The Graham Cochrane Show

Have you ever considered when your pursuit of “more” will end? Whether it's more money, more freedom, or more opportunities, many entrepreneurs find themselves driven by an insatiable ambition. But if you’re not careful, this relentless pursuit of abundance can ultimately lead to your downfall. You see, the problem with constantly chasing after more is that there will always be something else to g...

Making the wrong decision on important matters can cost you dearly in life. Let’s be honest, most of us don’t have a framework to help us navigate life’s big decisions. But relying on just your head or your heart when the pressure is on can be a recipe for disaster. However, if you apply the wisdom from today’s episode, you’ll learn how to make these decisions without feeling lost or anxious. In t...

One of the biggest myths about entrepreneurs is that we’re all the same. It’s assumed that we all have the same skill set, focus, and even the same motivations. But the problem with this mentality is that it can lead you down the path of copying others to be successful. Doing this can easily end in disaster. Because not knowing what kind of entrepreneur you are robs you of one of the biggest contr...

Creating an online course is one of the most powerful things you could do for your business to create passive scalable income. You do the work once, you build an audience and a lead generation machine and then that course can sell automatically to your students day in and day out, which is amazing. It's what set me free financially years ago and I love it. Except for the fact that most courses out...

What business can I start this year? How do I come up with my business idea? Is it possible for me to start a business this year? These are the questions I get all the time and here's the good news. There's never been a better time to create, launch and start a business. It's only getting easier. The tools are getting more accessible. Everything's becoming more democratized because of the internet...

If you plan on being an entrepreneur for the long haul, you're going to have to pivot at some point in some way. Pivoting doesn't have to be something to be feared. A lot of times there's an identity crisis and maybe you’re thinking, well I was known for this one thing or I had success in this one thing - how could I completely pivot or even evolve slightly into this other thing? There are so many...

Are you in your business for the right reasons? Do you have overarching principles that guide your every decision and every task you embark on in your business? If not, it's okay. I didn't have those when I started, but it's very easy to be overwhelmed and quickly say yes to everything in your business and then find out that you've built a business unintentionally, that's devouring and stealing ev...

Today, I want to make a confession, actually a few confessions. I want to do another episode taking you behind the scenes into my journey as a business owner and share a little bit of the realities of my accomplishments in business. If you're not as successful as you want to be be yet, don't worry, you will be. But the problem is once you reach new levels of success, you're going to come up agains...

Building a business is actually a lot of fun when you're starting out and you're just doing all the things that you like. But as you continue to grow, there comes a time when you realize there are things in your business that you don't like to do, or don’t need to do yourself in order to take your business to the next level. And yes, we're coming to the dreaded H word: hiring or help. Both ar...

So at the end of last year, I did something kind of crazy. I killed off a high ticket mastermind product that was printing $180,000 a year in recurring revenue. It was one of my most favorite products. It was giving my students incredible results and I was having fun and obviously making great money doing it - and yet I killed it. In today's episode I'm going to walk you through why I killed...

Your website is your business store front. It says a lot more about you and your brand than you can say for yourself. So therefore it's critical that we get our website right, not perfect, but we get it right. So to help us out today, I brought on the show my good friend Jen Olmstead, who is a brilliant marketer and website designer. Jenn is the lead designer and co-founder of Tonic Site Shop, whe...

I'm a huge believer of not just building a business that you're proud of, that makes a lot of money and allows you to do the work you believe in, but also a business that allows you to own your time so that you are able to do the things you actually like and also have time to make an impact outside of your business with your family, in your community and doing things that give you life and energy....

I'm hearing about a lot of uncertainty in the world. It's 2023. Either we are in a recession in the US or we will be one soon. People are tightening up their spending. You’ve seen all the headlines. There’s a lot of uncertainty coming from the public and the government as well. And so as business owners, the question we ask is how do we succeed and thrive in this context? Every year is different....

I want you to be successful beyond your wildest dreams. Not just in business, of course, but in life, in your relationships, in your accomplishments, in the things you're passionate about and the impact you wanna see in the world. Nobody wants to be unsuccessful, right? The question is, what is the best way then to become successful at whatever you set out to do? And while there are a lot of strat...

This is the last episode of the Graham Cochrane Show for the year 2022, and so naturally I’m in a sort of ”end of the year" headspace. What I like to do at the end of the year is look back at the previous year, ask a few important questions, and look ahead to the next year, as most people do. But that kind of endeavour all boils down to which questions you ask. What I want to give you today are a...

If you don't mind, I'll love to ask you a personal question. Are you working to build wealth or are you looking and working to build a life? What is it you're ACTUALLY working on? Anybody can go make money. Anybody can learn how to make a living online. It might take some work, but it's not that complicated, and we talk about it here all the time. But are you building a real life? Are you building...

Today I wanna share with you one of the most helpful exercises you could ever do in your business to get super clear on who you're serving, what you're helping them accomplish, how to speak to them in language that it will be vivid and powerful for them to get them to take action - meaning buying your products, join your programs, come to your events - this exercise unlocks ALL of that! I stumbled...

How should you measure success? When you have so many successful people, entrepreneurs, celebrities, actors, politicians who are miserable - what is success really? I have achieved more success than I ever thought would be possible for someone like me. And I still find myself discontent, frustrated, irritated, disappointed, and at worst, miserable. What is wrong with people like me and other ”succ...

As an online business owner, you're creating content, you're educating, teaching and in a way you're coaching, even if it's through a YouTube video or a podcast or a blog post. Direct, one on one coaching is actually one of the most powerful services or products you could offer your customers online. It's not the most scalable because it's limited to your time, but it's powerful in that the return...

Starting a business has never been easier or more affordable than it is today. And I should know, I've started and built two seven figure a year businesses with just a laptop and less than $50. Over the last five years in coaching over 3000 clients in their entrepreneurial journey, I've seen firsthand how overwhelmed people can get. There are so many things they feel like they're supposed to do in...

I honestly believe that 80% of what is standing between where your business is today and where you want it to be revenue wise, impact wise and achievement wise - is the way you think. The marketing tactics, the products, the numbers, how the economy's doing, the team that you develop, all of that fancy stuff   likely only accounts for a mere 20% of your results. The biggest thing standing bet...

If you've built your online business the way I teach and you’re building it around content, lead magnets, an email list and you follow up with an email funnel - then you already have a system in place with new people joining your list every single day. If that's the case, why not try to maximize the revenue in that email funnel so that you can increase your income without having to go out and do a...

So every year I play this game with myself and my business. I try to cut down on the number of hours that I spend in the business while keeping revenue the same - or better yet, growing it. Now, why do I do this? Am I a crazy person? No. I just want to know that I'm only doing what matters in my business and that I’m doing the work that truly matters, making sure I'm doing fulfilling meaningful wo...

When it comes to wealth building, we all have different approaches, different tactics, different strategies, and we're all in different seasons of life with different circumstances. You can get really into the weeds on the how and the what and all of the mechanism. But underneath all of that, I think you’ll find that no matter who you are, where you live, or what you're doing with your money - the...

Morning routines. You either love 'em or you hate 'em. They have become super trendy over the years and I get asked a lot: Graham, what's your morning routine? Well today, I'm finally going to answer that questions. Up until now, I pretty much skipped over that question, I just haven't been interested in talking about it, partially because I don't think they're a magic bullet straight ou...