The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

Feeling lost on Etsy? Start here. Starting your Etsy shop can feel like diving into a Pinterest board of pressure. You’re trying to do all the things and you’re staring at other shops thinking, “How the heck am I supposed to catch up?” If that’s you, this episode is your calm in the chaos. Whether you’re brand new or stuck in that “sort of launched but still kind of confused” stage, I’m giving you...

If your Etsy traffic feels like it hit a wall with no views, no clicks, no momentum…this episode is your sign to stop spiraling and start simplifying. Because more often than not the visibility you want isn’t five strategies or ten new products away. It’s just three small tweaks. In today’s episode, I’ll walk you through the three core shifts that can unlock serious search traffic without overhaul...

Overthinking everything about Etsy? Here are 5 things to let go of. If you’ve ever spent a whole afternoon choosing between two fonts, this episode is for you. Because as smart and creative as Etsy sellers are, we can also spiral into major decision fatigue trying to make everything perfect before we hit publish, post, or promote. So today, I’m handing out permission slips. I’m sharing 5 common de...

In a Summer Slump? Try this 3-step reset! If you’re halfway through summer and feeling stuck, this episode is for you. We’re talking about what to do when your plans for updating listings, testing keywords, or prepping for fall have taken a backseat…and now you're staring down July wondering what went wrong. Spoiler: you’re not behind. But you are at a turning point. What you do next will help...

So your views are down, your top listings are slipping in search, and everything that used to work just… isn’t. Don’t panic. You might not have a product problem. You might have a keyword saturation problem. In this episode, we’re diving into what keyword saturation actually means, how to spot it in your stats, and what to do when the competition around your keywords starts crowding you out. If yo...

Thinking About Etsy Ads? Here’s What You Really Need to Know Feeling tempted to click that little “Try Ads” button on your Etsy dashboard? I get it. When sales are slow and summer traffic dips, it’s easy to think, “What if I just paid to get more views?” But Etsy Ads don’t create demand. They only amplify what’s already working. So before you spend money hoping for more sales, let’s walk through w...

How to Keep Showing Up When You’re in Summer Mode Summer schedules can be chaotic…or blissfully slow. Either way, keeping your Etsy shop visible doesn’t have to mean going full speed or launching something new every week. In this episode, we’re talking about how to stay consistent enough to maintain your momentum during the summer, without burning out. You’ll learn how to create a light visibility...

Your Whole Summer Etsy Strategy (in One Afternoon): Summer doesn’t have to be a chaotic mess or a total sales slump. In this episode, we’re building your entire summer Etsy strategy (yes, all of it) in one afternoon. Whether your shop slows down in the summer or you’re just trying to enjoy life outside your business, you need a simple, intentional plan that works with your real life. No big launch...

If you’ve been stuck trying to create the “perfect” product before you launch this episode is for you. Too many Etsy sellers wait for certainty before they list anything. But the truth is, your best-selling product won’t come from guessing. It comes from testing. In this episode, I’ll show you: – Why overthinking your product line stalls your growth – What traffic actually tells you (it’s more tha...

Not feeling motivated lately? You’re not alone and you’re not doing anything wrong. In this episode, I’ll walk you through how to move forward when motivation is low.  You’ll learn: – Why a lack of motivation is completely normal– How to figure out what’s really going on under the surface– How to reset without guilt or pressure– Simple, low-effort ways to reconnect with your Etsy shop Whether you’...

If you’ve been wondering whether it’s time to switch things up in your Etsy shop this episode is for you. Maybe your sales have slowed down. Maybe someone told you your niche is too saturated. Or maybe you’re watching other sellers grow faster and have caught yourself thinking you should start over. Before you make another big change, I want you to pause and ask yourself the right questions. In th...

If your Etsy sales spike before a big holida, then completely disappear, you’re not alone. This “seasonal rollercoaster” is super common…and totally exhausting. In this episode, you’ll learn how to blend evergreen products with seasonal strategy so you can build consistent, year-round traffic without constantly starting from scratch. What we cover: Why seasonal-only shops struggle with long-term v...

Planning your Etsy product line for the year doesn’t have to mean constant hustle. In this episode, I’ll walk you through a simple, three-step strategy to help you grow your shop without the overwhelm. What you’ll learn: How to use last year’s data to decide what to focus on How to align your product launches with real buyer demand Why planning for rest is just as important as planning for sales D...

