Sarah Waggoner

The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

Business EN ↓ 248 episodes

If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to:- Increase your Etsy sales organically- Build product lines that drive consistent traffic- Understand your Etsy stats- Create listings that convert- Grow your shop without ads, social media, or cha

Author

Sarah Waggoner

Category

Business

Podcast website

sarahjwaggoner.com

Latest episode

Jul 7, 2026

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Episodes

123. Six things that are tanking your Etsy profits 11.07.2023

If you are trying to grow your profits on Etsy, this week’s episode is teaching you all about the top 6 mistakes that Etsy sellers make that tank their profitability. Links: Apply here to work with me one on one . Spots are limited.

122. Are you embarrassed by your business? 04.07.2023

Hear me out…We all need to be prepared to be embarrassed more often as business owners. Listen to this week’s episode to learn why. Then join me inside of my free Facebook group Etsy Seller Help and Support and tell me what brave action steps you took this week!

121. Quick Tip: Etsy Explore Feature 27.06.2023

Have you tried the Etsy explore feature? Today’s episode tells you why you should try it and gives you 3 tips to make it work for you. Links: Etsy Seller Help and Support Facebook Group

120. How the Etsy search algorithm works 20.06.2023

The Etsy search algorithm is a lot more than just tags and titles. Listen to this episode to learn what exactly is included in the search algorithm. At the end of the episode you’ll get your 3 next steps to take advantage of everything we talked about. Links: Watch my free Etsy masterclass here .

119. How to handle bad reviews on Etsy 13.06.2023

Look, nobody wants a bad review. But I can promise you it’s going to happen as your Etsy business grows. Listen to today’s episode to learn how to respond to any bad review. Then sign up here to download the cheat sheet . Keep it handy so when you get a bad review, you know exactly what to do.

118. Brand new Etsy shop? Here's what you need to do. 06.06.2023

If you’ve opened a brand new shop on Etsy, this episode is a must. Learn the 4 things you should do (and 2 to avoid) to start getting sales as quickly as possible. LINKS: Join us in the Seller Collective here to get the Set Up Shop bonus.

117. Your Etsy Summer Schedule 30.05.2023

Is your schedule changing this summer? In this episode we talk about what to do with your Etsy business whether you’ll have more or less time to work on your business during the summer months. LINKS: Join us in the Seller Collective here .

116. 5 quick ways to increase Etsy sales 23.05.2023

Want to increase your Etsy sales quickly? This week’s episode gives you 5 ways to do just that. Links: Listen to episode 107 to learn more about product lines . Learn more about my Etsy framework here .

115. Etsy KPI's to track for business growth 16.05.2023

Learn more about what Key Performance Indicators you should be tracking for Etsy growth. Then join us in the Seller Collective here .

114. Preparing for the Etsy summer slump 09.05.2023

The Etsy summer slump is notorious. And it’s almost here! In this week’s episode, learn what you can do now to plan for the summer slump. Then join us in the Seller Collective here - https://sarahjwaggoner.com/sellercollective/

113. Will vacation mode hurt my Etsy shop? 02.05.2023

Summer is almost here! If you’re traveling this summer you’re probably wondering if using Etsy’s Vacation Mode will hurt your shop. I’m answering that in today’s episode. For more resources on getting more Etsy sales, join my Facebook group or follow me on Instagram .

112. Competition vs Demand on Etsy 25.04.2023

Listen to this week’s episode to learn more about the difference between competition and demand. Links: Join my free masterclass here.

111. Is Etsy too saturated? The Etsy myths that hold you back. 18.04.2023

Is Etsy too saturated? And other myths that hold you back. Links: Etsy Masterclass Join my Free Facebook Group

110. Should you hire a social media manager for your Etsy business? 11.04.2023

A social media manager or virtual assistant is one of the most common things Etsy sellers want to outsource first. So should you hire someone for your marketing? Listen to this episode to learn the most common mistake Etsy sellers make in this process. Links:  Join my free Facebook group here .

109. Why consistency matters 04.04.2023

Consistency is so underrated when it comes to growing your Etsy business. Listen to this week’s episode to learn why consistency matters on Etsy and how to be consistent with what matters to your business. Then join us in the Seller Collective here for our accountability challenge for April!

108. How to be more productive when you're working full time 28.03.2023

Listen to get my top 4 tips for being more productive when you work full time. Links: Join us in the Seller Collective for only $37/month before founding member pricing expires. Get $35 off your first Home Chef order .

107. How many listings are in a full product line? 21.03.2023

How many listings do you need to make a full product line? Find out in this week’s episode of The Handmade Shop Podcast. Then join us inside the Seller Collective here .

106. Spring Clean your Etsy Business 14.03.2023

Spring cleaning isn’t just for your home. Here’s a spring cleaning checklist for your Etsy business. Don’t forget to join me in my free Facebook group and tell me what you learned after listening!

105. What to sell on Etsy 07.03.2023

So what should you really be selling on Etsy this year to make a lot of money? I’m answering that question for you today. Links: Join the Membership Here

104. One million new ideas 28.02.2023

If you have 1 million new ideas but you're not focusing on any of then your progress is slower because you're bouncing around from thing to thing and doing *nothing* really well. If you want to grow faster on Etsy, let’s get a handle on that Shiny Object Syndrome this year. In today’s episode I have 6 questions you need to ask yourself when you get a new idea that you want to implement immediately...

103. How to get Etsy to spend your ads budget 21.02.2023

Have some Etsy ads that are working for you? Some of my students hit a plateau and have a hard time getting Etsy to spend their full budgets as they try to scale. Here’s how to get Etsy to spend your money! Then get more Etsy ads help inside The Handmade Creative .

102. How to get rid of Instagram spam comments 14.02.2023

Do you get those Instagram spam comments too? They drive me crazy! Listen to this week’s episode to figure out how to get rid of them. Then follow me on Instagram for more Etsy tips.

101. Should I open a second Etsy shop? 07.02.2023

Should you open a second Etsy shop to sell in a new niche? Let’s answer this FAQ in this week’s episode. Have questions about this topic? Join me in my Facebook group, Etsy Seller Help and Support .

100. Investing in the Six Figure Maker Mastermind 02.02.2023

Applications are officially open for the six-figure maker mastermind. If you want to scale your revenue on Etsy and 2023 this is the place that you go to do that. So let me spend just a few minutes today telling you exactly what this group is going to do for you this year. After you listen to this episode, click here to schedule your application call .

99. Do you need to sell expensive products to make a lot of money on Etsy? 31.01.2023

I get a lot of objections to belief from Etsy sellers who are trying to go full-time on Etsy. Everyone thinks that their product is some special exemption to being able to make a lot of money on Etsy. These reasons are a lot of different things like “my market is too saturated” or “I don’t have enough time.” And I have said this before and I will say it over and over and over again, none of these...

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