The GTM Kickback w/ Joey Brodsky

Trent Waterhouse has spent 35+ years scaling B2B technology and software businesses as CEO and CMO at private equity-backed companies across Gores Group, Marlin Equity, and Angeles Equity Partners. He's driven EBITDA swings of up to $80M and led successful exits to acquirers including GE, Constellation Software, and Enghouse. In this episode, Trent breaks down the GTM philosophy that has guide...

In this episode of The GTM Kickback, we sit down with Ab Maines to break down what’s actually working in modern go-to-market—and where most teams are getting it wrong. We get into the realities of building and scaling GTM organizations today, from early-stage ambiguity to enterprise complexity, and what it really takes to drive consistent, repeatable revenue. This is a tactical conversation ground...

What actually drives predictable GTM growth in today’s PE-backed SaaS environment? In this episode of The GTM Kickback, Joey sits down with Vanessa Goolsby — GTM & AI Growth Advisor, former PE Operating Partner, and creator of the Push Framework™ — to break down the four critical decisions every CEO must make to build a scalable, high-performing go-to-market engine. This isn’t another tactical...

Today I’m joined by Michael Hewitt — an executive voice coach who works privately with founders, executives, and operators on vocal authority and presence under pressure. Michael is also a former enterprise account executive in cybersecurity, and before that, spent over a decade performing at the highest levels as a professional opera singer and stage actor — commanding rooms of 1,500+ people with...

On this episode of The GTM Kickback!, I sit down with Dominick Delfino—Board Member, Advisor & Investor, and former CRO of Google Cloud Cyber Security. With over 25 years of experience leading sales, systems engineering, and global go-to-market teams at Google, Nutanix, Pure Storage, VMware, and Cisco, Dominick brings a wealth of hard-earned lessons from scaling some of the world’s most influe...

In this episode of The GTM Kickback!, I sit down with Chris Doggett, one of the most accomplished CROs in enterprise software and SaaS. With over 25 years of experience scaling companies from startup to enterprise, Chris has now turned his focus to advising go-to-market teams on how to adopt new tools, processes, and strategies that drive growth and efficiency. We dive deep into the impact of AI o...

In this episode of The GTM Kickback!, Joey sits down with Kyle Sutton, a seasoned revenue marketing leader who has helped scale SaaS companies through two IPOs and a private equity acquisition. From startups to enterprise brands like Talkdesk, IBM, and SolarWinds, Kyle has built and led marketing teams that know how to drive results at every stage of growth. The conversation dives into how modern...

In this episode of The GTM Kickback! , we dive deep into the future of marketing with Lacey Miller, Head of Marketing at Perigon—an AI-powered context engine that’s rewriting the rules of search. We talk about the shift from traditional SEO to a new discipline: AI Visibility Optimization (AIVO) . Lacey shares why long-form, human-led, conversational content is now the key to discoverability in an...

The way technology organizations are going to market, driving commercial success, and winning new customers is changing at a pace faster than we've ever seen before. The most modern of these technology firms, with AI-Vendors at the forefront, must adapt there motions to continue driving growth and scale their firms. This week on The GTM Kickback, I spoke a CEO that may be doing that better tha...

On this episode of The GTM Kickback - I'm joined by the great and powerful Justin Anovick. A product leader with over 25 years of experience in selling, building, and evangelizing some of the greatest software products on the market. We talked through what it means to make a great product, how to both build for the future & build for the now at the same time, and what you need to consider as a...

Jeffrey Gitomer, the King of Sales, has spent the last 3 decades of his life coaching, training, and developing literally millions of sales professionals around the globe. He has over a dozen NYT Best-Selling Books, keynoted & spoke at over 2500 events, published over 600 podcast episodes on his show "Sell or Die," and had quite thoroughly shaped the concept, voice, and the implement...

In this episode of The GTM Kickback, I had the pleasure of sitting down with an esteemed revenue consultant, Roee Hatuv of Winning by Design, to discuss some of the key strategies he's used to help driven growth in dozens of scale up technology firms over his career. Roee is the Head of Revenue Architecture at Winning by Design, a global B2B revenue consulting and training company that enables...

