Sarah Waggoner
The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to:- Increase your Etsy sales organically- Build product lines that drive consistent traffic- Understand your Etsy stats- Create listings that convert- Grow your shop without ads, social media, or cha
Author
Sarah Waggoner
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
98. Six Figure Series: Marketing 26.01.2023 10:50
Welcome back to the fourth and final bonus episode in our six-figure series. We covered mindset, traffic, and time in the last three episodes. And the fourth and final factor that you need to focus on in order to scale your business on Etsy is your marketing. Listen to the episode then apply to join us inside the Six Figure Maker Mastermind here . Applications close February 6th.
97. How to grow an Etsy business you're in love with 24.01.2023 11:30
This may come as a shock to some of you, but we don't start our businesses in order to feel like junk all the time. You want to purposely build your business in a way that sets you up for a life that you love. Learn how to do that in this week’s episode. Then if you’ve made more than $20,000 in your Etsy shop, it’s time to join the Six Figure Maker Mastermind waitlist . Applications open Jan...
96. Six Figure Series: Time 19.01.2023 14:23
If you are trying to scale your business to full time income, time is usually an obstacle for you. In this week’s bonus episode of our Six Figure Series, learn how to create more time in your business. Then join the Six Figure Maker Mastermind waitlist ! Applications open January 25th.
95. Hiring for your Etsy business 17.01.2023 7:13
Hiring for your Etsy business as it’s growing can be really fun! That might be hard to believe. Because when I was scaling my business to full time income, I was terrified to start hiring and outsourcing. But I have grown my team to over that last few years and am so genuinely grateful for my employees. I’ve learned that hiring can be simple. Listen to this episode to learn how. Then join the Six...
94. Six Figure Series: Traffic 12.01.2023 8:22
This week we’re talking all about how to scale your traffic on Etsy to go full time or make six figures in your business. You need more traffic to make more revenue. And I have 4 things you need to focus on to do that! If you’ve made over $20,000 on Etsy then you also need to sign up for the Six Figure Maker Mastermind waitlist . Applications open January 25th.
93. Creating a simple $100,000 Etsy business 10.01.2023 9:07
Creating a six figure business on Etsy can be really simple if you let it be simple. Let’s talk about how to do that in today’s episode. Then if you’ve made over $20,000 on Etsy, then make sure to join me on the Six Figure Maker Mastermind waitlist for bonus trainings to help you reach that $100k goal.
92. Six Figure Series: Mindset 05.01.2023 10:00
Welcome to my first bonus episode of the Six Figure Series. Over the next few weeks I am going to have four bonus episodes for you where we walk through the four things that you need to focus on in order to scale your Etsy business to $100,000 dollars in revenue or more. We’re starting today with mindset and this is a can’t miss episode. Have you made more than $20k on Etsy? Then you aren’t going...
91. When to go full time on Etsy 03.01.2023 7:01
Listen to this episode the top 3 factors to consider when deciding when to go full time in your Etsy business. Then sign up for the Six Figure Maker Mastermind waitlist here if you’ve made over $20k in your Etsy business.
90. How to scale on Etsy in 2023 27.12.2022 7:53
If you’ve gotten some sales on Etsy and want to scale them in 2023, here’s how you’re going to do it. LINKS: Sign up for the Six Figure Maker Mastermind Waitlist
89. Cash Flow Management for Etsy sellers 20.12.2022 7:00
Have you ever thought about how to manage your cash flow in your Etsy business? Learn how I do it in this week’s episode. LINKS: Get a free month of YNAB Join the Six Figure Maker Mastermind waitlist here.
88. Craft your Year on Etsy 13.12.2022 8:14
One of the things that really sets hobby Etsy sellers apart from sellers who end up running a really profitable business is planning and goal setting. Winging it can definitely make you money on Etsy. We all start our shops that way. But when you sit down and really plan what you want your year to look like, you set yourself up for a business that makes a lot more money. Listen to this week’s epis...
87. Ad spend isn't a substitute for organic traffic 06.12.2022 6:00
If you aren't getting any traffic on Etsy, it is easy to follow the thought process that leads you to running ads on Etsy instead. You aren't getting any traffic, so if you just got a little bit of traffic you could start making sales. So today's episode is about why that is not a good strategy and why spending money on Etsy ads is not a substitute for organic traffic. LINKS: Join us in the Craft...
