The Green Dream Landscaping Show

Struggling to win bids, getting undercut, or hearing “we’re going with someone cheaper”? This episode breaks down the real reason you’re not closing deals—and it’s not your price. Luke sits down with former landscape contractor turned performance and sales coach Andrew Litsky to unpack: Why emailing estimates kills your close rate How to talk price and budget without scaring prospects off The simp...

In this episode of The Green Dream , I sit down with Adam Linemann from Linemann Lawn Care & Landscaping and The Green Executive to break down what a 41% increase in landscaping sales actually looks like and why the growth isn’t slowing down anytime soon. Adam and I delve into the operational and sales disciplines behind such a jump: consistent marketing throughout every season, refusing to pl...

Struggling to find good people? The problem might not be the labor market—it might be you. In this no-BS conversation, recruiting expert Mike Voories drops truth bombs that will make every landscape company owner squirm (in a good way). If you've ever blamed "the younger generation" or complained that "nobody wants to work anymore," this episode will completely shift your perspective. What You'll...

After the Exit: The Hard Truths No One Tells You (with Steven Cohen) This is Part 3 of our “Selling Your Business” series. Luke sits back down with Steven Cohen (former owner of BCLS) to talk about the side of selling no one prepares you for—the identity shift, the culture shock, and how to take care of your people when the deal closes. We dig into private equity vs. private sales, “cash out” vs....

In Part 1 of our “Selling Your Business” series,  Luke  sits down with Steven Cohen, an industry veteran and former owner of BCLS, to map out what owners should do long before a sale is on the horizon. We cover the only three ways a business ends (succession, sale, or shutdown), why exit planning belongs in your first decade, and how to build a company buyers actually want. In this episode The thr...

Why 80% of Business Sales Fail (And How to Be in the 20%) Thinking about selling your landscape business someday? This episode could save you from making costly mistakes that kill most deals before they even happen. Luke Truetken pulls back the curtain on his experience selling his landscape company and working as a business broker, revealing the harsh realities most business owners never see comi...

3 Strategies to Maintain Spring Momentum Through Summer The spring rush is over. June hits, people go on vacation, the heat cranks up, and suddenly your phone stops ringing like it did in April and May. Sound familiar? Most landscape business owners just accept this summer slowdown as inevitable. They cut their marketing spend, stop following up on leads, and basically coast until fall arrives. Bu...

In this value-packed episode of The Green Dream, host Luke Truetken reveals how landscape businesses can unlock substantial revenue hiding in their existing databases. Are you sitting on a goldmine of past inquiries that never converted? Luke shares the exact reactivation campaign strategies that generated over $18,000 in additional revenue for his landscaping business in just two weeks, without s...

In this candid episode of The Green Dream, host Luke Truken reveals the number one challenge facing service businesses: hiring and retaining top talent. Luke shares the pivotal story from his early days at Luke's Landscaping when his entire crew quit overnight, leaving him with 200 weekly lawns and just one employee. This crisis moment forced him to completely reimagine his approach to leadership,...

In this eye-opening episode of The Green Dream, Luke Truetken tackles the uncomfortable truth about business growth plateaus. If you've ever contemplated starting a new business because your current one feels stuck, this episode is your wake-up call. Luke shares his personal experience of starting and selling landscape companies while building a marketing agency, revealing how the "grass isn't gre...

Did you know that 85% of potential customers won't call back if you miss their first call? In this eye-opening episode of The Green Dream, Luke Truetken reveals why your phone answering system might be the most overlooked profit lever in your landscape business. Listen as Luke breaks down: Why missed calls are literally missed money How to set up a professional phone system that converts callers t...

In this episode of The Green Dream, Luke dives into the critical concept of ROAS (Return on Ad Spend) and why it's a game-changer for lawn and landscape businesses. After sharing updates from his recent speaking engagement at the Spring Fling in Denver, Luke breaks down the simple yet powerful math behind successful marketing campaigns. Learn how to calculate your true marketing ROI, with a real c...

