GTMnow

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...

Author

GTMnow

Category

Technology

Podcast website

gtmnow.com

Latest episode

Jul 9, 2026

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Episodes

139. Teaching Sales as a Science w/ Luke Rogers 08.12.2020

This week on the show, we've got Luke Rogers, the vice president of sales at Instabase. Luke has a really interesting life story. At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. Through that, he went to university where he studied AI and cybernetics, ultimately leading big teams in EMEA for...

Friday Fundamentals: 105. Jake Sorofman on the 3 Key Differences between Building and Scaling 04.12.2020

On this episode of Friday Fundamentals, we chat with Jake Sorofman on the 3 Key Differences between Building and Scaling  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth....

138. The Journey From Being a Marketer to Serving as CEO w/ Jake Sorofman 01.12.2020

On today's show, Jake Sorofman joins us as our guest. Jake is a career marketer who served as the CMO at Pendo. He also worked at Gartner where he worked as head of research. After a career as a vp of marketing and CMO, Jake now serves as president of MetaCX. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. He talks about the jour...

Friday Fundamentals: 104. Trish Bertuzzi on Successful Customer Engagement 27.11.2020

On this episode of Friday Fundamentals, we chat with Trish Bertuzzi on Successful Customer Engagement The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com fo...

137. Team Selling: A Comeback Story for 2021 w/ Trish Bertuzzi 24.11.2020

On today's show, we're talking to a friend, an insightful author and leader, and an expert on sales, Trish Bertuzzi. She's going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She's also going to talk about 2021 planning, how this year the planning process must...

Friday Fundamentals: 103. Matt Klepac on Driving Sales and Marketing Alignment 20.11.2020

On this episode of Friday Fundamentals, we chat with Matt Klepac driving sales and marketing alignment. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com...

136. From the Opera to the C-Suite: Taking the Leap and Founding a Company w/ Matt Klepac 17.11.2020

On today's show, we've got Matt Klepac, a co-founder and CEO of Vertify, a really interesting company focused on revenue operations. They're pioneering what they say is the revenue operations revolution. Matt started his career as an opera singer in addition to being a CMO and marketer. We talked about how to make transitions. Plus, we discussed risk and the guiding principles of st...

Friday Fundamentals: 102. AJ Bruno on Fixing Broken Comp Plans 13.11.2020

On this episode of Friday Fundamentals, we chat with AJ Bruno on fixing broken comp plans The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episo...

135. Pushing Through the Zone of Discomfort Towards Personal Growth w/ AJ Bruno 10.11.2020

We've got an interview with a friend and a great entrepreneur, AJ Bruno, the CEO and co-founder of a company called QuotaPath. He's a serial entrepreneur who started and sold a company called TrendKite. He's been working on QuotaPath as well. It's a great conversation, and it's really all about going off on your own and pushing yourself into that zone of discomfort where a...

Friday Fundamentals: 101. Ilan Jacobson on the #1 Trait that Drives Successful Sales People 06.11.2020

On this episode of Friday Fundamentals, we chat with Ilan Jacobson on the #1 trait that drives successful sales people The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Vi...

134. What Great Teams and Great Leaders Hold in Common w/ Ilan Jacobson 03.11.2020

Today, we bring you an interview with Ilan Jacobson, one of the leading financial entrepreneurs in Canada. He started FirePower Capital, a company that does M&A advisory work, venture debt investing, private equity investing, and really any kinds of services that growth companies need. Concentrated in Canada, FirePower provides services all over the world. In a wide ranging discussion, we talk...

Friday Fundamentals: 100. Jim Donovan on the 3 Tips for Effective Lead Generation for SDRs 30.10.2020

On this episode of Friday Fundamentals, we chat with Jim Donovan on the 3 Tips for Effective Lead Generation for SDRs The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Vis...

