell. Links: Episode 7: Conversion Rates JumpStart - The easy marketing guide for Etsy sellers
20. When to list holiday products on Etsy 24.08.2021 5:09
So when should you be listing holiday items on Etsy? The answer is now. Listen to the episode to learn why and how! If you feel behind already or are worrying about making this as effective and successful as possible I want to announce that the doors to The Handmade Creative, my signature Etsy course are open. I haven’t opened this course to the public for almost a year.&nbs...
19. Etsy holiday planning mistakes 17.08.2021 6:33
Sellers generally make 3 common mistakes during the fourth quarter. Listing too late Not listing enough Getting overwhelmed And we’re going to talk about all three of those today. If you listen to the episode and this all sounds a little overwhelming, I want to invite you to join us in The Handmade Creative. Doors are opening to the public on August 24th. The handmade creative is my signatur...
18. Why your Etsy product lines matter 10.08.2021 6:38
I get so many questions when I talk about product lines on Etsy. What they are? Why they matter? Who cares? So I wanted to do a full podcast episode on the topic. They really are that important for your shop to grow. Listen the the episode now. Need help with this? Doors to The Handmade Creative, my signature Etsy course, are opening on August 24th. In this course, I teach...
17. Four things every Etsy seller needs to do each month 03.08.2021 4:49
Show notes for this episode can be found here - theheartlandcreative.com/podcast/17 Other Resources: Join my Facebook Group here . Follow me on Instagram . Grab my free masterclass .
16. The tools I use every week for my Etsy shop 27.07.2021 7:51
Find the links for everything in this episode here - https://www.theheartlandcreative.com/podcast/16
15. Simple vs. Easy for your Etsy shop 20.07.2021 5:30
Is running an Etsy business easy...or is it simple? Listen to the episode to learn the difference and why it doesn't have to be complicated either way. Then apply to join the Six FIgure Maker Mastermind here.
14. How to create more time for your Etsy Shop 13.07.2021 16:44
Need more time for you Etsy shop. Learn more about my NO B.S. method of time management. It's going to save you hours! Learn more about the Six Figure Maker Mastermind here - theheartlandcreative.com/mastermind
13. What changes when you make six figures on Etsy 06.07.2021 5:58
My free training on How to Make Six Figures on Etsy is next week if you’re listening to this in real time. July 12th, 2021. I know a lot of you are super excited about joining me. So to get you even more excited about the reality of making six figures on Etsy, I want to talk to you today about what changes when you make more than 100k on Etsy in a year. Because there are definite...
12. My Story: How I went full time on Etsy 29.06.2021 6:42
As a full time Etsy seller, in the top 4,000 shops worldwide, I definitely have a story or two to share with you. So today I’m going to start at the beginning and tell you how I turned my side hustle into a multi six figure success on Etsy. The good news is that because other people like me have achieved success, that means your goals are possible too. And you’re here listening to me r...
11. How your confidence can get you more sales on Etsy 22.06.2021 4:40
Here’s the equation for achieving your goals for your etsy business. Your confidence on Etsy = Your success on Etsy. You can't hit your goals until you truly believe you can. Think about what happens in your brain when you don’t believe your goals are possible. Why would your brain keep up your commitment and dedication when it gets hard if you don’t actually believe that it’s po...
10. Should you upgrade to Etsy Plus? 15.06.2021 5:04
I get asked the question all the time! So let’s answer it once and for all. Is Etsy Plus worth it? Listen to find out if you should upgrade! If you listened to the episode and decided you need to focus on SEO instead, take my free masterclass here to learn about how I can help you!
09. Etsy Shop Assessment: Social Media 08.06.2021 8:17
In the last few episodes, we’ve assessed your conversion rate and SEO or search engine optimization. Those are your more behind the scenes tasks. Now today let’s look more about your social media. I want to start by saying you don’t NEED social media for your etsy shop tomake sales. And you definitely don’t need to be on all of the platforms. Being on all of the platforms can actually...
08. Is your Etsy SEO working? 01.06.2021 10:57
Search Engine Optimization should be the base of every single Etsy shop. Getting found by buyers in searches is the best way to make Etsy work for you instead of you working for Etsy. You pay Etsy fees for a reason, right? You want to grab a piece of the traffic they have to offer. This episode covers how to determine if your Etsy SEO is working for you. After you listen, head on...
07. Etsy Shop Assessment: Conversion Rate 25.05.2021 10:18
The next few episodes we’re going to be learning how to assess your shop so you can easily focus on what you need to do next to make more sales on Etsy. This is really important but a step that a ton of sellers completely skip over. You might know how many sales you’re making per month and if you’re reaching your goal or not. But if you don’t know WHY then you’re not using the data tha...
06. What kind of Etsy Seller are you? 18.05.2021 7:57
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05. The secret to succeeding on Etsy 11.05.2021 5:31
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04. The 5 part framework for making consistent sales on Etsy 26.04.2021 10:30
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03. Why you need to set goals for your Etsy shop 26.04.2021 4:40
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02. The Etsy Success Snowball 26.04.2021 4:01
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01. How to succeed on Etsy 21.04.2021 7:05
Hello and welcome to Episode 1 of The Handmade Shop Podcast. I'm Sarah! I'm a full time Etsy seller in the top 4,00 shops worldwide and your source for efficient and effective Etsy tips and tricks. I'm so glad to have you hear. Listen to episode one to learn all about how to succeed on Etsy and why this platform gives you such amazing opportunities for growth. Then join me...
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