GTMnow

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...

Author

GTMnow

Category

Technology

Podcast website

gtmnow.com

Latest episode

Jul 9, 2026

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Episodes

Friday Fundamentals 118: Stephanie Cox 12.03.2021

Friday Fundamentals 118: Stephanie Cox The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

151. Leads Don't Matter: Moving From a Sales-led to a Product-growth Orientation w/ Stephanie Cox 09.03.2021

Overview: This week on the show, we welcomed Stephanie Cox , VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to prod...

Friday Fundamentals 117: Michelle Benfer 05.03.2021

Friday Fundamentals 117: Michelle Benfer The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

150. Driving Sales Home: Tips From an Auto Dealership w/ Michelle Benfer 02.03.2021

Overview: This week, we've got Michelle Benfer , VP and head of North American sales for HubSpot. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. Today, Michelle leads a l...

Friday Fundamentals 116: Hunter Madeley 26.02.2021

Friday Fundamentals 116: Hunter Madeley The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

149. What Makes a Great Sales Leader w/ Hunter Madeley 23.02.2021

Overview: This week, we've got a great show for you with Hunter Madeley , the CEO of Vena Solutions. Hunter is a long-time sales executive and sales leader at HubSpot, helping take them from $80 to $600 million. He was at Salesforce when it went from $2 to $4 billion, and he helped grow the Canadian business of ADP from $30 to 300 million. Hunter has had a hand in massive, enterprise-changing...

Friday Fundamentals 115: Kristen Twining 19.02.2021

Friday Fundamentals 115: Kristen Twining The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. 

148. Lessons Field Sales Can Learn From Inside Sales w/ Kristin Twining 16.02.2021

Overview: This week, we've got another great episode for you with Kristin Twining , VP of business development and inside sales for FireMon. She spent most of her career at Hewlett Packard Enterprise where she started off as an individual contributor, then moving into leadership, and ultimately running the inside sales organization at FireMon. We talk about lessons field sales can learn from...

Friday Fundamentals 114: Fred Mather 12.02.2021

On this episode of Friday Fundamentals, we talk to Fred Mather   The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting...

147. Top Advice for Rising Leaders: Have a Plan w/ Fred Mather 09.02.2021

Overview: This week on the show, we are lucky to have Fred Mather , a 35-year veteran of sales and sales management. He's worked across a variety of companies at high growth stages, helping companies grow from zero in revenue to well over $100 million — in both the UK and US. Currently, he is executive vice-chairman of Revenue Collective. What You’ll Learn Fred’s insights on the differences i...

146. Why Following Your Passion Is Bad Advice (and what the good advice is) w/ Callie Moriarty 29.01.2021

This week on the show, we want to put a spotlight on account executives, people like you that are in the trenches making sales. We're talking with Callie Moriarty, an enterprise account executive at Six River Systems, which is software that manages robotics platforms that help pack e-commerce shipments. We discuss how Callie stumbled into sales and why the popular advice to follow your passio...

Friday Fundamentals 113: Callie Moriarty 29.01.2021

On this episode of Friday Fundamentals, we talk with Callie Moriarty.  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other inter...

Friday Fundamentals 112: Jacco Van Der Kooij 22.01.2021

On this episode of Friday Fundamentals, we chat with Jacco Van Der Kooij. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other in...

145. Lessons Learned From Winning by Design w/ Jacco van der Kooij 19.01.2021

This week on the show, we've got Jacco van der Kooij, the founder of Winning By Design and a thought leader in the SaaS and startup spaces. He's also a very funny and entertaining person. I think you're really going to like this episode because Jacco acts a little ... ridiculous, but in an endearing way. He's enthusiastic and passionate. When he explains what he's doing at...

Friday Fundamentals: 111. Mark Levinson on Framework for Driving Productivity 15.01.2021

On this episode of Friday Fundamentals, we chat with Mark Levinson on framework for driving productivity  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.co...

144. How to Drive Productivity: The Key Is Operational Excellence w/ Mark Levinson 12.01.2021

This week on the show, we had a great conversation with Mark Levinson, the global vice president of revenue operations for Bazaarvoice. He's a thoughtful, intelligent person who's served both as an operator and an analyst. So he's given a lot of thought to operational excellence. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to dri...

Friday Fundamentals: 110. Kata Nyitrai on The Modern Way to Cold Call 08.01.2021

On this episode of Friday Fundamentals, we chat with Kata Nyitrai on The Modern Way to Cold Call The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for mor...

143. Getting in Touch: How to Talk to People Who Don't Know You w/ Kata Nyitrai 05.01.2021

This week on the show, we've got Kata Nyitrai, head of global sales development for Miro, a fast-growing company in Europe. She talks about how to get in touch with people, specifically how you can generate meetings. Miro and I discuss the best mechanisms for multi-channel communication and all the different ways people can reach out to other people. We go in detail about reaching out in Euro...

Friday Fundamentals: 109. Mike McNary on the Trick to Driving Employee Happiness 01.01.2021

On this episode of Friday Fundamentals, we chat with Mike McNary on the Trick to Driving Employee Happiness The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow....

142. Restructuring CX Through EX w/ Mike McNary 29.12.2020

This week on the Sales Hacker podcast, we speak with Mike McNary , VP of Acquisition at Mimeo , a company that helps people print and deliver documents. Mike is a 20-year sales veteran, the last 12 of which have been at a Mimeo, where he oversees all of the new business acquisition or new customer onboarding throughout the company for their B2B segment. Mimeo has been on a journey to reform and re...

Friday Fundamentals: 108. Mary Grothe on Sales BQ 25.12.2020

On this episode of Friday Fundamentals, we chat with Mary Grothe on Sales BQ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other...

141. How to Build an Achievable Revenue Plan w/ Mary Grothe 22.12.2020

This week on the Sales Hacker podcast, we speak with Mary Grothe , CEO at House of Revenue . Mary formed House of Revenue , a Denver-based firm of revenue leaders who serve companies nationwide by profitably rebuilding their marketing sales and customer success departments and getting to the root of their revenue problems, rebuilding infrastructure, developing talent, implementing RevOps and holis...

Friday Fundamentals: 107. Zak Hemraj on Advice to Improve Winning More RFPs 18.12.2020

On this episode of Friday Fundamentals, we chat with Zak Hemraj on advice to improve winning more RFPs  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com...

140. Habits of a Bootstrap CEO: Depth Not Breadth w/ Zak Hemraj 15.12.2020

This week on the Sales Hacker podcast, we speak with Zak Hemraj , CEO and co-founder of Loopio , a Toronto-based software company that streamlines the RFP process. Zak co-founded Loopio with his closest friends, Matt York and Jafar Owainati. Today, Loopio serves more than 850 world-leading organizations, is ranked 13th on the 2019 Deloitte Technology Fast 50 List, and was selected as one of Linked...

Friday Fundamentals: 106. Luke Rogers on the 3 Ways to Build Diversity into Hiring Practices 11.12.2020

On this episode of Friday Fundamentals, we chat with Luke Rogers on the 3 Ways to Build Diversity into Hiring Practices.  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth....

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