The Grow Your Private Practice Show

Repurposing your content is supposed to make marketing easier… but does it ever feel like more work? You’re not alone. In this episode, I’m joined by social media manager and Instagram expert Sally Birks , who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive. We talk about how to: Turn one piece of content into several without it sound...

Ever feel like marketing is made for loud, confident people – and definitely not for introverts like you? You’re not alone. And you don’t have to fake it or force it to get found by more clients. In this episode, I’m talking about how blogging can be a calm, confidence-building way to market your private practice, especially if visibility makes you want to hide under a blanket. We’ll explore how b...

Running a business as a counsellor is never simple, but what about when life throws you even more to carry? In this honest conversation, I’m joined by  Laura Robinson , a marketing mentor and copywriter who’s grown a thriving practice while parenting neurodivergent kids, managing chronic health challenges, and tuning out hustle-culture noise. Laura shares her  Suit Yourself First  p...

Feeling unsure about what to write on your FAQ page? This episode of The Grow Your Private Practice Show reveals how to make your FAQ page warm and welcoming, which helps potential counselling clients feel informed, reassured, and ready to book. In this episode, you’ll learn: What to include (and what to leave out) on your FAQ page How to answer common questions with clarity and empathy Mistakes c...

Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset. Key Highlights: How Becca went from playing it safe to fully embracing her true style The surprising ways swearing (yep, you read that right!) can build...

If you’re a counsellor, you probably didn’t train to become a marketer or to feel like you’re in some sort of marketing talent show, trying to prove yourself to everyone. The whole idea of “ attracting clients ” can feel… off. Like you’re tap dancing for attention, competing with other counsellors, and constantly performing. But here’s the good news:  you don’t have to. Today, I’m sharing a s...

We all know journaling can be a powerful tool for reflection and healing but what if the words just won’t come? Or what if journaling feels like another task you’re “ failing ” at? In this episode, I sit down with Creative Arts Counsellor, Julie Kuhn to explore a different way of journaling.. one that uses colour, movement, and playful marks instead of words. We talk about how creative journaling...

When I started this podcast, I wasn’t sure I’d even make it past 12 episodes. Now? We’ve hit 200 . In this special episode, I’m sharing the honest, behind-the-scenes lessons podcasting has taught me about confidence, creativity, and growing a private practice. Whether you’re thinking of starting something new or scared to take the next step.. this one’s for you. Plus , I’m celebrating 200 episodes...

What if what’s holding you back from getting more clients isn’t your website or your pricing but your mindset, boundaries, or fear of visibility? In this special anniversary episode, I’m sharing the 7 biggest lessons I’ve learned from 7 years of helping counsellors grow their private practices. These are the lessons that make marketing feel simpler, more human, and way less overwhelming.. the ones...

Do you keep putting off your marketing tasks even though you really want to grow your private practice? You’re not alone. In this episode, I'll share a simple, low-pressure habit that’s helping therapists break the procrastination cycle and finally take consistent action: the Get It Done Hour . It’s one hour, one task, and no faff – a gentle but powerful way to build momentum without burnout. You’...

Does your inner critic have the mic again, saying things like “You’re not ready,” “You don’t know enough,” or “Who do you think you are?” Yes… me too sometimes. In this episode, we explore how to turn down the volume on THAT voice and start tuning into your inner cheerleader instead. The one who reminds you that you’re already enough, that you’ve done hard things before, and that you can do brave...

Feeling overwhelmed with marketing your private practice? Discover the underlying reasons therapists struggle with marketing and learn actionable strategies to overcome them. Tune in for insights that can help you attract more clients without adding to your workload to find time to market your private practice. Spoiler: it’s often not about time at all. If marketing feels heavy, overwhelming or ju...

Feeling overwhelmed, running on empty, or just craving a bit of headspace? You’ve probably recommended mindfulness to clients, but are you giving yourself that same care? In this episode, I’m joined by counsellor and mindfulness teacher Karen Lafferty for a grounded, practical chat about how mindfulness can support you in both your work and your wellbeing. This isn’t about clearing your mind or li...

