The Growth Wizards Podcast

Building Trust at Speed: OpenServe’s Ryan Dennis on Agentic AI, Generative SEO, and “Go‑to‑Me” GTM Summary In an era of AI hype and zero‑click search, how do you build trust, move fast, and ship real outcomes? Ryan Dennis, Head of Marketing at OpenServe—the infrastructure layer for building agentic apps—unpacks a data-first playbook. After legitimizing crypto projects at ICO Alert, turning around...

AI Is Rewriting GTM: Centrical’s CMO on GEO, Pipeline Velocity, and Brand Positioning Summary B2B go-to-market is getting rebuilt in real time—and marketing’s role is surging. Michael Ciancio, Chief Marketing Officer at Centrical (an employee performance and engagement platform), shares benchmark-backed insights on how AI is reshaping the entire revenue engine. He explains why AI’s real value is v...

Hiring AI Teammates: Signals’ CRO on Cloud Employees, Agentic Orgs, and 90-Day ROI Summary AI is everywhere—but where does it actually produce measurable ROI? Gabe Larsen, Chief Revenue Officer at Signals and a veteran GTM leader whose previous startup was acquired by Meta, breaks down how to move from hype to impact with autonomous AI agents. At Signals, Gabe deploys “cloud employees”—job-based,...

Humans Over Hype: Docebo’s CRO on AI, Signal Scoring, and GTM Handoffs Summary If everyone has access to the same AI, where does competitive advantage come from? From your people. Mark Kosoglow, Chief Revenue Officer at Docebo and former Outreach sales leader who helped scale from zero to $250M, breaks down how to operationalize AI without losing the human edge. He shares how his team uses interna...

Measure Twice, Scale Once: Fractional CMO Michael Baer on GTM Foundations and Post‑Sale Growth Summary If your GTM feels busy but not compounding, this episode shows how to fix it. Fractional CMO Michael Baer of TechCXO (22 years helping growth-stage companies) explains why early-stage teams must slow down to speed up—by sharpening positioning, defining ICPs, and mapping the customer journey befor...

From AI Hype to Revenue: Robin’s CMO on Data-First Personalization and Human-in-the-Loop Sales Summary AI has unlocked personalization at unprecedented scale—and flooded GTM with noise. Kari Hanson, Chief Marketing Officer at Robin (workplace operations platform), explains how to cut through. With a career spanning agency, high-growth startups, and IPO journeys, Kari shares where agentic AI belong...

AI‑Native GTM: Billy Collins on Authenticity, Agentic Systems, and Top‑of‑Funnel Growth Summary With AI flooding every inbox, how do go-to-market leaders cut through without losing the human touch? Billy Collins, Partner at Eidra, a consultancy collective blending creativity, engineering, and data—shares how he’s building Eidra's U.S. presence while navigating AI’s promise and pitfalls. A former p...

AI-First GTM in Heavy Industry: Digital Twin Spokesperson, YouTube SEO, and Master Prompts Summary If your buyers aren’t on social, rarely check email, and have zero tolerance for fluff, how do you earn attention and trust? Sarah Calkin-Ward, Director of Marketing at Fero Labs, explains how she scales a one-person marketing team with AI to reach process engineers and metallurgists in safety-critic...

From SEO to GEO: Winning AI Search with Data‑Backed Thought Leadership Summary Is traditional SEO still worth it in the era of AI search? Founder and CEO of Artios, Andreas Voniatis, argues it’s “on life support” and lays out a practical roadmap to pivot from keyword-driven SEO to GEO—Generative Engine Optimization. A qualified accountant turned data scientist, Andreas retrained in machine learnin...

Cutting Through the Noise: AI, Specificity, and Enterprise GTM with Aware’s CRO Brian Krause Summary In a market flooded with messages and smarter buyers, how do you win complex enterprise deals without adding to the noise? Brian Krause, Chief Revenue Officer at Aware, angel investor, and strategic advisor, shares a playbook for precision go-to-market. Aware builds biometric software that helps or...

GTM in the GenAI Era: ActiveFence’s CRO on Safety, Research-Led Outreach, and Precision Prospecting Summary GenAI is surging—and so is the noise. How do you build pipeline, stay credible, and keep customers safe in the process? John O’Donnell, Chief Revenue Officer at ActiveFence, shares how his team protects 3B+ users while helping enterprises deploy AI responsibly. ActiveFence partners with the...

Beyond Leads: Jeanne Hopkins on VoC, Tech Stacks, and Community-Led Growth Summary If your marketing still revolves around net-new leads, you’re leaving growth on the table. Jeanne Hopkins—former VP of Marketing at HubSpot (employee #100) and veteran B2B/B2C leader with roles at LEGO and Symmetricom—explains why the best marketers own the voice of the customer and build systems that align product,...

Winning Pipeline in an AI Era: Scott Leese on Go-to-Network, Creative Prospecting, and Sales Fundamentals Summary Pipeline is harder to build, inboxes are noisy, and AI is changing how buyers buy—so what actually works now? Bestselling author and go-to-market advisor Scott Leese joins Growth Wizards to share a pragmatic playbook for winning deals in 2025. Scott advises seed to Series C companies o...

From QVC to AI-Driven Enrollment: Mickey Baines on Data Hygiene, Frictionless Journeys, and 1:1 Outreach Summary What can a live TV toy demo teach leaders about building high-performing, AI-enabled teams? Mickey Baines, President and Chief Revenue Officer at Kennedy & Company Education Strategies, shares how seven-minute QVC segments shaped his approach to feedback, messaging, and execution in...

Early-stage founders don’t need a $200K marketing hire to build pipeline—they need a system that scales. Justin Ashby, a Utah-based fractional VP of Marketing and former product marketing leader turned founder advisor, breaks down “go-to-market engineering”: stitching affordable tools and workflows to turn website intent into warm conversations. With experience across 12 startups in the past eight...

What does it take to scale a global B2B startup into a unicorn? In this episode of Growth Wizards , host Tanner Green sits down with David Gales , Head of Marketing at Oyster , a global employment platform revolutionizing how companies hire and support talent across borders. David shares how his early focus on customer experience and retention laid the foundation for Oyster’s scalable growth engin...

Episode Summary Why do so many sales teams struggle to scale even with great products and talented people? In this episode of Growth Quiz, host Tanner Green sits down with Jason Cutter , author of Selling with Authentic Persuasion and founder of Cutter Consulting Group, to unpack the hidden bottlenecks in modern revenue teams. With a career spanning mortgage sales, operations leadership, and consu...

Episode Summary In today’s episode of The Growth Wizards Podcast , we dive deep into modern sales strategy with Shawn Karol Sandy , Chief Revenue Officer at Protect Services and founder of The Selling Agency. With decades of experience across print, TV, and consulting, Shawn brings a refreshing perspective on what really moves the needle for sales and revenue teams—especially in mature, non-SaaS m...

Episode Summary What does it really take to build a go-to-market strategy that aligns marketing, sales, and customer success—especially in a complex B2B environment? In this episode of Growth Wizards , host Tanner Green sits down with David Malmborg , VP of Marketing and Sales at Boostability , to unpack how he approaches revenue planning, lead qualification, and operational alignment across depar...