The Grow Your Private Practice Show

Are you marketing your private practice but feel like something is missing? You’re not alone. Many counsellors struggle to bridge the gap between professional boundaries and showing their authentic selves. In this episode, I sit down with Caz Binstead to explore why authenticity is essential in modern marketing and how you can move away from the outdated ‘ blank slate ’ model. Together, we discuss...

In this episode, I’m exploring whether it’s possible to make a good living as a counsellor (spoiler: YES, it is!) and sharing 8 actionable steps to help you thrive in private practice. Whether you’re just starting out or looking to grow, these tips will give you clarity, focus, and confidence to take your business to the next level. If you’ve ever felt overwhelmed by marketing, struggled with mind...

The festive season is almost on us, and while for many it's full of twinkly lights and Baileys, it can also be a tricky time for many people. That’s why, in this episode, I’m sharing 5 Christmas blog topics you can write to help your readers navigate the challenges the season can bring. From coping with loneliness to managing tricky family dynamics, these blog ideas will not only provide valuable...

In this episode, I'm sharing how storytelling can transform your blog from informative to unforgettable. Learn why stories create connection, build trust, and make your content more relatable. Discover tips on using everyday experiences and examples to make your blog engaging and memorable. Perfect for counsellors looking to connect with readers on a deeper level. Links to follow The training I di...

One of the biggest challenges counsellors face is feeling confident in their work – whether you’re just starting out or have years of experience. And that dreaded imposter syndrome? It can follow you at every stage! So, if you're ready to build genuine confidence, not just in your skills but in the clients you work with, stay tuned. Because today, I’m sharing why choosing to work with clients and...

In this episode, I’m sharing five simple, actionable marketing tips you can use today to give your private practice a boost—without taking up too much of your time. As much as marketing is a long-term commitment, who doesn’t love a quick win now and again? If you’re feeling stuck or just need a little marketing push, these ideas will help you get noticed by more clients. I also offer a service cal...

Do you ever feel like you need to know everything before you can write a blog post? Does self-doubt or imposter syndrome hold you back from hitting "publish"? If so, you're not alone! In this episode, I’m busting the myth that you need to have all the answers to write a successful blog. I'll share why embracing imperfection is actually more beneficial and how it helps you connect with your audienc...

One of the questions I often get asked is - how long should a blog be? And surprisingly, it's not as straightforward as it sounds. So if you think you have to write an epic, all-singing, all-dancing, 2,000-word blog to get noticed, stick around, because today, we’re breaking down why, when it comes to blogs, length isn’t everything;  it’s what you do with it that counts! (Sorry, I'm such a ch...

You’ve put in the hard work to become a counsellor, and it’s only natural that  you want to attract lots the right clients so you can help more people and earn more money . But sometimes, without even realising it, we can unwittingly send the wrong message or make it more difficult for clients to connect with us, which results in us effectively pushing clients away. Not good, right? So, let's...

We’ve all heard it—creating content is a great way to grow your practice, whether it’s blogging, podcasting, or making videos. But what can you really expect from it? What does putting yourself out there actually lead to? In today’s post, I’m diving into a conversation with Sarah Dosanjh , who has experienced first-hand the tangible results of content marketing through both her YouTube channel, wi...

Are you a therapist considering starting a YouTube channel, but unsure where to start?  Well, this is your lucky day because we have successful YouTuber Sarah Dosanjh, AKA ‘ The Binge Eating Therapist ’ to share some of her substantial knowledge and experience. Sarah grew her channel to 45,000+ subscribers by niching down and embracing her authentic voice. In this podcast, we dive into Sarah’...

You’re about to write a blog and an annoying little voice in your head laughs and says ‘ You don’t know enough to write a blog, who do you think you are? ’. Ouch! Or you’re about to post on social media and that voice shows up again and says ‘ why on earth would people take any notice of you, you’ve got nothing interesting to say ’ Yup, that's your imposter syndrome lying to you again Boy it hurts...

