GTMnow

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...

Author

GTMnow

Category

Technology

Podcast website

gtmnow.com

Latest episode

Jul 9, 2026

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Episodes

127. Lessons Learned in 10 Years of Democratizing Youth Sports w/ Brian Litvack 15.09.2020

Today on the show, we've got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend. He's the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. It's been a difficult thing to do...

Friday Fundamentals: 93. Jeff Winters on the 3 Things You Need to do to get a Dream Meeting 11.09.2020

On this episode of Friday Fundamentals, we chat with Jeff Winters 3 things you need to do to get a Dream Meeting The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gt...

126. How to Book a Meeting with Nearly Anyone in the World with Jeff Winters 08.09.2020

Today on the show, we've got Jeff Winters, the founder and CEO of Sapper Consulting, one of the top 10 people in the world who can get a dream meeting — a meeting with virtually anybody in the world. We also announced a contest on this episode, so give it a or read our blog. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and...

Friday Fundamentals: 92. Mykal White on the 3 Keys to Client and Prospect Success 04.09.2020

On this episode of Friday Fundamentals, we chat with Mykal White on the 3 Keys to Client and Prospect Success The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmno...

125. Driving Outcomes Through Your Authentic Self and Human Language w/ Mykal White 01.09.2020

Today on the show we've got Mykal White, founder, owner, and CEO of a consulting business called NUNDA. We talk about using real human English language and being your whole authentic self in the context of a sales cycle and how that can really drive outcomes for you as it has for Mykal. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executiv...

Friday Fundamentals: 91. Alyssa Merwin on 3 Things to Remember in Every Sales Conversation 28.08.2020

On this episode of Friday Fundamentals, we chat with Alyssa Merwin on 3 Things to Remember in Every Sales Conversation The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Vi...

124. Managing People Through a Crisis w/ Alyssa Merwin 25.08.2020

This week on the Sales Hacker Podcast, we've got Alyssa Merwin, Vice President of Sales Solutions for LinkedIn, North America.  She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. She's also an incredible leader, an incredible manager, and an inspiring person. We're going to learn a lot from her about man...

Friday Fundamentals: 90. Brandon Meyers on Leading with Empathy 21.08.2020

On this episode of Friday Fundamentals, we chat with Brandon Meyers on Leading with Empathy The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more epi...

123. The Journey From a Programmatic Transactional Revenue Model to a Subscription Model w/ Brandon Meyers 18.08.2020

This week on the Sales Hacker podcast, we've got a fantastic episode for you. We've got an interview with Brandon Meyers, the chief revenue officer of ADARA.  Brandon worked his way up from the very bottom to the very top. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months du...

Friday Fundamentals: 89. Wes Ulysse on the 3 Core Attributes of Great Sellers 14.08.2020

On this episode of Friday Fundamentals, we chat with Wes Ulysse on the 3 Core Attributes of Great Sellers The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.co...

122. Tips for Building a Diverse Team w/ Wes Ulysse 11.08.2020

This week on the Sales Hacker podcast, we speak with Wes Ulysse, Head of Sales, North America at Red Points, a SaaS company that's leveraging AI and machine learning to protect brands' online intellectual property. Wes started his professional career as an accountant for the New York City Ballet. After four years, he didn't like being stuck behind a desk, so he moved into SaaS. Wes...

Friday Fundamentals: 88. Matt Rizzetta on Sales Success 07.08.2020

On this episode of Friday Fundamentals, we chat with Matt Rizzetta on Sales Success The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes an...

121. Lessons From Survival Mode: How to Bootstrap Your Business w/ Matt Rizzetta 04.08.2020

This week on the Sales Hacker podcast, we speak with Matt Rizzetta , founder of North 6th Agency, which is a communications and PR firm based in New York City. Matt launched his business from his proverbial garage while his wife was pregnant with their first child. Years later, he's got a thriving business that is not venture capital backed. He's one of the small and medium-sized busines...