Special Episode: Highlights From Top Women in Sales 29.10.2020

Today on the show, we have a very special episode. October is Women in Sales month. To celebrate, we are highlighting some of the best moments and insights shared on this podcast by female sales leaders who are elevating the entire sales profession. It's got clips and highlights from some of my favorite conversations with the best women sales leaders that have appeared on the Sales Hacker Pod...

133. Unexpected Lessons From a 20-Year Sales Veteran w/ Jim Donovan 27.10.2020

Today on the show, we've got Jim Donovan, the vice president of global sales from PandaDoc. A fantastic guest and really great guy, Jim's a 20-year veteran of the sales industry. He was also in the World Trade Center during 9/11. That was a pivotal moment in his life and when he decided to embark on a career in sales. Now, we get to chat with him. He's down in st. Petersburg, Florid...

Friday Fundamentals: 99. John Mark Shaw on a Tangible 4 Step Process to Change Your Life 23.10.2020

On this episode of Friday Fundamentals, we chat with John Mark Shaw on a tangible 4 step process you can use to change your life. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that...

132. The Internal Game: Coaching Your Way to Success w/ John Mark Shaw 20.10.2020

Today we are interviewing an executive and life coach, somebody who has personally helped change my mindset. Although some of his ideas are unconventional in the way they're articulated, I've seen really meaningful results from them. I'm talking about John Mark Shaw. As I mentioned, he's my personal coach. On the show, we discuss a lot of ideas that I personally use every day a...

Friday Fundamentals: 98. Ryan Walsh on the Top Factors that Drive Outside Sales Compensation 16.10.2020

On this episode of Friday Fundamentals, we chat with Ryan Walsh on the Top Factors that Drive Outside Sales Compensation The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth....

131. Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue w/ Ryan Walsh 13.10.2020

Today on the show we've got Ryan Walsh, founder and CEO of a company called RepVue, a place where you can get objective third-party information. Actually, it's first party, objective information from reps themselves about how much people make at different companies. You can access that data set once you contribute your own information on a blinded basis. Using RepVue, you can figure out...

Friday Fundamentals: 97. Eddie Baez on Growing Revenue and Accelerating Growth on Sales Teams 09.10.2020

On this episode of Friday Fundamentals, we chat with Eddie Baez on growing revenue and accelerating growth on sales teams The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth....

130. Turning Junior-level Talent into Top Sales Professionals w/ Eddie Baez 06.10.2020

Today on the show, we've got Eddie Baez, the co-founder of Career Pipe, a recruiting agency and SDR training program for underrepresented groups and minorities primarily in New York City. Eddie is bringing B2B sales to a group of people that may not be as aware of it. He finds people that aren't aware of what is possible in a sales career, puts them through a six-week training program, a...

Friday Fundamentals: 96. Vishal Sunak on Early Stage Companies Closing Deals 02.10.2020

On this episode of Friday Fundamentals, we chat with Vishal Sunak on Early Stage Companies Closing Deals The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com...

129. Building a Company from Scratch w/ Vishal Sunak 29.09.2020

Today on the show, we've got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. With LinkSquares, you know what terms you've signed and what agreements your company has made. They sell that product to general councils, operations teams, and deal desks. Vishal and I talk about what it's like to start a company from nothing and how his experie...

Friday Fundamentals: 95. Tom Martin on the Job Market Approach 25.09.2020

On this episode of Friday Fundamentals, we chat with Tom Martin on the Job Market Approach The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more epis...

128. Unshackle Your Career with a Mentor w/ Tom Martin 22.09.2020

Today on the show we've got Tom Martin, an incredible leader who started at the bottom in research and development at Hewlett Packard. Today, in addition to having worked at Nuance Communications, Tom is leading a $250 million business as the chief revenue officer at iCIMS. He and I talk about how you can get better at your career. The GTMnow Podcast The GTMnow Podcast is a weekly podcast fea...

Friday Fundamentals: 94. Brian Litvack on How Organizations can use Values to Help Them Grow 18.09.2020

On this episode of Friday Fundamentals, we chat with Brian Litvack on how organizations can use values to help them grow The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth....

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