The Growth Wizards Podcast

Summary Most revenue organizations are running playbooks that were built for a world that no longer exists. In this episode of the Growth Wizards Podcast, host Geoffrey Lugli sits down with Justin Shriber, CEO and co-founder of Terret, for a sharp conversation about what AI actually changes in GTM—and what it doesn't. Justin's career spans McKinsey, Siebel Systems (the first CRM), Oracle, and Link...

Episode Description Summary Most companies are sitting on customer data that could reshape their product strategy—they just can't read between the lines to find it. In this episode of the Growth Wizards Podcast, host Geoffrey Lugli sits down with Claudia Natasia, co-founder and CEO of Riley, for a sharp conversation about turning messy customer data into revenue intelligence. Claudia started her c...

Summary Handing every employee an LLM license isn't an AI strategy — it's barely scratching the surface. In this episode of the Growth Wizards podcast, host Jeff Lugli sits down with Randhir Vieira, Managing Director at Petra Coaching and a 20+ year product leader with stops at Yahoo, Headspace, Omada Health, and HealthPy. Randhir shares what he's learned coaching digital health leaders through on...

Leading the Merge: CRO Greg Davis on Customer-First GTM, AI Signals, and the .brand Opportunity Summary Selling a complex offering while integrating two companies and riding the AI wave?  Greg Davis, Chief Revenue Officer at Mark Monitor Group, breaks down how to simplify complexity, scale trust, and drive growth. Greg shares how the Mark Monitor–Com Laude merger came together around a “customer-f...

Pricing AI Without the Guesswork: Outcome-Based Models, Credits, and CFO Predictability Summary If pricing AI is breaking your forecast, this episode shows you how to regain control.  Ping Identity’s Product Management Director, Stefan Kontschinsky—formerly of PwC and Okta—breaks down how to price AI in a way CFOs can trust and customers value.  He explains the critical difference between what you...

From Partnerships to Agentic AI: Lumavac’s Robert Macdonald on Scaling Without Sprawl Summary If AI pilots are popping up across your org but nothing sticks, you may be building on cracked foundations, fueling “agent sprawl,” and trying to automate the past. Robert Macdonald, co-founder of Lumavac and former leader at Google, Pinterest, and Fox (plus a stint as Chief Product Officer in EdTech), sh...

Humanizing B2B in the AI Age: Chris Banks on Thought Leadership, Brand Voice, and Event-Led Growth Summary Drowning in AI-generated sameness? Learn how to make your brand feel unmistakably human. Marketing leader Chris Banks—whose career spans hospitality, event tech, and B2B SaaS—shares practical ways to balance AI with authentic voices that convert. He explains why real people must front your co...

Cutting Through Sameness: AI SEO, Cross-Platform Authority, and PLG with Anders Ohl Summary If digital marketing is starting to feel the same everywhere, how do you actually stand out? Anders Ohl, Chief Marketing Officer at ClickPoint Software (a lead management and sales automation platform), shares how he’s reframed SEO and go-to-market around cross-platform authority, great writing, and product...

Systematizing Nonprofit Growth: BGCMA’s SVP on Donor Pipelines, Story-Driven Events, and “Impact Subscriptions” Summary What happens when you bring a modern go-to-market playbook into a mission-driven nonprofit? Shelly-Ann Wilson Anderson, Senior Vice President of Marketing & Communications at Boys & Girls Clubs of Metro Atlanta—and former CMO of Jamaica’s Exim Bank and PR/CSR leader at AT...

From Seats to Usage: AI‑Era SaaS Pricing and Jobs-to-Be-Done Packaging with Roee Hartuv Summary AI is rewriting SaaS economics—and your pricing can no longer assume near-zero marginal costs. Roee Hartuv, Senior Pricing Advisor and Head of GTM Expertise at willingness2pay.com, has helped 150+ SaaS and AI companies redesign pricing and packaging to unlock fast revenue growth. He explains why pricing...

Systems, Not Slides: IBM’s Ray Bahari on AI-Driven Product Marketing and Launches That Learn Summary If your launches still run on “plan, ship, celebrate,” you’re leaving revenue on the table. Ray Bahari, Global Product Marketing Lead at IBM and author of Systems, Not Slides: An AI Blueprint for Product Marketing, lays out how to move from launch theater to launch telemetry—compressing the distanc...

Trust-First GTM: Fractional CMO Mariam Slimane on AI Enablement and Value‑Based Pricing Summary AI is flooding go-to-market with content and tools—but where does it actually move revenue and build trust? Mariam Slimane, Fractional Chief Marketing Officer at CX Fractional Advisors with 15 years in B2B SaaS (DevOps and cybersecurity), shares a pragmatic playbook for applying AI where it counts. She...

Earning B2B Trust in the AI Era: Credible GTM and Customer Expansion with Brightrose’s Kristin Elke Summary In a world flooded with AI-generated content, how do B2B startups earn real trust and stand out? Kristin Elke, Managing Director at Brightrose and a 20+ year B2B tech marketer, breaks down how to balance AI efficiency with credibility. . She shares a practical framework for building market t...

