The Great Marketing Podcast

In 2025, my agency generated exactly $426,000 in revenue. While that is a 13.9% increase from the previous year, I still fell $74,000 short of my $500k goal. In this unfiltered annual recap, I’m breaking down the specific mistakes I made, the lessons I learned from managing $10M+ in ad spend, and the roadmap I’m using to hit $1 Million in revenue in 2026.If you are an agency owner or entrepreneur,...

Imagine a business model where you don't need a warehouse, you don't need inventory, and you don't even need your own product. 📉📈It’s called Lead Arbitrage (or Pay Per Lead), and it is essentially the digital equivalent of day trading. You buy attention from platforms like Facebook for $10, generate a lead, and sell that lead to a business for $20. You profit the difference. In this video, I bre...

Is your sales team constantly complaining about lead quality? You are not alone—62% of marketers say their biggest struggle is finding high-quality leads. Most business owners make the critical mistake of optimizing for the lowest Cost Per Lead (CPL), but more leads doesn't always equal more sales. In this video, I break down the "Friction Framework" and specific Facebook Lead Form settings you ca...

In this video, I break down why I’m shifting my focus from the traditional service-based agency model to the Pay Per Lead (PPL) agency model. After working with major brands and spending millions on ad spend, I realized that the retainer model often turns agency owners into glorified employees. I’ll compare the two business models side-by-side, covering everything from ad account structure and pix...

We Fixed Her Pixel And Got 2X Better Leads in 7 Days (Most Agencies Miss This)Is your pixel setup costing you high-quality leads? In this video, we reveal how we turned around a fitness coach's account and helped her double the quality of her leads in just 7 days—by fixing her pixel setup. After months of underperforming, her cost per lead was skyrocketing, but a deeper look at her tracking reveal...

Stop Optimizing for Leads—Do This InsteadTired of seeing low-cost leads but an empty calendar? You're not alone. In this video, I reveal why optimizing for leads alone is costing you and how to fix it by optimizing for schedules instead. The secret? Meta's algorithm cares about signals, not cheap leads. If you continue optimizing for lead form submissions, you’re feeding the machine low-quality, u...

3 Proven Psychology Hacks That Make Facebook Ads Convert Like CrazyUnlock the secret to Facebook ad success with these powerful, science-backed psychology principles! For over 50 years, psychologists have studied why people buy, and their findings are directly applicable to creating ads that drive massive conversions. In this video, you'll discover 3 proven tactics—Social Proof, Loss Aversion, and...

If your sales process starts on the call, you’re already behind. In this episode, we reveal the two overlooked pre-call sales assets that determine whether your prospects show up ready to buy—or ready to bail.🔑 You’ll discover: Why your qualifying form is more than just collecting name and email—it’s a silent sales rep that pre-frames authority, urgency, and fit. How to use BANT (Budget, Authorit...

Confused about Meta Advantage+ and whether it’s worth using in your Facebook and Instagram ad campaigns? In this episode, we break down Meta’s powerful AI-driven advertising tool in just 4 minutes. You’ll learn: What Meta Advantage+ actually is and how it works inside Ads Manager The difference between full automation campaigns and single-step AI tools (like Advantage+ Audience, Placements, Creati...

🎙 7 Bold Marketing Predictions for 2025 (That Are Already Coming True) AI is taking over—but not how you think. In this episode of The Great Marketing Podcast, we reveal our top 7 marketing predictions for 2025 that every agency owner, entrepreneur, and content creator needs to hear. From the rise of long-form video to the rebirth of webinars and the explosion of personal brands—we break down how...

Are your ads burning cash and not bringing results? In this episode of the Great Marketing Podcast, we break down the 5 biggest mistakes business owners and coaches make when running paid ads—and exactly how to fix them so you can scale faster and smarter. Whether you're a digital marketer, course creator, or business coach, you’ll discover: Why a weak or generic offer is killing your conversions...

What if one great hire could transform your entire business? In this episode, we break down the exact hiring system our agency uses to scale fast—without sacrificing quality. You’ll learn how to attract A-players, avoid bad hires that can tank your company, and build a team that drives 10x growth. We cover: The biggest hiring mistakes most businesses make Why LinkedIn (with ads!) is our secret wea...

Most business owners are missing out on simple, powerful strategies that could 10x their results — without spending a dollar more on ads. In this episode, we break down four overlooked marketing tactics that are working right now for high-performing brands.💡 Whether you're running a local business, service brand, or coaching program, these tips can help you capture more leads, increase conversion...

What if your next event could unlock your next six figures? In this episode, we sit down with Alec Mountain — the go-to guy for turning local events into thriving businesses. From making $0 in a new city to building a $200K+ business around networking events, Alec has mastered the art of using live, in-person gatherings to create meaningful relationships, build community, and land high-paying clie...

What would you do if all you had was $400 to your name and no real plan? For Jason Diaz, that was the starting point. Today, he’s the founder of a multi-million dollar window tinting business with two locations, a thriving commercial/residential division, and a spotless reputation — all before hitting 30.In this raw and inspiring episode, Jason shares the full behind-the-scenes story of how he: Tu...

What does it take to go from zero to 1M+ followers in just 3 months — without spending a dime on ads? In this episode of The Great Marketing Podcast, we sit down with Justin Ho, aka The Viral Genius, to unpack the exact strategy he used to build viral content, grow multiple personal brands, and land clients like Joe — who scaled from 5K to 1M views in just 6 months.🎯 What you’ll learn: The simple...

🔥 From Technician to Multi-Million Dollar Business Owner 🔥What if the opportunity of a lifetime was right in front of you—but you felt completely unprepared? That’s exactly what happened to Nestor Gutierrez, who started as a technician with no business experience, no capital, and no plans to own a shop. Fast forward, and he not only acquired his own auto repair business but scaled it to over $1...

How do you go from a stable tech job at Microsoft and a notary business to running a multi-million dollar marketing agency? In this episode, we dive deep into our unconventional journey—how we met, scaled a business together, and ultimately built an agency that now manages over $10M in ad spend.🔥 Inside this episode: ✔️ From a software engineer & notary to digital marketing entrepreneurs ✔️ T...