We're back with the latest episode of The GTM Kicback! - #75 with the great and powerful Jonathan Kvarfordt! In this show, we did a double interview also aired on Jordan's podcast, "GTM AI Podcast," found here: https://www.youtube.com/watch?v=e1SV-Bsrigw We dove deep into the impact of and transformation caused by modern AI tools in the space of sales, sales enablement, and my fa...

This week on The GTM Kickback, I had the pleasure of sitting down with the great Keith Abramson - Market Leading GTM Leader, Cyber and GRC Expert, Startup Enthusiast, highly-respected leader, mentor, and partner - Currently the VP of Sales at Cypago. Keith shares his extensive experience and insights into modern SaaS & Cyber sales methodologies, emphasizing the importance of leveraging modern...

With one of my favorite guests to date, this week on The GTM Kickback, I had the pleasure of sitting down with the great Ronald Wyatt, to discuss his career, strategy in building some of the most impressive OEM-led GTM motions in the world, and his tips for success in the space. Ron is a transformational GTM Leader, OEM, Partnerships, and Strategic Alliances Expert, Mentor, Startup Leader, Founder...

This week on The GTM Kickback, Kyle Rogers and I will be sat down, on LinkedIn Live, to chat about the new FTC Ban on Non-Competes across the US, and our thoughts on how this is going to effect the mobility of sales talent and GTM teams across the market. It's going to vastly change the ability of talent to work across competitive markets, technologies, and businesses - and if you're not a...

Thrilled to sit down for another incredible episode of The GTM Kickback, joined by multi-time GTM Leader, Operator, Consultant, and Entrepreneur, Richard Brasser to talk all things AI and it's applications to help teams seller better. Exploring the profound impact of AI on modern go-to-market strategies, Richard delves into its many applications in the space, from enhancing sales forecasting t...

In this episode of The GTM Kickback! I sat down with the great Mark Petruzzi, an exceptionally accomplished consultant, operator, and entrepreneur, known deeply as an industry leader with distinct focuses on sales transformation, growth through data science and AI, channel/reseller program development and execution, and outsourced sales and marketing. We sat down to for a detailed conversation sur...

Journey of Early Stage Startups: From Go-to-Market Strategy to Winning First Customers In this episode of 'Go-to-Market Kickback,' we bring you an insightful conversation with Brent Xu, a principal at Blockchain Founders Fund. Brent shares his wealth of experience in consulting early-stage founders and working with niche startups to devise their go-to-market strategies and win their first...

In another exciting episode of the GTM Kickback, I sits down with Ben Slater, SVP of Marketing at Beamery. In this episode, we dive into Ben's remarkable journey of growing Beamery from zero to a significant amount of revenue, reaching the series D stage. Discover Ben's bleeding-edge methodologies as a marketer and his guiding ideologies that have contributed to the success of Beamery'...

This week on The GTM Kickback! I had the pleasure of sitting down the great Mike Davis – a highly accomplished revenue leader, SaaS Professional, Business Advisory, and Entrepreneur – to discuss some of the his foundational methodologies in GTM strategy, specifically when it comes to early stage businesses.  We discussed how Mike on found consistent success in helping lay the early building blocks...

This week on The GTM Kickback! I had the pleasure of sitting down the Elizabeth Italiano, Co-Founder and Managing Partner at GTM Advisors. We discussed the quickly changing economic climate and it's impact on the technology sector, the trends she's seen in those companies still finding commercial success, changes in messaging, buyer personas, pitches, and other elements of your GTM strateg...

And we're back with another jam packed episode of The GTM Kickback! with what I don't think could be a more relevant topic in the world of GTM 2023, the art of building and growing through community. Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting - helping founders, start-ups, and community builders bring an Evangelist-Led Growth strategy into their businesses. And yeah...

This week I was delighted to sit down with Chris Walker, one of the sharpest and most articulate sales leaders in the game. Chris was kind enough to share his background and the contributing factors that lead to early success in his career, the methodologies that drive his unique and mature leadership style, and the ways in which has been able to not just attract extremely strong talent to his giv...

This week I'm extremely please to have sat down with Kjael Skaalerud, President of Skaling Ventures, to talk about his journey in the world of software - selling, leading, investing, operating, and everything else in between. Through Skaling Ventures, Kjael acquires and operates Micro SaaS firms - helping implement modern GTM Frameworks to accelerate revenue growth and scale. He was king enoug...