Beyond the Portal: Agentive AI, Human Trust, and 25–40% Revenue from Partnerships Summary Most partners don’t want to log into your portal—and that’s exactly where AI can change the game. Vaughn Mordecai, Chief Revenue Officer at MindMatrix, explains how his team is turning partner enablement into an “AI operating system,” embedding intelligence so tasks like co-branding collateral or assembling s...

AI-Powered GTM: Iris CRO on Guardrails, Stakeholders, and the DEA Playbook Summary AI is transforming go-to-market, but without the right guardrails and operators, it creates more noise than revenue. Paul Quintal, Chief Revenue Officer at Iris, a global identity and cyber protection provider, shares how he builds a compliant, AI-enabled GTM engine while keeping the human edge. With 20+ years leadi...

Orchestrating AI in GTM: Shawn D. Green on Agentic AI, Vertical Focus, and the New RevOps Summary AI is rewriting go-to-market faster than most leaders can absorb—so where do you start? Shawn D. Green, a veteran operator turned GTM advisor to 12+ companies across fintech, supply chain, and AI, lays out a practical path. With 25 years in tech (NetSuite—acquired by Oracle, BlackLine pre-IPO) and a r...

Drowning in AI hype while trying to build real pipeline? This episode cuts through the noise. David Boyle—co-founder and Managing Partner at RevCentric Partners, two-time CRO with exits, and a seven-time world #1 rep—shares what actually moves revenue. A veteran of PTC, BMC, and Zscaler, David helped author and deploy MEDDIC at PTC and now advises early- to mid-stage companies on proven sales exec...

AI That Actually Works for Small Business: Practical AIGC, DIY Hosting, and Prompting Playbooks Summary Want AI to save time and money — not create more complexity? Steve Gonzalez, Senior Technical Program Manager at Washington Digital Media and fractional CMO, lays out practical ways small businesses can adopt AI without getting trapped in endless SaaS subscriptions. Steve blends hands-on tech (h...

From SEO to GEO: CRO Robert Kazmi on AI-Native Marketing and Line of Sight Summary Your buyers aren’t Googling first anymore—they’re asking ChatGPT, Claude, and Grok. In this episode, Robert Kazmi, Chief Revenue Officer at Koombea, an AI-driven mobile and web app development partner, explains how go-to-market teams must evolve from search engine optimization (SEO) to generative engine optimization...

From Creator to Editor: Rehumanizing AI Marketing with Lace Partners’ Chris Howard Summary AI lets marketers move faster than ever—but brand trust is on the line. Chris Howard, Executive Director and Head of Marketing at Lace Partners, shares how his team acts as brand custodians in an AI-first world, rehumanizing content so it reflects who they are—not a generic consultancy. Chris explains why ma...

Rebuilding GTM in the AI Era: Fractional CRO Corey Kleinbauer on ICP Focus, Discovery, and Scaling Beyond Founder-Led Sales Summary If your GTM playbook still looks like 2019—heavy on headcount, light on automation—it’s time for a reset. Fractional CRO and revenue advisor Corey Kleinbauer shares what’s changed in the past three years and how leaders can restart growth by combining ICP discipline,...

AI That Sells (and When It Doesn’t): VALR Advisors’ Mike Brunnick on GTM Fit, Coaching Agents, and RepFit Summary AI is everywhere—but how do you turn it into real revenue without drowning in generic outputs and “productivity theater”? Mike Brunnick, founder and CEO of VALR Advisors and interim CRO at HyperLayer, shares a holistic playbook for diagnosing revenue gaps across the entire go-to-market...

AI to Pipeline: CMO Karen Sung on Channel-First GTM, LinkedIn Iteration, and an Automated SDR Engine Summary Drowning in AI-fueled noise but still expected to grow pipeline on a lean team? Karen Sung, Chief Marketing Officer at Cyber Defense Group, shares the practical playbook she’s using to turn AI into revenue. With 15+ years in B2B enterprise SaaS and deep cybersecurity experience, Karen detai...

Move Faster Together: AI-Ready GTM, Data Discipline, and Offline Wins with Clara De Lima Summary AI is everywhere in sales and marketing—but how do you move faster without losing brand, clarity, or alignment? Clara De Lima, Head of Enterprise Marketing at Function Health, shares a practical playbook for AI-enabled GTM. A zero-to-one B2B marketer, Clara explains how to build shared speed across tea...

Beyond the AI Hype: Mark Kilens on GTM Focus, AI Search, and Clean Data Summary Drowning in AI noise and tool fatigue? This episode reframes growth around people, data, and disciplined go-to-market execution. Mark Kilens—VP of Marketing at EasyLlama, former HubSpot and Drift leader, and founder of TAC/GTMLibrary—explains why starting with tools is the fastest way to waste money. He shares how to t...