86. Are you asking the right questions about pricing? 29.11.2022 5:18
I saw a post in another Facebook group a couple of weeks ago that was talking about how to price your products so they get people to buy. And if you’ve ever said anything like this…I want you to know you’re asking the wrong question here. Let's talk about why in this week’s episode. LINKS: Click here to join the waitlist for The Handmade Creative .
85. Do you need to use social media for your Etsy shop? 22.11.2022 5:20
There are so many of you out there that hate social media. And I totally get it because fighting those algorithms is such a battle. When I talk to sellers about building at the businesses that they really love, one of the most common things that you all tell me you would get rid of is social media. So today I want to answer this question for you. Can you build a successful business on Etsy without...
84. You are doing business the right way 15.11.2022 7:15
If you’ve ever told yourself that you’re doing your product business the “wrong” way then this episode is required listening. Listen to the episode then join me in Etsy Seller Help and Support .
83. The biggest misconception about Etsy ads 08.11.2022 3:51
Etsy ads are actually fairly predictable if you understand your stats. So let’s talk about what stats you need to know and why they matter. Then join us in JumpStart.
82. How to focus in your Etsy business 01.11.2022 6:41
Today I’m going to tell you how to focus in your Etsy business. And it might be a little different than you think. Links: Handmade Creative Waitlist (Opens in December) Six Figure Maker Mastermind Waitlist (Opens in January)
81. Your Etsy customers want to hear from you 25.10.2022 9:26
One of my core beliefs for Etsy sellers is that you do not need a website until you are full-time in your business. But in place of that an email list is a necessity in order to take more control of your marketing and build your return customer base. If you’ve ever thought that your customers would hate hearing from you on your email list then you need to listen to this week's episode. Links: Take...
80. Black Friday Planning 18.10.2022 10:06
If you haven’t started planning for Black Friday, now is the time. Listen to this week’s episode and get your Black Friday planning done in less than a hour. Then join my free Facebook here and tell me how it went.
79. What percentage of visits should Etsy be bringing into my shop? 11.10.2022 4:27
Here’s a question I get a lot that I want to address. What percentage of visits should be from Etsy? And what percentage should be traffic brought by you? And the answer to this question isn’t as black and white as you think it might be because here’s the deal…I don’t want you to measure this by percentages. Ever. Learn more about why by listening this episode. Then join my free Facebook group for...
78. Getting daily sales on Etsy does not depend on this 04.10.2022 7:07
The Handmade Creative opens next week. I’ve been talking about that course on social media a bit and someone told me the other day that your ability to get daily sales on Etsy depends on your niche. Want to know what I think of that?? I think it’s a bunch of junk. Listen to this episode to learn why. Then sign up here for my free class on October 6th.
77. How to protect your Etsy Shop from getting hacked 27.09.2022 9:39
Learn more about what happens if your Etsy shop gets hacked, my experience with having my photos stolen by another shop, and how to protect your account! Then join me on Instagram here to follow along with the story.
76. 5 things you didn't know you needed to be reminded about 20.09.2022 6:54
Recently, I was thinking about a few things that I need to be reminded of in my business regularly. So that inspired today’s episode. Here are the top 5 things you didn’t know you needed to be reminded of for your Etsy business. For more resources on getting more Etsy sales, join my Facebook group or follow me on Instagram .
75. Etsy Myth: You have to add new listings daily 13.09.2022 6:58
Today we are talking about the myth that you need to add new listings to your Etsy shop daily to grow your business. I hear sellers of all different levels recommending this, but this is not true. And actually can hurt your business. Let's talk about the two times that I see this getting recommended to Etsy sellers and what to do instead. For more resources on getting more Etsy sales, join my Face...
74. Your worth isn't determined by your productivity 06.09.2022 7:00
I have something that may be a bit of a revelation for you today. Your worth is not determined by your productivity. Listen to this week’s episode to learn why this mindset matters and what you can do to get yourself out of this cycle that leads to burnout. For more resources on getting more Etsy sales, join my Facebook group or follow me on Instagram .
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