Sarah Waggoner
The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products
If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to:- Increase your Etsy sales organically- Build product lines that drive consistent traffic- Understand your Etsy stats- Create listings that convert- Grow your shop without ads, social media, or cha
Author
Sarah Waggoner
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
173. 3 reasons your Etsy listings get buried 18.11.2024 5:56
If you aren’t getting a lot of traffic to your Etsy listings, I know you’ve spent a ton of time worrying about why they’re getting buried in the algorithm. This episode is going to give you the top 3 reasons why your Etsy listings are hiding out in the back pages of search results. Ready to do something about it? Join me for my free masterclass, Visibility on Etsy, Without Going Viral , by saving...
172. Ditch the Garage Sale mentality 05.11.2024 5:10
Do you have a garage sale shop? Learn more about what to do instead in this week’s episode of The Handmade Shop Podcast. Want help developing your production calendar? Email me at sarah@sarahjwaggoner.com with the word “podcast” in the subject line! Feel free to include your shop link in the email and I’ll give you some personalized tips for your Etsy shop!
171. Last minute Etsy Black Friday strategies 22.10.2024 5:35
We are officially in “last minute” territory when it comes to getting more Black Friday sales on Etsy this year. Listen to this episode to learn what two things should be on your to-do list and one thing that needs to be on your don’t list. Then join me in the Seller Collective here - https://sarahjwaggoner.com/sellercollective/
170. Are Etsy Offsite Ads for you? 08.10.2024 6:05
Are Etsy offsite ads for you? Listen to this episode to lear more about the pros and cons of the Offsite Ads program. Then join me in Etsy Seller Help and Support on Facebook for more information!
169. Don't keep all of your eggs in one basket 01.10.2024 3:54
“Don’t put all of your eggs in one basket.” How many times have you heard that advice?! In this week’s episode, I’m telling you all about what I hate about the typical advice other Etsy sellers are going to give you when it comes to keeping all of your eggs in one basket…and what to do instead. LINKS: Join the Seller Collective here .
168. Confusing the Etsy algorithm 17.09.2024 4:13
Can you confuse the Etsy algorithm? How can you add new product lines without risking the keywords you’re already ranking for? Listen to this episode to learn more! LINKS: Join the Seller Collective here .
167. How to market your Etsy shop without being spammy 10.09.2024 5:31
How do you start an email list for your Etsy shop without spamming your subscribers? Listen to this episode to learn more. LINKS: Join the Seller Collective here .
166. A major Etsy algorithm update 31.08.2024 12:03
Etsy has announced a new search algorithm update. Listen to this episode to learn more about how to prepare your shop. LINKS: Read Etsy’s announcement here . Join my FB group discussion regarding the announcement here . Join me on Threads here . Join the Seller Collective here .
165. 5 ways to improve your Listing Quality Score 27.08.2024 7:53
What is your Listing Quality Score and why does it matter? Listen to the full episode for 5 ways to improve your Etsy Listing Quality Score today. LINKS: Learn how to turn your favorites into sales here.
164. How to get more followers on Etsy 20.08.2024 5:34
Having more followers is always a good thing right?! So how do you get more followers on Etsy. Listen to this episode for what you should and shouldn’t be doing. LINKS: Watch my free masterclass here .
163. Is Etsy Pattern worth it? 13.08.2024 6:32
Is Etsy Pattern worth it for handmade business owners? Learn more about the pros and cons of using Pattern for your business website. LINKS: Check out Pattern here . Sign up for my free masterclass here .
162. Where to get even more digital product ideas that you can sell on Etsy 30.07.2024 3:01
If you want to sell more digital products on Etsy, click here to get your free ticket to the Creation Lab Summit ! I’ll be speaking on how to choose a digital product to sell on Etsy and even be giving out some freebies to help you with keyword research! See you there!
161. How to run an effective sale on Etsy 16.07.2024 7:40
Do you need a sale strategy for your Etsy shop? Listen to this week’s episode to learn more about how to run effective and profitable sales on Etsy. LINKS: Learn more about the Seller Collective in my free masterclass here .