Think listing more products will finally get your Etsy shop the traffic it deserves? Think again!  Etsy doesn’t just rank listings…it ranks shops. That means if your shop lacks authority in a niche, adding more random listings won’t fix your visibility issues. In today’s episode, I’m breaking down: ✅ Why Etsy isn’t showing your products in search (even if your SEO is “right”) ✅ The real reason m...

Thinking about selling on multiple platforms to grow your business? Before you spend hours setting up Shopify, Amazon Handmade, or a TikTok Shop, listen to this episode! Today, we’re breaking down the multi-platform myth and why trying to sell everywhere often leads to less profit, more stress, and slower growth. You’ll learn:- Why managing too many platforms is hurting your sales- The real power...

In this episode of The Handmade Shop Podcast, we’ll explain why relying only on social media is a risky strategy for your product business. Learn how unpredictable algorithm changes, declining organic reach, and conversion challenges can hurt your sales, and discover actionable tips to optimize your Etsy shop. Takeaways: Stop relying solely on social media and build traffic on Etsy. Optimize your...

There’s a lot of misinformation floating around about how long it takes to know if an Etsy listing will work. Should you see results in a week or two? Should you delete anything that hasn’t sold in 90 days? Let’s set the record straight. In this episode, I’m breaking down:✅ Why Etsy’s algorithm takes time to rank your listings✅ The biggest mistake sellers make when they don’t see sales fast enou...

If you’ve ever told yourself, “I’ll list this product after I retake the photos,” or “I can’t launch yet because I need at least 20 listings ready first,” you might be stuck in perfection mode. And guess what? That’s exactly what’s holding your Etsy shop back. In today’s episode, we’re diving into The ‘Good Enough’ Etsy Shop Strategy: a practical, no-BS approach to getting your products listed, se...

Running an Etsy shop can sometimes feel like you’re putting in the work, but the results aren’t there. If you’re struggling with consistent sales, chances are you fall into one of three categories. In this episode, I’ll share: The most common roadblocks Etsy sellers face. Why focusing your efforts is key to visibility. Actionable tips to grow your shop without burning out. Not sure what’s holding...

If you’ve ever wondered why your listings aren’t getting the traffic they deserve on Etsy, this episode is for you. We’re diving into the most common reasons your shop isn’t showing up in search results. Whether it’s a lack of focus in your product line, keyword mistakes, or an “everywhere-at-once” approach, I’ll guide you through actionable steps to help Etsy’s algorithm notice your shop and boos...

Let’s kick things off by talking about something that doesn’t get nearly enough attention in the Etsy world: sustainability. And no, I’m not talking about eco-friendly packaging or recycled materials (although, props to you if you’re doing those things). I’m talking about building a business that grows without running you into the ground. If 2024 felt like a chaotic blur of trying to keep up with...

Here’s the thing: resolutions sound great in theory. Who doesn’t want a magical list of goals that fixes everything?  But if we’re being honest, most resolutions don’t last past February. In this episode, you can learn more about how to create a strategy for your Etsy shop in 2025 that produces real results. Love the episode? DM me on Instagram and tell me what strategy you’re focusing on for the...

guessing at strategies, or hoping rebranding would fix everything, it’s time for a different approach. In this episode, we’re skipping the fluffy resolutions that don’t stick and diving into what actually works to grow your Etsy shop. We’ll cover: ✅ How to reflect on 2024 without beating yourself up (and why your shop’s data is your best teacher). ✅ Setting SMART goals that are actionable, measu...

Rebranding feels like the ultimate fresh start. A new logo, updated photos, and polished shop colors. But here’s the truth: no amount of aesthetic updates will fix the real issues holding back your Etsy shop. In this episode, we’re diving into why rebranding often feels like the solution but rarely delivers the results you’re looking for. You’ll learn: ✅ Why rebranding is often just a distraction...

Creativity is a gift, right? That’s probably why you started your Etsy shop. But what happens when your endless ideas turn into scattered products, a shop that’s all over the place, and zero visibility? In this episode, I’m breaking down why shiny object syndrome is keeping you stuck and how it’s hurting your sales on Etsy. We’ll talk about: ✅ Why hopping from product to product isn’t the answer....