Turf's Up Radio

The Green Dream Landscaping Show

Business EN ↓ 90 episodes

My name is Luke Truetken and welcome to the Green Dream Show. I have spent the past 10+ years learning all the do's and don'ts of the green industry and I am here to share my knowledge with you. We will talk about all the things you need to know to grow your lawn and landscape business. More specifically we will talk in-depth about internet marketing, branding, sales, hiring, and recruiting.

Author

Turf's Up Radio

Category

Business

Podcast website

pod.co

Latest episode

Dec 26, 2025

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Episodes

The Way you Answer the Phone can Make or Break your Business 31.01.2023

Attention all lawn care and landscape business owners! The way you answer the phone can make or break your business. Discover the crucial role phone etiquette plays in your success. From creating a lasting impression to strengthening customer relationships, learn how to make every phone call count. Tune in for actionable tips and expert advice to take your business to new heights. Real-world examp...

How Riley Marvin Built a Multi-Million Dollar commercial Landscape Company at Age 24 24.01.2023

In today's show, we sit down with Riley Marvin, owner of Alpha Landscape. He's built a Multi-Million dollar commercial landscape company over the past few years, and we talk about how he's grown the business and what he would change if he had to start over. I hope you enjoy it. If you like this content, don't forget to like and subscribe! https://instagram.com/alphalandscapesia?igshid=YmMyMTA2M2Y=...

Interview with Landscape Pros. How they Grew to Multi-Millions 18.01.2023

In the interview, we sit down with James Ciamillo with Landscape Pros Management. We talked about how they transitioned from residential to commercial maintenance and the things they are doing today to grow their business and what helped them go from zero to multi-million dollars in just a few years. We also talked about what they would change if they could go back and start over. I hope you enjoy...

Updating Your Lawn and Landscape Website for the 21st Century 03.01.2023

If you're tired of a boring website that doesn't capture the attention of your visitors, this episode is for you. We'll discuss common pitfalls to avoid and offer practical tips for creating a website that is visually appealing and easy to use, turning website traffic into leads!

The Omnichannel Marketing Game-Changer: How to Skyrocket Your Lawn and Landscape Business and Dominate Your Market 27.12.2022

In this episode, we'll be exploring the powerful impact that omnichannel marketing can have on lawn and landscape businesses. You'll learn how to effectively reach and engage with customers across multiple channels and touchpoints and how to create a seamless customer experience. We'll also delve into the latest trends and best practices in omnichannel marketing and provide actionable tips and str...

The Power of Social Media for Lawn and Landscape Companies in 2023 20.12.2022

In this episode, we'll discuss the importance of using social media for your lawn and landscape business. We'll cover seven reasons why social media can be a powerful tool for increasing visibility, building credibility, enhancing customer service, staying up to date with industry trends, generating leads, staying top-of-mind, and measuring success. Finally, we'll provide tips and examples of how...

The Green Dream-The Basics Of SEO and How To Rank Your Website 29.11.2022

Ranks higher on Google! Why is ranking high on search engines so important? Well, today, we're talking all about the basics of SEO. You'll learn what factors influence your ranking and how you can improve your position over the next several months! Landscapeseo.com

The Green Dream-Wayne and David Volz. 22.11.2022

In today's episode of the Green Dream, we talk with Wayne and David Volz. Wayne is the owner of Waynes Lawn Service and is also the host of Profit Time right here on Turfs Up Radio. We talk about how Wayne and David run their company, the importance of company culture, and finding and attracting the right employees into your business. This is a great episode you won't want to miss! Profit Time: ht...

The Green Dream- Interview with Caleb Nguyen 17.11.2022

In today's episode, we interview Caleb Nguyen. CEO and founder of Yellow Hat Mowers. A lawn and landscape company that services Syracuse, New York. He also is the host of The Mowtivated Lawncare Show. I have to say, Caleb is going places in life. Be sure to check out his channel and give him a like and follow. The Mowtivated Lawncare Show on YouTube: https://www.youtube.com/channel/UCu1_sCHVy5UYBv...

Interview with Mike Callahan-Oner of SimpleGrowth 08.11.2022

In today's interview with Mike Callahan, we talk about the key differences between the different stages of growth in the lawn and landscape industry. We also talk about the importance of having the right systems and automation in place to grow and scale your business. This episode has some real gold so enjoy!

Interview with Blake Albertson from B&B Lawn Care. 25.10.2022

In the episode, I cover everything from the 2022 Equip Exposition. Equip is the largest lawn and landscape expo in North America. With over 1,000 vendors and 20,000 people attending, this is the place to be if you're in the green industry.  I had the pleasure of meeting and interviewing Blake Albertson from B&B Lawn Care. Many of you know him from YouTube and other social media accounts.  Yout...

The Green Dream: What To Know When Working With an Agency 18.10.2022

Are you looking to hire a marketing agency?  In this episode, I'll give you the inside scoop on what to look for when hiring a marketing agency - plus, how to find and hire seasonal help for this time of year!

Interview with James Ciamillo: CEO of Landscape Pros Management 14.10.2022

In today's interview with James Ciamillo: CEO of Landscape Pros Management, we discuss the difficulties many are facing after hurricane Ian. We will also talk about the impact the storm has had on the green industry, both in Florida and in neighboring states. Stay tuned for ways you can help. https://landscapeprosfl.com/

The Green Dream: Episode #2 27.09.2022

In this episode, we talk all about tracking ROI on your ad spend.  Ads can be tricky, and you want to make sure you are getting the most out of your ad spend.  Some questions we will answer include how to measure marketing ROI. How often to measure? What is working and what is not?  Also, tune in for a special announcement about next week's show! 

Welcome To The Green Dream Show! 22.09.2022

Welcome to the very first episode of the Green Dream podcast. We have so many cool things in store for you! We will be covering everything from marketing, sales, branding, hiring, recruiting, retention, and so much more!

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