In today’s digital age, having a strong online presence is essential for any counsellor looking to grow their practice. But with so much noise and competing advice out there, it’s easy to feel overwhelmed, especially when it comes to marketing. The good news? You don’t need to become a marketing guru to make an impact. One of the most effective and ethical ways to attract clients and establish you...

NEWS: I'm restarting the podcast on 5th Septrember 2024, so be sure to subscribe so you don't miss an episode. I’ve talked a lot about the importance of consistency AND the power of taking breaks when you run a private practice And I’ve also talked about the importance of self care and the need to change, grow and develop.  So today I’m sharing why, after 168 consistent weekly episodes, I’ve...

Post-Christmas, everything feels a bit... off, doesn't it? The excitement of the festive season is behind us, and we're left with cold weather and what feels like an eternity until spring And there's this gnawing anxiety about whether your counselling practice will weather the storm of the cost of living crisis. Fun times, right?  But before we decide to hibernate until spring, I've been toyi...

Do you take advantage of video in your marketing, whether that’s on your website, social media, YouTube or somewhere else? There’s no denying it, video has become increasingly important in marketing. So if you’re thinking of utilising the power for your own practice but don’t know where to start this is for you. _____________________________ If you don't use video on your marketing, could it be th...

When you think of counselling, what comes to mind? Maybe 2 people sitting facing each other talking. But that’s not going to work for everyone. So today I’m going to explore walk and talk counselling with counsellor Eileen Fisher. We’ll take a look at her experience of offering this type of counselling so you can consider whether it’s something you want to offer in your own practice - or even for...

January is traditionally a time reflect on the previous year and make plans for the coming one. So to get things moving, I’m going to talk about the benefits of setting intentions. We’ll look at the difference between an intention and a goal, why an intention might be a better choice for you and how to decide what yours is. I’ll also share some of my own intentions for 2024. Sounds good? Ok, lets...

Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same?  So how can you extend all that goodwill to include yourself? Because you deserve all the good stuff too! So in this episode, we check out how to get some real counsellor self-care this Christmas. We look at The importance of self care for counsellors 5 ways to nurture yourself over Christmas The im...

This episode is the last of a 4 part mini-series where I talk with neurodivergent counsellors, about their experience of running a practice. They may have autism, ADHD, be dyslexic or a combination of these things. Today I have Carly Radford with me, who shares her experience of running a private practice while having autism and ADHD. This includes her diagnosis experience, misconceptions about au...

This is the third of a 4-part mini-series where we explore running a private practice when affected by autism, ADHD, dyslexia or a combination of those things.  This week I am talking with Tracy Clark about running a practice with dyslexia. I’ve known Tracy for some time: she used to be a member of the Grow Your Private Practice membership , and I couldn't be happier to have her as a guest in...

Welcome to this, the second of my 4 part mini-series, Neurodivergent Voices In Therapy. In this series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners.  We explore what it’s like to run a practice when you have autism, ADHD, dyslexia or a combination of those things.  So if you are neurodivergent, or know peo...

Welcome to this, the first of my 4 part mini-series, Neurodivergent Voices in Therapy In this mini-series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners.  We explore what it’s like to run a practice when you are affected by autism, ADHD, dyslexia or a combination of those things.  In the first of this mini-s...

If you are a counsellor or therapist, how long will it take to grow your practice? Answering a question from Neil, we I explore how complex this question is, and share some tips. Links: Podcast episodes mentioned: Ep 154 Counsellor or Clone: Breaking Through the Monotony of Online Directories Ep 156: How to stop comparing yourself with other therapists And some podcasts to help with time managemen...

Ever heard of the term "post and ghost"? If you're scratching your head or even if you're guilty of doing it (we've all been there 😉), my latest podcast episode is a MUST-LISTEN! I sat down with Instagram expert Sally Birks @socialbysally who shed light on the implications of hitting 'post' and then disappearing. We explored: 1️⃣ Why consistent engagement is KEY to growing your private practice....