The Growth Hub Podcast

Patrick Campbell is the CEO and Co-Founder of ProfitWell — and he's also the OG of all things SaaS pricing. From strategy to tactics, Patrick explains how to build a value-based pricing framework, quantify your buyer personas, and ensure you don't leave any money on the table with your SaaS pricing. In addition, this episode digs into: - The benefits and limitations of pricing tactics such as rela...

In this episode of The Growth Hub Podcast we’re joined by two superstars of SaaS, Marie Prokopets & Hiten Shah, co-founders of Draftsend & Product Habits, as we hear their views on how to build, launch and market new products in SaaS, including: - The product strategy for Draftsend - The marketing strategy when launching Draftsend + Hiten's key learnings from earlier ventures - How to leverage Pro...

Krish Subramanian stopped by The Growth Hub Podcast to share the story of Chargebee's journey to 5000 customers. Krish and his founding team set up Chargebee back in 2011 and the Chennai-based company's growth was built upon three key pillars, those being product, marketing and customer support. In this episode Krish opens up on these topics including: - Why Krish decided to set up a subscription...

In this episode of The Growth Hub Podcast we're joined by Liam Boogar to explore the world of brand strategy and its critically important role in the world of B2B SaaS. But what is brand? How do you go about building a brand strategy? And why is it so important? As former Brand Director at Algolia, Liam answers all these questions - and more - whilst advocating that whatever your brand strategy ma...

Guillaume Cabane, aka G, is a well known name within the world of SaaS. He's also well known by his other name, The Mad Scientist, for his original and out of the box experiments in marketing; he doesn't follow the playbook, he rewrites it. Having recently joined Drift as VP of Growth, G shares with us his insights on growth marketing and how he’s planning to build up the growth function at Drift,...

For any SaaS company, the journey to $10M in ARR is anything but easy; just ask Hotjar Founder & CEO, David Darmanin. In this episode, David takes us on an adventure along this rocky road as he shares some of the highs and lows of building Hotjar. Starting from pre-Hotjar times, David talks about his background growing up in Malta and how he went from studying a Doctorate in Law to becoming a seri...

When Ed Shelley joined Berlin-based ChartMogul as the company's first full-time hire, his task was to develop and roll-out their entire content strategy. Two years later Ed and the ChartMogul team have built up a highly engaged SaaS audience through a combination of content including cheat sheets, blog posts, a podcast and their Friday SaaS Roundup newsletter. In this episode Ed shares his insight...

When Lidia Lüttin joined Bynder in 2013 she was the fourth person to join the team. Her focus was marketing Bynder's Digital Asset Management platform to enterprise customers in Germany from the Dutch startup's home base of Amsterdam. Fast-forward four years and Bynder now has a team of 275 people spread across their six global offices, and Lidia is leading the company's rapid growth as CMO... In...

Today we are delving into the world of Product Marketing, and I’m delighted to say we’re joined by Jessica Webb, who is Product Marketing Manager at everyone’s favourite collaboration platform, Trello. Since moving to Trello, Jessica has worked in content marketing and she’s now driving the growth of Trello’s products in a role that connects the dots between their marketing, sales, product and gro...

Slack is the fastest growing software application of all time. We've all seen the incredible hockey-stick growth curve and know that it was the quickest company in history to reach Unicorn status. But what we don't know is, how did it actually happen? To answer that question I caught up with Bill Macaitis, Slack's first marketing hire & CMO, to hear the story of what happened behind the scenes of...

For a lot of SaaS companies, building an audience and acquiring a steady flow of traffic is one of the big challenges when it comes to growth, brand awareness and ultimately new customer acquisition. Karola Karlson, growth marketer at Taxify & Aggregate, faced this challenge when she started at Scoro, a work management SaaS company based in Tallinn, Estonia. Despite being relatively new to the fie...

About one year ago, Dave Gerhardt received a phone call from Drift CEO David Cancel saying they should kill all their lead forms. As Marketing Director, Dave was a little shocked since this was one of the most important conversion points in their entire growth funnel... So to hear how 40,000 businesses signed up to Drift without the use of a single lead form, I caught up with Dave to find out what...

In this episode we're joined by Ed Fry, Growth at Hull.io One of the big challenges facing sales, marketing and growth teams is the abundance of customer data scattered across multiple tools and platforms. Ed Fry of Hull.io knows this all too well so I caught up with him to hear how you can collect all that data to build the ultimate customer profile in order to segment, personalise and automate y...

In this episode we're joined by Steve Rayson, Director at BuzzSumo. When it comes to SaaS growth, a lot of content and discourse focuses on hyper-growth tactics with a (false) promise that they'll magically turn you into a unicorn. But unicorns a rare. They are outliers, so I caught up with Steve Rayson, Director at BuzzSumo, to hear about another path you can take, and it's that of a SaaS Donkey....

In this episode we're joined by Kieran Flanagan, VP of Marketing & Growth at HubSpot. Two of the biggest challenges facing SaaS marketers who operate a freemium model is the acquisition of new users and then converting them into paying customers; but that's exactly what Kieran is responsible for. In addition to this Kieran leads HubSpot's global web strategy team and in this episode Kieran opens u...

In this episode we're joined by Alex Theuma, Co-Founder of Europe's biggest SaaS conference, SaaStock. SaaStock 2017 is a must-attend event for everyone working in SaaS, especially if you're based in Europe, so we caught up with Alex to hear more about his journey and how he developed SaaStock into a central component of Europe's SaaS ecosystem. This year's event is taking place from September 18t...

In this episode we're joined by Madhav Bhandari, Marketing Manager at Hubstaff. Madhav joined Hubstaff at the beginning of 2015 as the company’s first full-time marketing hire and in this episode Madhav reflects on the last 2 years which saw Hubstaff increase their revenue by 658%. He does this by going through his 6 key lessons that helped them achieve this milestone, including: - The importance...

In this episode we're joined by Luke Summerfield of HubSpot, Founder of the Growth-Driven Design movement. Luke discusses the one thing that is at the focal point of all SaaS businesses, the website, and more specifically about Growth-Driven Design (GDD) which is a smarter and more agile way to approach web design and development. In this episode Luke opens up the topic of GDD and discusses how Sa...

In this episode we're joined by Pedro Magriço, Director of Growth at Typeform. Pedro joined the Barcelona-based company in 2013 when they had just 10 employees and the product was in closed beta. Now Typeform employs over 160 people and has achieved double digit ARR in the millions. In this episode Pedro tells us about: - The evolution of Typeform’s growth team and how they operate
 - How typeform...