The Growth Hub Podcast

Richard Makara is Growth Marketing Engineer at Smartly.io. In this episode, Richard discusses how growth teams can achieve real-time automated ABM at scale, including: - Why Smartly decided to set up a growth team - How their global, remote growth team operates across 3 continents to achieve 24/5 ops - Richard's approach to tackling ABM - A simple ABM campaign, called Operation Royal Mail, that Sm...

Kristen Bryant works in partnerships, production, and brand marketing at Wistia. In this episode we explore the brand affinity marketing playbook as we cover the following topics: - Why B2B SaaS companies need to get serious about building a strong brand - The 4-steps of the Brand Affinity Marketing Playbook - Why the future of B2B content marketing is episodic, binge-worthy shows like you’d find...

Ryan Bonnici is CMO at G2 and he's been named as one of the World's Most Influential CMOs by Forbes. In this episode Ryan explains how you can 10X your career growth as he outlines the factors behind how he made it to the marketing C-suite before the age of 30. In addition, this episode covers: - How you can map out your career path and set goals & milestones - How to move from an individual contr...

Corey Haines is Head of Growth at Baremetrics and this episode is about the five factors of growth for profitable SaaS businesses. Corey uses first principles thinking and mental models in marketing to break down a profitable SaaS business in to its most foundational elements and reconstruct those pieces to understand what we as marketers should be doing. The five factors Corey has identified are...

Katelyn Bourgoin is a Growth Strategist, Trainer, and 3X founder who was named in Forbes’ list of top female influencers. In this episode Katelyn explains how you can identify your right fit customers, what triggers them to buy, and how you can use that to outsmart your competition. Katelyn also discusses her trigger technique framework, shares real world examples of how marketing teams have lever...

JD Prater is Evangelist at Quora. In this episode, JD takes us behind the scenes of this Silicon Valley startup, which boasts over 300 million monthly visitors, and explains how Quora is monetising its business and developing its marketing strategy. In addition, JD talks about how Quora’s marketing team are competing for a share of digital marketer’s ad spend, their positioning strategy, and some...

Phil Byrne is Onboarding & Activation Lead at Intercom and in this episode we look at how you can turn your new users into long-term paying customers. Phil talks us through the Intercom playbook for onboarding & activation, including: - Why you should build multiple onboarding flows based on user intent - How Intercom productises their “aha moment” and how Phil and the team help users reach it - H...

Anna Shutko is Product Marketing Manager at Supermetrics, a MarTech SaaS company that lets digital marketers bring all their marketing data into one place. Supermetrics is a product-driven company and in this episode we look at the role of product marketing at Supermetrics, how to market your product to different key stakeholder groups, Anna’s framework for launching new products to market, how to...

Bruno Bin joined Smarp as their Head of Marketing just under one year ago and in this episode we hear how Bruno and the Smarp marketing team were able to 10X lead gen and 2.5X pipeline during his first six months. We hear about their strategic shift to focus purely on the enterprise segment and discuss topics from positioning and narrative storytelling, right through to Bruno’s four step framework...

Octave Auger is VP of Marketing and first marketing hire at Paddle, a SaaS platform for software companies to run and grow their business. Paddle has been called “The best kept secret in Europe” and it’s also the fastest growing software company in the UK, and in this episode we get a peek inside their business to figure out what they did and what we can learn from Paddle. We go from marketing str...

Mikko Honkanen is the Co-founder & CEO at Vainu.io - a bootstrapped Finnish SalesTech SaaS company. In this episode Mikko shares his experience of growing Vainu, which has bootstrapped its way to +15M ARR, and Mikko talks about: - Why the founding team decided to bootstrap - How Vainu validated demand and established product market fit - Differentiation and positioning within the crowded martech &...

Dani Hart is the former Head of Growth at GrowthHackers. In this episode Dani gives us a behind the scenes pass to life at GrowthHackers and as she shares her experiences leading their growth team. We discuss: - their growth team’s objectives and goals - the different roles they had - the process and methodology the team used to run their operations - challenges of growing a multi-product business...

David Cancel knows what it takes to grow a successful SaaS company. Why? He's done it five times. After his fourth company, Performable, was acquired by HubSpot in 2011 he became Chief Product Officer. But in late 2014, with just one month to go until their IPO, David left HubSpot to set up Drift with his co-founder Elias Torres. They didn't have an idea. They didn't have a product. But what they...