Feel like blogging just isn’t working for you or that you’re not cut out for it? In this episode, we’re busting 4 common blogging myths that hold counsellors back. From “ I can’t write ” to “ no one reads blogs anymore ,” I’ll walk you through what’s actually true and how to blog with more confidence, clarity, and connection. Whether you’ve dabbled in blogging or are just getting started, this epi...

Let’s be honest, marketing your counselling practice can feel really uncomfortable. Like you’re standing in the middle of a crowded room, waving your arms, and shouting, “Pick me! Pick me!” And that just feels soooooo wrong. But here’s the thing - you don’t have to “sell yourself” at all. There’s a small but powerful tweak that makes marketing way easier. In this episode, I’ll walk you through: ✨...

If you’ve ever held back from talking about the benefits of counselling because you’re afraid of making promises you can’t guarantee, this one’s for you . It makes sense. You’re an ethical counsellor, and counselling isn’t a quick fix. But the problem is that potential clients need some reassurance before they take that first step. They’re feeling lost, overwhelmed, maybe even hopeless. They want...

Do you find yourself cringing at the thought of calling yourself an expert? You're not alone . Many counsellors struggle with this, often brushing off compliments from clients with, " Oh, but you did all the work! " But avoiding the ' E ' word could be holding you back. It impacts your confidence, makes it harder to attract clients, and ultimately affects your income. So if you’ve been holding bac...

The online world is noisy, and grabbing attention can feel like an uphill battle. But there’s one timeless tool that still works just as well today as it did thousands of years ago - storytelling . In this episode, I’m joined by seasoned storyteller and journalist Jackie Wilson to explore how storytelling can transform your marketing, helping you create deep and lasting connections with your audie...

Do you ever feel like you’re falling behind in private practice? Like no matter what you do, there’s always more you should be doing? Well, you’re not alone. But the good news is, you don’t need to do everything: you just need to focus on doing a little better than yesterday. In this episode, I share a simple but powerful mindset shift for counsellors that will help you let go of overwhelm, take m...

AI tools like ChatGPT are everywhere but how can counsellors use them effectively for blogging without losing their unique voice? In this episode, I break down exactly how I use (and don’t use) ChatGPT in my content creation process. AI is a fantastic tool but it can’t replace you . Your personality, experience, and warmth are what make your blogs connect with potential clients. So let’s talk abou...

One of the greatest perks of running your own counselling business is that you’re the boss, which means you get to call the shots . Whether it’s changing your niche, adjusting your hours, or exploring new ways to work, the possibilities are endless. In this episode, I share how adapting your private practice can reignite your passion, boost your well-being, and open doors to new opportunities. I a...

Ever wondered why your directory listing isn’t bringing in counselling clients or if it’s even worth the investment? With fees increasing and more directories popping up, it’s easy to feel unsure about whether your listing is working for you. In this episode, I’ll share practical tips to help you stand out, attract clients, and make your profile work harder using my 3 C’s test: Connection, Convers...

Imagine building a private practice that feels as unique and authentic as you are - where  you  set the rules, design the schedule, and attract clients who light you up. In this podcast( and blog ), we’re diving into how to create a business that truly works for YOU, so you can start thriving on your own terms. So if you want to build a private practice that works for YOU, let’s go! Link...

Do you fear making mistakes and worry about being judged, criticised, embarrassed or shamed?  Well of course you do, no one wants that! But these fears can make your stomach churn and hold you back because despite your best efforts, mistakes happen.  I’ve had my fair share, like last week when  I accidentally published the unedited podcast episode . Let’s just say it wasn’t my fines...

In this episode, we’re diving into the hidden costs of working with wrong-fit clients and how it impacts your energy, confidence, and practice growth. I’ll share my personal experiences, the red flags to watch for, and actionable tips to attract your ideal clients instead. If you’ve ever felt drained or doubted your skills after a session, this episode will help you identify why and show you how t...