Turf's Up Radio

The Green Dream Landscaping Show

Business EN ↓ 90 episodes

My name is Luke Truetken and welcome to the Green Dream Show. I have spent the past 10+ years learning all the do's and don'ts of the green industry and I am here to share my knowledge with you. We will talk about all the things you need to know to grow your lawn and landscape business. More specifically we will talk in-depth about internet marketing, branding, sales, hiring, and recruiting.

Author

Turf's Up Radio

Category

Business

Podcast website

pod.co

Latest episode

Dec 26, 2025

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Episodes

Tip of the week #1 27.09.2023

How to gain business overnight. Turn your clients into salespeople for your business.

Interview with Blades of Steel Owner, Doug Brown 26.09.2023

The conversation revolves around Doug, a guest on the "Green Dream" show on Turf's Up Radio. Doug shares his journey in the green industry, starting from mowing lawns as a teenager to fund his hobby of racing RC cars, to working as a mechanic for a municipality, and eventually transitioning to the green industry full-time. He talks about the challenges and experiences of acquiring another lawn car...

How Do You Know if Your Marketing is Really Working? 22.09.2023

In the ever-evolving world of the green industry, effective marketing is the key to standing out and reaching your target audience. But how can you be certain that your marketing efforts are bearing fruit? In today's episode of "The Green Dream," we delve deep into the intricacies of measuring marketing success for lawn and landscape companies. https://www.youtube.com/@landscapeseo2917 https://lan...

Building a Storybrand by Donald Miller- Book Review 05.09.2023

Episode Description: 🌿 Welcome to Episode 27 of The Green Dream Podcast, the go-to resource for lawn care and landscape business owners! 📚 This week, we're diving deep into Donald Miller's transformative book, "Building a Storybrand." If you've ever struggled with marketing your lawn care or landscape business, this episode is a must-listen! 🛠️ We break down the seven key elements of a Storybran...

How to Take Control of Your Online Reputation and Drive More Sales 22.08.2023

In this episode of The Green Dream , we dive into the world of online reputation management and its impact on boosting sales for your business. In today's digital age, a solid online presence can make or break a brand, and we're here to guide you through the essential strategies that align with your mission. Join us as we explore: 🌟 Delivering Outstanding Customer Service: Discover how exceptiona...

Are we in a recession right now? Here is how to survive. 10.08.2023

In this episode of The Green Dream , we delve into a topic that has been on the minds of many lately: the state of the economy and whether we're currently facing a recession. Join me as we explore the many options you have to take your business to the next level right now. Some will most won't.

How to Take Your Customer Service To a New Level with the King of Landscape 03.08.2023

Welcome to another exciting episode of The Green Dream. This episode delves into exceptional customer service and landscaping mastery with a true visionary known far and wide as the "King of Landscape." Whether you're a seasoned landscaper, a budding entrepreneur, or simply someone who values the art of creating stunning outdoor spaces, this episode is your golden ticket to unlocking the secrets o...

Transformer your Business with video Testimonials 26.07.2023

Welcome back to another exciting episode of the Green Dream! 🌿 If you're a landscape company looking to take your marketing efforts to the next level, this one's for you! In this episode, we delve into the incredible power of  video testimonials  and how they can work wonders for your landscaping business. Join us as we unlock the secrets behind leveraging authentic, heartwarming, and persuasive...

How To Win the PPC (Pay-Per-Click) ads. For Lawn and Landscape companies. 11.07.2023

In this episode, we delve into Pay-Per-Click (PPC) advertising and uncover the winning strategies tailored for lawn and landscape companies. Whether you're looking to boost website traffic, generate leads, or increase sales, mastering PPC can significantly impact the success of your business. Join us as we explore the step-by-step process of optimizing your PPC campaigns to maximize your return on...

How to win with Local Service ads For lawn and landscape companies 27.06.2023

Welcome to another exciting episode of 'The Green Dream'! In this week's episode, we're delving into the world of local service ads and uncovering the secrets to winning in the lawn and landscape industry. Join us as we share invaluable insights and strategies tailored for lawn and landscape companies looking to maximize their visibility and reach through local service ads. Luke will provide pract...

Should you buy a Lawn Route? How to Spy on your Competitors ads. 20.06.2023

This episode discusses what to look for when buying a lawn care route. Market Analysis, Financial Considerations, Operational Considerations, Scalability, and Growth Potential are just a few of the points touched on. We also show you exactly how you can spy ethically on your competition to find out what your market looks like with Facebook ads. This is a show you won't want to miss.

Is Your Marketing Recession proof? 13.06.2023

In this episode, we talk about how to dominate your market when everyone else is pulling back. Be the one that dominates your area and become a household name.