Why Only 2% of Lawn Care Businesses Make It Big (And How You Can Be One of Them) Ever wondered why some lawn care businesses thrive while others struggle to survive? 🌱 In this video, Luke Truetken sits down with Larry Ryan of Ryan Lawn & Tree to uncover the secret strategies behind building a successful landscaping empire. From hiring top talent to mastering leadership, discover actionable in...

Overcoming Sales Challenges for Contractors with Eric Triplet Are your marketing efforts failing to generate actual sales? Do you find yourself blaming your marketing firm when projects stall? In this episode of The Green Dream Show , host Luke welcomes Eric Triplet from the Pond Digger Podcast to explore contractors' common sales hurdles and provide actionable solutions to overcome them. 🔹 Key T...

In this episode, we sit down with Cody from Revhike to dive into the critical importance of phone communication in today’s business landscape. Discover how effectively answering the phone and mastering phone sales can significantly boost your profitability while eliminating the time wasted driving to every property. Cody shares actionable strategies and insights that will help you streamline your...

Join us for a candid conversation with Adam and Sahra Linnemann of The Green Executive as we dive deep into the current state of the green industry. We discuss the challenges landscapers are facing this year, from unpredictable sales cycles and rising costs to the impact of major events on the economy. Adam and Sahra share their insights on: Staying profitable in a fluctuating market: Learn how to...

In landscaping, it's easy to get caught up in pursuing bigger numbers – more revenue, crews, and clients. But are those numbers truly reflective of success? In this episode of The Green Dream, we sit with industry veteran Steven, Owner of BCLS, to explore the often-overlooked aspects of building a thriving landscaping business. Tune in to learn: Why financial literacy is crucial, even for small bu...

In this episode of The Green Dream, Luke Truetken dives into the landscaping industry's current challenges and how to overcome them with effective marketing strategies. With the recent economic slowdown, competition is fiercer than ever. Luke shares five essential marketing strategies to help you achieve your 2025 goals even in this challenging market. Learn how to attract new clients, build brand...

Ready to Light Up Your Holiday Profits? In this episode, we dive deep into the world of Christmas light installation marketing with a special guest, Luke, a seasoned entrepreneur who scaled his service business from humble beginnings to a multi-million dollar operation. Whether you're a newbie or a veteran in the holiday lighting industry, this episode is packed with actionable strategies to attra...

Join us on The Green Dream as we sit down with Quinton, a partner at Q&A Landscaping, to discuss their remarkable journey from humble beginnings mowing lawns to becoming a thriving project-based landscaping company. Quinton shares invaluable insights on their pivotal decision to transition out of lawn care, the marketing strategies that have fueled their growth, and their unique approach to hi...

I recorded this show a few weeks ago but did not upload it. But I think this is a conversation that needs to be had. Where are you right now in making your business recession-proof? In this episode, we discuss the vital things you should look at in today's environment. Youtube: https://www.youtube.com/@landscapeseo Website: https://landscapeseo.com/advertising/

In this episode, we discuss all the stuff nobody wants to talk about when it comes to hiring and firing people. It is based on a real story that just happened to me. https://landscapeseo.com/social-media/

In this episode of The Green Dream for Landscape Contractors, we sit down with Steven Cohen, the owner of BCLS, to explore the benefits of hiring talent from outside the landscape industry. Steven shares his insights on how bringing in fresh perspectives and diverse skill sets can lead to innovation and growth within your business. Whether you're looking to strengthen your team or curious about un...

A lot of things have changed in the last six months. Landscape Titan Trailer: From Rags to Riches: The Salcido Story to 100 Million https://youtu.be/-kgF6-5ap3A Book a call with us! https://landscapeseo.com/

In this episode, we sit down with John Ross a 50-year veteran in the Green industry. He just sold his business and we talked all about how to build a successful business that can be sold. You won't want to miss this. LandscapeSEO.com https://www.facebook.com/profile.php?id=100078173252261 https://www.youtube.com/@landscapeseo https://www.instagram.com/thegreendreamshow/ https://www.tiktok.com/@the...