Friday Fundamentals: 87. Steven Broudy on Hiring Mistakes 31.07.2020

On this episode of Friday Fundamentals, we chat with Steven Broudy on hiring mistakes The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes...

120. From Special Ops to Revenue Ops: A Conversation About Soldiering and Selling w/ Steven Broudy 28.07.2020

This week on the Sales Hacker podcast, we speak with Steven Broudy , Vice President and Head of Sales at Bevy, which helps companies build virtual communities.  Steven is a long time SaaS sales executive, having worked at MuleSoft before coming to Bevy. He's also an armed forces veteran, and has served the country and has a lot to say about many different things. The GTMnow Podcast The GTMnow...

Friday Fundamentals: 86. Brendan Kamm on Ways Gratitude can Help Drive Business 24.07.2020

On this episode of Friday Fundamentals, we chat with Brendan Kamm on top ways that gratitude can help drive business The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visi...

119. Showing Gratitude & Building Relationships Using Small Gestures w/ Brendan Kamm 21.07.2020

This week on the Sales Hacker podcast, we speak with Brendan Kamm , Co-Founder and CEO at Thnks . Brendan is a digital industry veteran and an executive. His company is a gifting platform that facilitates connections and relationships between salespeople. Brendan’s startup philosophy? Don’t follow your passion. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the...

Friday Fundamentals: 85. Ernest Owusu on Treating your Sales Career like a Professional Athlete 17.07.2020

On this episode of Friday Fundamentals, we chat with Ernest Owusu treating your sales career like a professional athlete The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth....

118. Build Your Team’s Culture to Weather Any Storm w/ Ernest Owusu 14.07.2020

This week on the Sales Hacker podcast, we speak with Ernest Owusu , Senior Director of Sales Development at 6sense . A former professional football player, Ernest transitioned to sales when he realized that process and commitment matter just as much in tech sales as in sports. Now in a leadership role, he promotes the importance of team culture to keep BDRs connected during any crisis. The GTMnow...

Friday Fundamentals: 84. Michael Coscetta on Revenue Leadership 10.07.2020

On this episode of Friday Fundamentals, we chat with Michael Coscetta on revenue leadership The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more epi...

117. The Tools You Need If You Want to Succeed at Scale w/ Michael Coscetta 07.07.2020

Today on the show, we are incredibly excited to have Michael Coscetta .  Michael is a member of Revenue Collective, but perhaps most importantly, he's the chief sales and strategy officer for Compass, that fast-growing real estate behemoth. That's an incredible success story in terms of their ability to work with and attract the best brokers, build a massive brokerage community, and give...

Friday Fundamentals: 83. Andrew Sykes on the Most Important Habit at Work 03.07.2020

On this episode of Friday Fundamentals, we chat with Andrew Sykes on the most important habit at work. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com f...

116. How Do You Form Great Habits at Work? w/ Andrew Sykes 29.06.2020

This week on the Sales Hacker podcast, we're incredibly excited to have Andrew Sykes .  Andrew is a career salesperson, but he's also a lecturer at Northwestern University's Kellogg School of Business. He also runs a company called Habits at Work, and that's really what we're going to be talking about. And Habits at Work is all about how you form great habits. What's...

Friday Fundamentals: 82. Leah Chaney on the Methodology to Adapt to Deliver a Great Customer Experience 26.06.2020

On this episode of Friday Fundamentals, we chat with Leah Chaney on the methodology to adapt to deliver a great customer experience The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping th...

115. The Magic Key to CX Success w/ Leah Chaney 23.06.2020

This week on the Sales Hacker podcast, we speak with Leah Chaney , the Chief Experience Officer for BetterGrowth, a customer support agency she founded. Leah has been a pioneer for customer experience practices for the last two decades, focusing her work on putting customers at the heart of SaaS and service-based technology organizations. When not coaching teams on how to build a service-centric c...

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