One of the great things about marketing is that it requires you to be both analytical yet creative, and perhaps there are fewer people who know as much about both sides of this coin as Allen Gannett, CSO at Skyword. Allen is Founder and former CEO of TrackMaven, a SaaS marketing analytics platform, and author of The Creative Curve, a book that breaks down the four laws of creativity. In this episo...

If you've ever looked at Scot Brinker's MarTech 5000, then you know the B2B SaaS market is extremely crowded. The modern buyer has a vast amount of options when it comes to software that will help them be more successful in their work. And that's great for buyers, but less so for sellers. So how can you stand out and differentiate within noisy, crowded, and competitive markets? Well, the answer is...

Brian Halligan and Dharmesh Shah launched HubSpot in 2006 and since then the company has grown to a team of over 2000 people across 8 offices around the world, filed for an IPO in 2014, and achieved revenue of $375M in 2017. HubSpot Co-Founder & CEO Brian Halligan was recently in Helsinki and he stopped by the Advance B2B office for a fireside talk where he shared several lessons from his 12+ year...

There are few people who know the worlds of B2B SaaS and B2B marketing as well as Rand Fishkin. Rand has worked in the field for over 15 years and throughout the course of his career he's founded two SaaS companies, Moz & SparkToro, co-founded inbound.org with HubSpot’s Dharmesh Shah, published his book "Lost & Founder: A Painfully Honest Field Guide to the Startup World", is a renowned keynote sp...

Tanja Törnroos is Brand Manager at Zervant, a Helsinki-based SaaS company where she joined as employee number three over five years ago. A central theme on this podcast is growth and growth should be the true north for every SaaS company and every SaaS marketer. In this episode we look at growth from a personal perspective and explore how you can adopt a growth mindset, including: - Why we need to...

When Gia Laudi joined Unbounce she was the first hire in the marketing team. From the early startup days where she dug into all areas of marketing right through to becoming VP where she led a team of 35 marketers, Gia has seen first hand what it takes to build a high-performing marketing team in B2B SaaS. In this episode Gia shares the story of how the Unbounce marketing team grew, including: - wh...

Marketing Mary. Developer Dave. Consultant Carol... We've all built "buyer personas", but can we truly say that we understand our customers? Claire Suellentrop of userlist.io and Forget The Funnel is super passionate about this topic, so I caught up with her to explore the world of customer research and uncover how marketers can better understand their customers. In this episode we hear about: - w...

Sangram Vajre is Co-founder & Chief Evangelist at Terminus and this episode is all about how marketing teams can start a movement and market like a category leader. When Sangram was on a flight home to Atlanta from Scott Brinker's MarTech conference in San Francisco, the internet wasn't working and he only had a pen and napkin for the journey. He'd been discussing the classic marketing funnel duri...

Blake Bartlett is Partner at OpenView and this episode is all about product-led growth. This is a term that the OpenView team developed and Blake stopped by the podcast to introduce us to the concept, explain what it actually is, and discuss how companies can start developing a product-driven growth culture within their DNA, including: - how cross-functional teams can leverage a product’s inherent...

John Bonini is Director of Marketing at Databox and by the end of this episode you’ll know how to set goals, track KPIs and measure the performance of your marketing. With so much data available to us as marketers, that's often siloed across multiple tools, it’s easy to get overwhelmed with where to start, and in this episode John discusses: - How to simplify everything to focus on tracking the ri...

Nicola Anderson is VP of Marketing at GoCardless and she joined us on The Growth Hub Podcast to explore the topics of innovation, diversity, coaching, and personal development in SaaS. This is one of the rawest interviews we’ve had on The Growth Hub Podcast and this episode all comes back to development on multiple levels, including as a SaaS company, as a marketing team, and as an individual. In...

Ben Cotton is Principal Marketing Manager of Sales Enablement at HubSpot and this episode of The Growth Hub Podcast is all about how marketers can help their sales team to sell more. We hear about some of the things Ben has done at HubSpot including the roll out of an on-demand service for sales reps called Deal Support that’s influenced over $1.5 Million in revenue, the launch of a sales bootcamp...