The Growth Hub Podcast

Zandra Moore is CEO & Co-Founder at Panintelligence and in this episode we’re talking about how small SaaS companies can take on big competitor. Zandra discusses Panintelligence's David Vs Goliath story of how a SaaS underdog from a small city in northern England is competing against legacy BI heavyweights such as Google, Microsoft, and Salesforce. Zandra discusses the process of how they position...

Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product. Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear: - Why she ended up taking such a broad role - The benefits of having marketing lead s...

Derek O’Carroll is CEO of Brightpearl and in this episode we’re talking about their incredible SaaS turnaround story from near failure to +$15M ARR & +40% year-on-year growth. When Derek took over as CEO of Brightpearl, he described the company as a "distressed asset". It was burning cash, had very high churn, and a culture where talented people were rowing in different directions. Fast forward to...

Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program. Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic. In this episode, Rebecca discusses: - The value of guest post...

Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer. Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer? Katheriin shares her experience on what's worked for her, including...

Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz. In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including: - 1. Goals - 2. Product-Market-Model-Channel fit - 3. Defining your customer - 4. Success gaps - 5. Guiding principles - As well as practical examples of building go-to-market strategies Links DemandMaven >> https://dem...

Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand. Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusse...

Eoghan McCabe is Chairman & Co-Founder at Intercom and in this episode we’re talking about leadership lessons from founding & scaling Intercom into a billion dollar company. Eoghan founded Intercom in a Dublin coffee shop with three friends and went from CEO of a four person startup to CEO of an almost 700 person Silicon Valley unicorn. In this episode, we hear about Intercom’s growth story from E...

Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing. Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over...

Ross Simmonds is Founder & CEO at Foundation Marketing and in this episode we’re breaking down the content distribution playbook and exploring how to get good traffic that converts. Ross has been creating and distributing content ever since he started writing about fantasy football in college and he’s been perfecting the craft of content distribution ever since. Today we dig into this topic and Ro...

Steffen Hedebrandt is Chief Revenue Officer at Dreamdata and today we’re talking about how to map the customer journey and attribute revenue. A big challenge all marketers face is connecting marketing activities with revenue. To do that, you need attribution. In this episode we dig into mapping the customer journey and attributing revenue to different touchpoints. We cover how to map the customer...

Marcus Andrews is Product Marketing Group Lead and narrative designer at HubSpot. In this episode we’re talking about how to craft killer product narratives and launch new products to market. Marcus leads a team of Product Marketing Managers responsible for the positioning, launches, adoption, and continued success of HubSpot's largest product line, Marketing Hub. In this episode Marcus talks us t...

Dan Murphy is Director of Marketing at Privy and creator of The Product Launch Masterclass, and today we’re talking about the 7 steps to crush your next product launch. Dan knows all about this as he’s launched over 60 products to market throughout his career to date and we cover his product-launch framework including: 1. Strategy 2. Goals 3. Audience & positioning 4. Launch activities 5. Internal...

Molly Norris Walker is Head of Design & User Research at InfluxData. Today we’re talking about how to smash your growth targets through design experimentation. A big part of Molly’s role is scaling design experimentation for a better UX to support growth, which is something Molly calls Growth Design. Molly not only practices this on a day-to-day basis within the world of B2B SaaS but she is also a...

Wes Bush is Principal at Product-Led Institute and today we’re talking about how to turn your product into a growth engine. Wes is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself" and is also founder of Product-Led Summit, so Wes lives and breathes all things product-led in the world of SaaS. In this episode Wes shares his expertise with us as we cover: - Ho...

Alina Benny is SEO & Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts. Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including...

Tim Soulo is CMO at Ahrefs and in this episode we’re talking about the amazing story of how Ahrefs got to +$50M in ARR with +65% year-on-year growth by ditching expert advice and embracing unconventional wisdom. The Ahrefs story is nothing short of incredible and they seemingly came out of nowhere to take on heavyweights like Moz and SEMrush in the SEO space. In this episode Tim explains how they...

Matt Epstein is CMO at Rippling and today we’re talking about why SaaS marketing is broken and how you can get more creative. Matt is not known for doing things traditionally and in this episode he breaks down a bunch of his creative marketing exploits, including: - How to fish in new ponds - How Rippling slashed 50% of their marketing budget but still got 80% of the demos - Running an outbound pi...

Adam Rogers is a Content Marketer at Shopify and in this episode he talks to us about how SaaS marketing teams can scale up content marketing. Before working at Shopify, Adam was a content marketing team of one at Kayako where he was competing with the likes of Intercom, Zendesk, and Helpscout, and Adam shares his stories and advice of how you can build an efficient and effective content marketing...

Marc McDougall is a CRO Specialist at Clarity First and in this episode he joins us to talk about hidden opportunities for SaaS companies during an economic recession. In 2011, Ben Horowitz wrote his famous article titled Peacetime CEO/Wartime CEO, which outlined how company leaders should change their approach depending on whether they’re enjoying good times of market growth or dealing with tough...

Kevan Lee is VP of Marketing at Buffer and in this episode we’re talking about how to run a successful remote SaaS marketing team. 🚨 Please note this interview was recorded well before the Covid-19 outbreak, but given the situation and that many SaaS companies are moving to fully remote operations, we hope you find this episode helpful 🙏 In this episode, Kevan discusses: - How to do strategic pl...

Guillaume Moubeche is CEO & Founder of Lemlist, Lempod, and Lemtalk. In this episode we’re talking about how SaaS companies can find product-market fit and scale. Guillaume has launched three SaaS companies and grown them to $1M ARR without any funding. In this episode Guillaume shares: - Frameworks his team use to validate product ideas and test product market fit - How Lemlist reduced their high...

OKRs are a management framework to help companies and teams align behind key business objectives. Liz Elfman is a former Googler, instructor at General Assembly, and an expert on OKRs and in this episode she'll explain how you can make OKRs work for you to improve the results of your SaaS marketing team. We cover: - Aligning OKRs between marketing and the rest of your company - A simple way to fra...

Jaleh Rezaei is CEO & Co-Founder at Mutiny. In this episode we explore how to optimize your SaaS website for conversion, growth, and sales. Prior to joining Mutiny, Jaleh spent six years at VMWare in product marketing before joining Gusto to lead their marketing team. She then founded Mutiny, which is YC-backed, which helps you personalize your website and turn it into your number one growth chann...

Sonja Jacob is Content Marketing Lead at AppDynamics. In this episode we explore the world of content marketing in B2B SaaS and redefine what content means in the age of growth, including: - How content marketing has evolved over the last 10+ years in B2B SaaS - How to create a growth-centred content marketing strategy - How to align content with business goals and measure ROI of content - Library...