GTMnow

The GTMnow Podcast

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...

Author

GTMnow

Category

Technology

Podcast website

gtmnow.com

Latest episode

Jul 9, 2026

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Episodes

Friday Fundamentals: 81. With Gleb Tsipursky on Decision Making in a Business Context 19.06.2020

On this episode of Friday Fundamentals, we chat with Gleb Tsipursky on decision making in a business context The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow...

114. Understanding Human Cognitive Bias or Why You Can't Trust Your Impulses w/ Dr. Gleb Tsipursky 16.06.2020

This week on the Sales Hacker podcast, we speak with Dr. Gleb Tsipursky , an internationally recognized thought leader known as the disaster avoidance. Dr. Gleb is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision making strategies. His cutting edge thought leadership has been featured in over 550 articles and 450 int...

Friday Fundamentals: 80. With Barrett Boston on Applying Lessons from Moneyball when Hiring Sales People 12.06.2020

On this episode of Friday Fundamentals, we chat with Barrett Boston on applying lessons from Moneyball when hiring sales people. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that...

113. Secrets to Great Leadership During a Pandemic and Beyond w/ Barrett Boston 09.06.2020

This week on the Sales Hacker podcast, we speak with Barrett Boston , Chief Revenue Officer at TriNet . A $4-billion company, TriNet offers full-service HR solutions across an array of industries. Incredible company. Before his stint at TriNet, Barrett worked as a private equity analyst at Merrill Lynch Capital Partners. The finance world wasn't scratching the itch, though, so he decided that...

Friday Fundamentals: 79. With Matthew Gowen on How to Onboard a New Sales Team Member 05.06.2020

On this episode of Friday Fundamentals, we chat with Matthew Gowen on how to onboard a new sales team member   The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmn...

112. Why Companies Fail Coming to Europe w/ Matthew Gowen 02.06.2020

This week on the Sales Hacker podcast, we speak with Matthew Gowen , the SVP of Sales at Pangea . Matthew is a 20-year veteran of the technology industry, first at Thomson Reuters, where he ended up running their enterprise sales team, then at Veeva, where he ran the EU sales organization and helped that company grow to over 700 million in revenue. Today, he is running the sales organization at a...

Friday Fundamentals: 78. With Peter Wooster on Modifying go to Market Offering 29.05.2020

On this episode of Friday Fundamentals, we chat with Peter Wooster on modifying go to market offering. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com f...

111. Prospecting and Researching in a Brave New World w/Peter Wooster 26.05.2020

This week on the Sales Hacker podcast, we speak with Peter Wooster , a 25-year veteran of technology sales and executive management who is now running his own consulting firm, Wooster Advisors. He was an early employee at Salesforce, he joined in 1999 and really helped scale and build that organization. He was Chief Revenue Officer for Marin Software and now he's running his own consulting fi...

Friday Fundamentals: 77. With Tom Williams on Developing Mutual Action Plans 22.05.2020

On this episode of Friday Fundamentals, we chat with Tom Williams on what the biggest mistakes are when people are developing mutual action plans.   The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsib...

110. Survivors Make Plans: Get Your Mutual Action Plan Into Gear w/ Tom Williams 19.05.2020

This week on the Sales Hacker podcast, we speak with Tom Williams , Cofounder and CEO at DealPoint DealPoint is the first sales platform for customer-centric sales teams. The mutual action plan is a shared agreement between the buyer and the seller on the set of milestones that need to happen in order to achieve success for the buyer. But the ultimate milestone isn’t the contract. It’s the buyer’s...

Friday Fundamentals: 76. With Patrik Svanstrom on Building and Adapting go to Market Sales Motion 15.05.2020

On this episode of Friday Fundamentals, we chat with Patrik Svanstrom on what the keys are to decide, build, and adapt the go to market sales motion. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsi...

109. Why You Should Forget Checkboxes and Ask Better Questions Instead w/ Patrik Svanström 12.05.2020

This week on the Sales Hacker podcast, we speak with Patrik Svanström , vice president of EMEA sales for Datadog . Datadog is one of the hottest SaaS IPOs in recent memory. They are actually helping companies accelerate their cloud migration right now, which is happening across the economy, across the landscape as companies accelerate their transition using this COVID crisis as a means of accelera...

