The Great Marketing Podcast

If you are running Meta ads for your pay-per-lead agency and you are only looking at cost per lead inside Meta Ads Manager, you are missing the most important part of the picture. You need to know which campaigns are generating leads that actually get accepted by your buyers and which ones are converting into real cases or closed deals. In this episode, I walk through the exact step by step setup...

Most pay-per-lead agencies are unknowingly training Meta to send them worse and worse leads over time. The reason is simple. Meta only knows what you tell it. If you are only sending it basic form fill data and not feeding back which leads actually converted, the algorithm optimizes for people who fill out forms, not people who become real cases or real customers. In this episode, I walk through t...

73% of pay-per-lead agencies shut down within 18 months. Most people assume it is because they cannot generate leads. The real reason is almost always a contract problem. In this episode, I break down the five specific clauses that the agencies making seven figures all have in common and that most new agency owners completely overlook. I cover how to structure your return policy so buyers cannot c...

Most pay-per-lead agencies are working with a single buyer per lead, which means they have a fixed price ceiling and no competition driving that price up. There is a completely different model that changes all of that and 90% of agencies have never even heard of it. In this episode, I break down exactly how ping post works, why it is one of the most powerful tools in the lead gen space, and what i...

Most people getting into lead generation think there is only one way to do it. But there are actually three completely different business models and the one you choose will determine how much time you put in, how much risk you take on, and how much money you can actually make. In this episode, I break down the broker model, the partnership model, and the full stack model. I cover what each one loo...

A new PPL agency owner messaged me after spending $2,000 on 10 leads and getting four of them returned as duplicates. That brought his real cost per accepted lead to $333 and wiped out a huge chunk of his profit before he even got started. In this episode, I break down exactly why duplicate leads are one of the most damaging and overlooked problems in a pay-per-lead agency, especially when you are...

One of the biggest things that slows down PPL agency owners is not the marketing, it is the admin work. Chasing payments, manually sending reports, keeping buyers updated on their lead counts. It adds up fast and pulls your focus away from actually growing your agency. In this episode, I walk through the latest updates we just shipped inside Lead Distro AI. This includes a new change log, consolid...

Most people getting into lead gen pick a niche based on what sounds cool or what some guru told them online. But not all verticals are the same. Some will let you scale to 100k a month with relative ease and others will give you nothing but headaches. In this episode, I rank 40 lead gen verticals from best to worst using six specific criteria including market size, lead volume, buyer demand, geogr...

I built something internally that I wasn't planning on sharing, but after showing it to a marketing friend and watching his jaw drop, I figured it was worth pulling back the curtain:In this episode, I walk through Signalflow AI, our internal ad creative engine built specifically for performance marketers. I show you how we use it to pull top performing creatives directly from our ad account, gener...

If you run a pay-per-lead agency and you have no clear picture of your profitability or which campaigns are actually converting, this episode is going to show you exactly what you're missing. I walk through the full Lead Distro AI platform from the financial performance dashboard to the AI media buying advisor, visual campaign flowchart, client portal, Meta CAPI integration, and automated reportin...

I ran a retainer agency for years before I realized what was keeping me stuck. Land a client, pour everything into keeping them happy, lose them, start all over. It's a treadmill — and most agency owners don't even realize they're on it. In this episode, I break down exactly why retainer agencies hit a ceiling they can never break through and why the pay-per-lead model flips the whole thing upside...

From AI-generated pitch decks and YouTube scripts to voice-activated Notion task creation and auto-written SOPs — I'm breaking down exactly how I use Claude Code to automate and supercharge my entire agency. Plus, how it's helping me build and improve Lead Distro AI faster than ever.

Running a pay-per-lead agency isn't just buy ads, sell leads, collect checks. In this episode, Rafael Hernandez breaks down why two agencies can sell the same lead at the same price and have completely different profit margins — and the three pillars that make the difference. He covers media buying efficiency, conversion rate optimization, finding high-volume buyers, and why real-time profitabilit...

