Sarah Waggoner
The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to:- Increase your Etsy sales organically- Build product lines that drive consistent traffic- Understand your Etsy stats- Create listings that convert- Grow your shop without ads, social media, or cha
Author
Sarah Waggoner
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
148. How to be disciplined with your handmade business 13.02.2024 7:59
In this episode I’m giving you my top 3 tips for staying disciplined with your to do list for your handmade business. LINKS: Join my email list here to get this week’s email diving further into the episode .
147. How many visits do you need to get a sale? 30.01.2024 8:09
If you’ve ever said something along the lines of “I’m getting a lot of traffic but no sales!” then this episode is a must listen for you as an Etsy seller. Learn how many visits you actually need to make a sale and what to do if you aren’t converting as much as you want to! Questions? Join my Facebook group and let me know!
146. Protecting your Etsy shop from scammers 16.01.2024 5:25
My Facebook group has has a big increase in posts about Etsy scammers in the last few weeks. This week’s episode talks about how to protect your shop from getting hacked.
145. How to recover from your busy season 19.12.2023 8:09
The top 5 ways I rest and recover from burnout after a busy holiday season on Etsy. LINKS: Join me in my free Facebook group here to attend Craft Your Year live! Already a member of the group? Click here to directly RSVP to Day 1 . (You must be a member of the group or this link won’t work. Please click to join the group using the first link before trying to RSVP)
144. AMA: Outsourcing for digital sellers on Etsy 05.12.2023 6:17
Are you a digital product seller on Etsy? Let’s talk about what you can outsource in your business when you’re running out of time! LINKS: Join my Facebook Group Follow me on Instagram
143. AMA: What to do when you're stuck 21.11.2023 6:48
Have you ever felt “stuck” in your Etsy sales? Learn the steps you can take to increase sales on Etsy after hitting a plateau in this week's episode. LINKS: Join the Seller Collective waitlist here . Find me on Instagram or in my Facebook group .
142. Perfect strategy vs real life strategy 14.11.2023 7:09
Is your perfect Etsy strategy holding you back? In this week’s episode, let’s talk about how a Real World Strategy can help you make more progress in your business with less burnout. LINKS: Follow me on Instagram Join the Seller Collective.
141. AMA: Does how often you list on Etsy affect the SEO algorithm? 07.11.2023 4:14
Join me for another Ask Me Anything episode. Today’s question: Does how often you list on Etsy affect the algorithm? LINKS: Sign up for my free masterclass here .
140. My favorite holiday season phrase. 31.10.2023 7:43
My favorite saying this time of year for my Etsy business is “Procrastination on your part doesn’t constitute an emergency on mine.” Learn how I apply that to my business and get 3 tips for not burning out this holiday season on Etsy in this week’s episode. LINKS: Follow me on Instagram.
139. AMA: Can you have more than one product line in a shop? 24.10.2023 8:02
Join me for an Ask Me Anything episode. Question: Do you recommend having only one product line per Etsy shop? Listen to the episode to find out! Follow me on Instagram to submit a question in the future.
138. What makes a quality Etsy listing? 17.10.2023 8:45
What makes a quality listing on Etsy? Let’s walk through the buying process in today’s episode to help you figure out the 4 most important factors. LINKS: Find me on Instagram
137. Etsy Holiday Sale Update 10.10.2023 5:17
Etsy announced their holiday sale dates. Listen to this episode to learn more about the dates and how to decide if Etsy’s recommendations are right for you. LINKS: Seller Collective
136. Fuzzy SEO on Etsy 03.10.2023 5:17
Is your SEO on Etsy kind of fuzzy? Here’s why. LINKS: Join the Seller Collective
135. When should you use paid keyword research tools? 26.09.2023 5:46
Not everyone needs a paid keyword research tool in order to make more sales on Etsy. Should you be using one? This week’s episode will help you decide. LINKS: Join the Seller Collective
134. Should you use misspelled words in your Etsy titles? 19.09.2023 3:37
I hate to admit this to you, but I can not spell. It’s not one of my skills. So you know I’ve misspelled a thing or two in that Etsy search bar. Should you include misspellings in your Etsy listings? Let’s chat about it in this week’s episode of The Handmade Shop podcast. LINKS: Join the Seller Collective here .
133. What I messed up before going full time on Etsy 12.09.2023 4:28
I messed up one really big thing before I went full time on Etsy. Listen to this week’s episode to avoid the same mistakes. LINKS: If you’re making $5,000+ monthly and you’re ready for personalized strategy to grow your business without the drama, click here to apply to work with me 1:1.
132. Don't forget about early holiday shoppers 05.09.2023 6:46
Shoppers are buying earlier and earlier. We see this on Etsy every year and the experts at Google agree. Check out this episode to learn more about what you should be doing to maximize holiday sales. LINKS: Read the full article here . Join the Seller Collective .
131. Unpopular Opinion: Etsy listing variations 29.08.2023 6:01
You might not be happy about this unpopular opinion, but I hope Etsy never gives us more than 2 listing variations. Learn why having too many choices can lower your conversion rate and sales. Then what to do instead. LINKS: Learn how you can work with me here .
130. Email list strategy for holiday sales 22.08.2023 7:30
How can you make email work for your Etsy shop this holiday season? In this week’s episode I have 3 easy steps for you to take to get the most from your email list this holiday season, even if you haven’t started yours yet. LINKS: Get 50% off your first three months of CraftKit . Learn how to start your email list, step by step, in the Seller Collective .
129. When to let your Etsy listings expire 15.08.2023 5:33
Getting rid of listings can be really difficult. I know as sellers we create something we love and it can be hard to know when to get rid of the listing. I get a lot of questions about when to retire listings on Etsy, so in today’s episode I’m sharing my process with you. LINKS: Learn more about how you can work with me here .
128. My best product photography advice 08.08.2023 8:06
Working on your photography for your Etsy listings? Listen to this week’s episode for my best product photography tips. Work with me: Join the Seller Collective to get my Etsy course, group coaching sessions and more. Work with me one on one.
127. What does it take to be a top 1% seller. 01.08.2023 6:50
What does it take to be a top 1% Etsy seller? Listen to this week’s episode to find out. LINKS: The Seller Collective Work with me 1:1
126. Should you expand your business off Etsy? 25.07.2023 7:03
Should your business expand off Etsy. I have two questions you should be asking yourself today about expanding your selling platforms that will help you decide. LINKS: Want more sales? Join the Seller Collective . Ready for a 1:1 deep dive? Grab your 1:1 sessions here .
125. Etsy Payment Reserves 18.07.2023 7:16
Worried about the Etsy seller payment reserves? Let’s chat today about what payment reserves are and what to do about them. LINKS: Read more about Etsy payment reserves here . Join my free Etsy seller Facebook group .
124. Quick Tip: Etsy ads don't fix a bad listing 12.07.2023 2:51
Quick tip this week: Ads amplify. If you’re wasting money trying to fix a bad listing with Etsy ads then this episode is going to save you a lot of money. Links: Watch the free masterclass here .
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