Friday Fundamentals: 75. With Devante Lewis Jackson on the 4 Principles of Great Sales Management 08.05.2020

On this episode of Friday Fundamentals, we chat with Devante Lewis Jackson on the 4 Principles of Great Sales Management. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth....

108. An Honest Conversation Around Race in America w/ Devante Lewis-Jackson 05.05.2020

This week on the Sales Hacker podcast, we speak with Devante Lewis-Jackson , one of the top rising sales leaders helping companies grow in New York City and most recently a sales manager at The Muse .   The Muse helps people navigate their entire career journey and companies recruit top talent from a diverse pool of qualified candidates. Devante is the founder of Revenue Collective of Color, which...

Friday Fundamentals: 74. With Lori Richardson on if the Pandemic is the Right Time to Sell? 01.05.2020

On this episode of Friday Fundamentals, we chat with Lori Richardson on is the pandemic the right time to sell? The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtm...

107. Origin stories and the core principles of sales leadership w/ Lori Richardson 28.04.2020

This week on the Sales Hacker podcast, we speak with Lori Richardson , founder of Score More Sales .   Lori is passionate about pursuing, advocating, and furthering the cause of female sales leadership and helping women advance through their careers. To that end, Lori also founded Women Sales Pros, the first community online dedicated to helping smart, savvy women get into B2B sales positions and...

Friday Fundamentals: 73. With Jim Sharpe on the Key Lessons for Gaining Strategic Clarity 24.04.2020

On this episode of Friday Fundamentals, we chat with Jim Sharpe on the Key Lessons for Gaining Strategic Clarity The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gt...

106. Want to Be CEO? Here's What You Need to Know w/ Jim Sharpe 21.04.2020

This week on the Sales Hacker podcast, we speak with Jim Sharpe , CEO of Aventri . Aventri provides event management technology that helps companies grow their meetings and events. Prior to assuming the role of CEO, Jim served as managing director and general manager of Gerson Lehrman Group's largest and most profitable business unit, their financial services unit where he grew revenues to mo...

Friday Fundamentals: 72. With Jessica Wilkeyson on the Top Ways that You can Streamline Your Tech Stack 17.04.2020

On this episode of Friday Fundamentals, we chat with Jessica Wilkeyson on the Top Ways that You can Streamline Your Tech Stack The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that gr...

105. Factors to Organization Alignment Success w/ Jessica Wilkeyson 14.04.2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She helps growth-oriented B2B, SaaS companies design, implement, and optimize their data strategies, business processes and existing tool stacks to support their customers. Today, Jessica helps companies...

Friday Fundamentals: 71. With Shari Levitin on the 4 Pillars of an Effective Coaching and Training Program 10.04.2020

On this episode of Friday Fundamentals we talk with Shari Levitin on the 4 Pillars of an Effective Coaching and Training Program. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that...

104. Embracing Authenticity to Connect and Drive Revenue w/ Shari Levitin 07.04.2020

This week on the Sales Hacker podcast, we speak with Shari Levitin , CEO of Levitin Group . Shari runs her own sales consulting and training firm called The Levitin Group and is a best-selling author. We talk about how to make sure that your training and coaching is effective, the value of authenticity, and what is (or isn’t) coachable. The GTMnow Podcast The GTMnow Podcast is a weekly podcast fea...

Friday Fundamentals: 70. With Todd Abbott on Why Funnel Reviews are Broken and What you can do to Improve Them 03.04.2020

On this episode of Friday Fundamentals, we chat with Todd Abbott on why funnel reviews are broken and what you can do to improve them. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping...

103. Accurate Data Will Set Your Funnels Reviews on Fire w/ Todd Abbott 31.03.2020

This week on the Sales Hacker podcast, we speak with Todd Abbott , the President and COO of InsightSquared . Todd and I discuss the reasons that we're all running our forecasting and pipeline and funnel reviews in the wrong way because we're reliant on reps inputting manual data. What we really need to do is find systems that automate the input of data so that we can spend our time coach...

Friday Fundamentals: 69. Elissa Fink on Category Development 27.03.2020

On this episode of Friday Fundamentals, we chat with Elissa Fink on category development and creation.  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com...

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