Most people think running Facebook ads is the hard part of building a profitable pay per lead business. BUT the real challenge is what happens after the click. If you are generating garbage traffic, your buyers will complain and they will never buy from you again. In this episode, I break down the exact six tools you need to build a profitable paper lead business from scratch. I will show you how...

If you run a Pay Per Lead (PPL) agency, your business likely runs on a "duct-taped" stack of Zapier, GoHighLevel, and Google Sheets. It is expensive, fragile, and worst of all, it hides your true profit margins. In this episode, I break down exactly why I used my background as a Microsoft software engineer to build Flozy, a new AI-powered lead distribution platform designed to replace that entire...

The traditional marketing agency model is completely dead, and the top 1 percent of marketers are quietly building 8 figure empires using a completely different system. In this episode of The Great Marketing Podcast, I sit down with Max to expose why selling monthly retainers is a trap that keeps you broke and stressed. We break down the exact Pay Per Lead framework that blends the equity of ecomm...

If you are a lawyer or agency owner, marketing is a high-stakes poker game. But what if you could see everyone else’s cards? In this episode, Rafael Hernandez reveals the exact "backdoor" access to every single ad your competitors are running right now. Stop guessing with your budget and start reverse-engineering the strategies that are already winning in your market. We dive deep into:- The Meta...

74% of law firm leads are actually junk because they never answer the phone. The reason? Fake numbers. But there is a new Facebook ad setting that stops fake leads from ever reaching your CRM. In this video, I settle the debate between Facebook Lead Forms and Landing Pages for law firms. I explain how to use the SMS OTP verification feature to guarantee you are generating real leads with real phon...

In this episode, I break down the exact framework I use at Great Marketing AI to help law firms dominate their market without burning cash on expensive Google clicks. A single click for a personal injury lawyer can cost over $300 on Google, but chasing cheap leads on Meta often results in a pipeline full of junk. I explain why most firms are stuck in a "False Choice" and introduce you to the Omnip...

Did you know that adding just five specific sentences to your sales page can increase conversion rates by 270%? It sounds like magic, but it is actually just basic human psychology. In this episode, I break down the core principles from Robert Cialdini’s book "Influence" and how to apply them directly to your marketing funnel. Most businesses think social proof just means adding a few 5-star graph...

Most Facebook lead forms are secretly killing your sales, not growing them. In this video, I show you how we tripled lead quality for our clients by going against what almost every marketer does with Facebook and Instagram lead ads. If you are tired of cheap, low intent leads that never pick up the phone, you are going to see exactly how to use Meta’s instant forms the right way: higher intent set...

In this video, I’ll show you how I built an AI-powered GPT that can generate Meta-compliant ad copy in under 30 seconds, transforming your ad strategy and boosting conversions. 70% of Meta ads fail before they even get a click, not because of your offer, but because your ad copy doesn't connect with your audience emotionally. With my custom GPT, you’ll get five powerful emotional ad angles for A/B...

Stop wasting budget on low-quality leads. Did you know that switching your Facebook Ads optimization from "Volume" to "Conversion Leads" can increase your sales and lead quality by up to 44%? 🚀If you are an agency owner or business running Facebook Lead Forms, this is the most technical, in-depth guide you will find on how to set this up correctly using GoHighLevel (GHL) and the Facebook Conversi...

Alex Hormozi just announced his companies hit $250 million in revenue, but the money isn't the interesting part. It’s the specific, tactical shifts he’s making for 2026 that every agency owner needs to hear. Most people missed the "Scale Zero" framework he dropped in his latest update, but it completely changed how I’m running my agency. In this video, I’m breaking down the 5 biggest takeaways fro...

Are you still burning budget A/B testing your Facebook ads? In this episode, Rafael Hernandez sits down with insurance industry veteran Luis to break down his "LEAD Framework"—a 4-step system that generated over 5,000 high-intent leads last year for just $4 each. Luis reveals why he never pays to test creatives, how he uses organic content to "hack" the ad algorithm, and the specific automation st...