Building a Personal Brand in the Landscaping Industry 06.06.2023

In this episode of 'The Green Dream,' we delve into personal branding and its transformative potential in landscaping. We'll begin by defining personal branding and discussing its growing importance in our digitally connected world. You'll learn how to identify your Unique Selling Proposition (USP) and how to use it to distinguish yourself in a crowded market. We'll also share practical tips and s...

Mastering the Art of Consultations for Successful Sales 30.05.2023

In this episode, we delve into the importance of conducting thorough consultations to understand your customer's needs and goals. Learn how to ask the right questions, uncover pain points, and tailor your services to provide exceptional value, leading to increased sales and customer satisfaction. https://linktr.ee/landscapeseo

Unlocking B2B Landscaping Success: Harness the Power of LinkedIn 16.05.2023

In this episode of 'The Green Dream,' we venture into LinkedIn, a powerful platform for B2B networking and securing landscaping contracts. Discover how to set up a professional LinkedIn profile, build your network, and create engaging content that resonates with your audience. We'll also explore LinkedIn's premium features and how they can supercharge your outreach efforts. Plus, learn about the d...

How to Use Email Marketing to Stay Top of Mind with Your Landscaping Clients 09.05.2023

n this episode of "The Green Dream," we dive into the world of email marketing for landscapers. Whether you're looking to stay in touch with current clients or attract new ones, email marketing can be a highly effective way to build relationships and drive conversions. We'll share best practices for crafting compelling subject lines, segmenting your email list, creating engaging content, and inclu...

Putting Customers First: Why Good Customer Service is Essential for Lawn and Landscape Companies 02.05.2023

In this episode, we dive into the importance of customer service for lawn and landscape companies. Good customer service can be a crucial differentiator in this industry, leading to increased customer retention, word-of-mouth referrals, and business growth. We discuss the six critical elements of good customer service: communication, timeliness, quality of work, professionalism, personalization, a...

The Greenest Marketing Methods: A Deep Dive into Email and SMS Marketing for Lawn Care Professionals 15.04.2023

In this episode of "The Green Dream," we're deep diving into email and SMS marketing for lawn care professionals. With so many different marketing channels available, it can be tough to know where to focus your efforts - but email and SMS marketing can be incredibly effective tools for reaching new customers and nurturing existing ones. First, we'll explore the basics of email marketing, including...

Ultimate Video Content Strategy for Your Lawn and Landscape Business - Boost Your Traffic & Gain More Sales for Free! 06.04.2023

Are you looking for more ways to gain traffic and sales for your lawn and landscape business? Look no further! In this episode, I reveal the ultimate video content strategy that will take your business to the next level - and the best part? It's free! Join us as I share insider tips and tricks that will skyrocket your online presence and attract more customers. Don't miss out on this game-changing...

How To Structure Your Lawn and Landscape Website For Success 31.03.2023

In this episode, we dive into the importance of structuring your website for success. A well-structured website improves user experience and helps search engines understand the content and purpose of your site. Luke shares tips on organizing your website's pages and menus, optimizing content for search engines, and creating a user-friendly navigation system. Tune in to learn how to structure your...

First Impressions Can Make or Break your Business 22.03.2023

In today's show, we talk about the importance of making the best first impressions when answering the phone for the first time for potential clients and prospects. I talk about what we've learned from answering clients' phones and how you can grow and scale your business, by just changing this one thing. Follow for more! https://www.tiktok.com/@thegreendreamshow https://landscapeseo.com/

How To Start a Lawn & Landscape Company 15.03.2023

In today's show, I'm interviewed by Gabe, who is in the process of starting a lawn and landscape company right out of college. We talked about all of the things I would do if I were getting back into the industry today. This is a show you won't want to miss.

Marketing For The Fast Approaching Spring Season 28.02.2023

In this episode, we talk about everything you should be doing right now to be marketing your lawn and landscape company for the spring season that is quickly approaching. From print to digital, we cover it all. So don't miss out on a great episode. http://landscapeseo.com/

How Chester John Built His Company Past 1 Million While Still Working His Nine to Five 19.02.2023

In this episode, we sit down with Chester John, Owner of Big Lakes Lawncare LLC. He grew his company past One Million in sales while still working his nine-to-five as a crane operator. This is an episode you won't want to miss. We discuss the importance of delegation, marketing, sales, hiring, recruiting, and more. https://www.facebook.com/biglakeslawncare?mibextid=LQQJ4d https://biglakeslawncare....

From Zero to 5 Million Plus: The Salcido Lawn Story 07.02.2023

In this episode, we sit down with Marvin Salcido. The owner of Salcido Lawns. We talk about how he almost lost everything to starting Salcido Lawns 2.0. We talk about how to balance your business and personal life, branding and how to become a household name, marketing and recruiting, and how to buy other lawn care companies to accelerate your growth. This is an episode you won't want to miss. sal...

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