160. A reality check on the latest Etsy updates 12.07.2024 11:09
Etsy announced some new updates this week. Listen to this episode to learn more about the changes that are rolling out. This audio was taken from my Instagram announcement here . If you have questions, please click on that link and drop them in the comments! LINKS: Listen to the CEO’s video update here . Join my Etsy seller Facebook group here to stay up to date on future Etsy updates .
159. Do you need a business email address to sell on Etsy? 09.07.2024 5:55
Do you need a business email to sell on Etsy? Learn more about getting a custom email address and starting an email list for your Etsy business in this week’s episode! LINKS: Learn how to start your email list in the Seller Collective .
158. Best digital downloads to sell on Etsy 25.06.2024 9:18
There are so many different types of digital downloads you can sell on Etsy. Listen to this episode to learn more about how to choose a niche and to grab my top 5 product ideas! LINKS: Get 101 digital product ideas you can sell on Etsy by signing up here ! I’ve even included competition and demand stats to help you start your keyword research!
157. What to do when someone favorites your Etsy listing 18.06.2024 6:48
Getting favorites on Etsy is so fun, right? Until you start to spend all day wondering why these people aren’t just buying already! Listen to this week’s episode to learn what to do when someone favorites one of your Etsy listings. LINKS: Join the Seller Collective here
156. Six Figure Series: Time Management For Full Time Product Business Owners 04.06.2024 8:58
Your time management skills need to be top notch when you’re a full time business owner. Learn more about how to evaluate your time and schedule as a full-time Etsy seller. LINKS: Click here to grab my Time Management Planner for Etsy sellers .
155. Six Figure Series: What you should not outsource as a full-time Etsy seller 21.05.2024 8:14
In our last episode, we looked at outsourcing for full-time Etsy sellers. Today, we're flipping the coin and discussing what you should avoid outsourcing. We’ll chat about outsourcing SEO services, product design, social media ads, PR, and social media management. Upcoming Episode Teaser: Join us next week for the final episode of this six-figure series, where we'll tackle time management...
154. Six Figure Series: What you should be outsourcing as a full time Etsy seller. 07.05.2024 8:01
Outsourcing is an important part of any full-time product business. Listen to this episode for the top 4 things that full-time Etsy sellers should be outsourcing in their businesses. Need help with this process? Click here to apply for private mentoring with me . Spots are limited.
153. How to pick an Etsy niche 23.04.2024 10:41
If you’ve even struggled with picking a niche on Etsy, this episode is for you. Learn the steps to picking a niche on Etsy that sells. LINKS: Join the Seller Collective here to get personalized help with this process for your business .
152. Planning for the Etsy Summer Slump 09.04.2024 8:40
The Etsy Summer Slump is almost here! But it doesn’t have to mean a big drop in sales. Listen to this episode to learn how to create a Summer Slump Sales plan. LINKS: Join me in the Seller Collective to access my Summer Slump Workshop and make your planning even easier!
151. Six Figure Series: Can you ditch social media as a full-time Etsy seller? 26.03.2024 6:33
Can you ditch social media marketing for your Etsy business? It depends on who’s asking! Listen to this week’s episode for my marketing recommendations for Etsy sellers who hate marketing. LINKS: Want to work with me 1:1? Click here to schedule your application call . Not making consistent sales yet? I’d love to help you with your marketing strategy in the Seller Collective. Join here then make pl...
150. Six Figure Series: Scale your revenue on Etsy by doing less 12.03.2024 7:27
Welcome back to the Six Figure Series for Etsy sellers looking to scale their revenue. Today we’re going to talk about scaling your Etsy business by doing less because I know your to-do list is getting way too long right now. Learn how to analyze your shop and prioritize what’s working. LINKS: Need 1:1 help? Schedule your application call for private mentoring here .
149. Six Figure Series: How to get year-round Etsy sales 27.02.2024 7:35
The Six Figure Series is back! If you’re working on scaling your handmade business, make sure you’re subscribed to the podcast because the next few episodes are just for you. Join me for this episode to learn my top 3 tips for getting year-round sales on Etsy. Ready for some 1:1 help to scale your business? Click here to schedule your application call with me . Private mentoring is best for seller...
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