The Graham Cochrane Show

Building your small business will come with many challenges. And unfortunately, many small business owners crumble under the pressure. Economic conditions, external factors, and market changes are all things that can threaten your business at any time. If you're not prepared to weather these storms, they can ruin your business before it even gets off the ground. It doesn't have to be this way. In...

There are plenty of online courses nowadays. This may lead some people to believe that getting into the online courses space is a bad idea. The assumption being that the space is too saturated to really make a profit. But nothing could be further from the truth. I truly believe that we're still early in the online course wave. And there's plenty of opportunity for people who have something valuabl...

We're all going to have to deal with challenging people in our life. Whether it's a business partner, co-worker, or neighbor, these people exist. And if you don't know how to engage with them in a way that leaves you unscathed, you're going to be in for a rough time. No one knows this better than Rebecca Zung. Rebecca is the worlds foremost expert on negotiating with narcissist and she's helped ma...

Too many coaches are afraid to raise their prices. Listen, I get it. Raising your rates can be scary and a guaranteed trigger for imposter syndrome. But failing to charge what you’re really worth will put you in a worse position over time. The truth is, by not raising your coaching prices you’re leaving a lot of money on the table and making it harder to reach your revenue goals. Trust me friend,...

Are you happy in your business? It might be surprising to hear, but many entrepreneurs would answer “no” to the above question. Which can be baffling considering how much time we spend working endlessly to become successful. But once we achieve what we set out to achieve, we can easily be left feeling empty. Trust me friend, this is not an emotion you want to experience. And it’s not even the only...

There’s a common misconception circulating about solopreneurs... The idea that solopreneurs can go it alone without any assistance or resources is entirely untrue. Take it from me. I've had to shift this perspective for many of my students. While embarking on the solopreneur journey can be an incredible experience, there are certain essentials needed to excel in this game. With a solid foundation...

There’s a huge problem with most business advice…   It’s something you won’t hear a lot of success gurus talk about. But most business advice nowadays seems to be all the same. Going down YouTube rabbit business rabbit holes may expose you to different personalities, but you’d be hard pressed to find a novel idea among them.    Now this isn’t  necessarily a bad thing. You often...

I do the complete opposite of most other business coaches. Many of them focus on hustling. The idea is if you want more money and success, you should sacrifice sleep and passions until you achieve that goal. But I completely reject that idea, and have ever since the beginning of my business. And if you’ve been following me for some time, you know that I do things completely differently. In fact, I...

Social media absolutely overwhelms me. If you’ve been following me for some time, you know that I’m mostly hands-off with all things social media. Personally, I’ve found the whole space to be confusing. It’s tough to keep up with what algorithm does what, which platform is hot (and which one has cooled off), and the nuances of how to grow on one platform compared to the other. However, that doesn’...

The Bible has been the most important book in my entrepreneurial journey. If you’ve been following me for a while, you know that I’m a devout Christian. And my faith has a presence in every area of my life, including my business. In fact, my faith is the sole reason why I’m as successful as I am today. The Bible has a lot of wisdom to offer regarding prosperity. However, one of the problems many p...

A lot of people underestimate what it takes to be in business. This is one of the main things that holds them back. Because the reality is, for you to become successful in any venture, you have to do things you’ve never done. In other words, you have to break free from your comfort zone and become a more capable person. I’ve had to do so many times in the past. And in each phase of my career, I fi...

I could be a lot more successful than I am today. Don’t get me wrong, I’m definitely blessed. I’ve been able to grow multiple businesses to over 7-figures in revenue. Not to mention help many people start the business of their dreams, all while only working a few hours per work. But on this success journey I’ve made many mistakes. Some of which have cost me a lot of time (and money). Every entrepr...

So, you want to make money fast? Normally I’m completely opposed to this way of thinking. And that’s because I truly believe that when you build a business that can consistently feed you and your family for years to come, that’s the ideal strategy to follow. That said, sometimes you may not have the luxury to default to a long term strategy. When life happens, you might need to find a way to pay b...

Have you ever felt like it’s impossible to have a balanced life as an entrepreneur? If you’re like most business owners, you likely give a ton of time to your business. And while that has provided for you financially, it’s also created a situation where you have neglected other areas of your life. But here’s the thing. Not having the rest of your life in order will definitely take a toll sooner or...

How do you know you have the right business idea? This is something that many entrepreneurs haven’t thought a lot about. In fact, when you ask people this type of question they normally default to answers like “it’s what I’m passionate about”. Let me tell you something, friend. Making a major life decision like starting a business just based on a feeling is the quickest way to falling flat on your...

When’s the last time you actually played? Yes, this is a serious question. I know as business owners we spend so much time being productive and striving to reach our goals that we can forget to actually enjoy ourselves from time to time. Believe it or not, making time to “play” is more important than most realize. It’s been shown to actually help people be more productive and cultivate more life s...

Have you ever wondered how word-class speakers got so good? I certainly used to. And considering that last year I gave my first TedX talk (that you can watch on the TedX YouTube channel), I spent a long time learning the secrets of the best speakers. One of the most important lessons I learned during this time was that the techniques that work well on stage also work for all types of content. Whet...

Have you ever used Facebook ads for your business? If you’ve been in business for a while, you know there was a time when Facebook ads were looked at as the magic solution for getting more customers. Literally everyone wanted to figure out how to run these ads and get in on the gold rush. But now? Things are a bit different. Facebook is nowhere near as magical of a solution as it was during its ea...

Are AI tools good or bad for solopreneurs? That’s the millionaire dollar question. Everywhere you turn on the internet these days you’ll see people talking about AI. A lot of people seem to see it as a blessing while just as many believe it’s the beginning of the end for their livelihood. But with all of these dramatically different opinions coming from intelligent people, how do you know who to l...

Your brain is A LOT more powerful than you realize. The problem is that most people don’t believe it. Or rather, they fail to understand how to unlock their hidden potential. And the sad thing is, failing to do so leads to many to leave this Earth with their potential unrealized. But for those of us who understand how to properly leverage our genius, the world becomes full of possibilities. We’re...

Is your business more suited for the Launch or Evergreen model? If you’ve been in the online business game for as long as I have, you know a thing or two about both approaches. And while some people may lead you to believe that one approach trumps the other, the truth is a lot more complicated. You see, both of these models are great. And both can make you a ton of money. However, both also come w...

Do you have a plan for what to do with your money? If you’re like most people, you’ve probably thought about that question briefly (unless if you’re a personal finance nerd like me). As entrepreneurs, we often spend a ton of time figuring out how to become financially successful, but we don’t put that same effort into financial planning. But if you want to truly master your financial life, then yo...

How do you know whether or not you’re on the wrong path? This is a very important question and one that not many people consider before they embark on the road to success. But not taking a second to be thoughtful about the direction you’re heading in can cause you to travel miles in the wrong direction. And ultimately be unfulfilled in life. Believe it or not, you can easily find yourself in this...

If you want to grow your business, the #1 skill you must learn is copywriting. Having the ability to persuade your audience like a pro is truly a game changer. And it’s one area you definitely should be taking seriously if you’re serious about growing your business. Because once you've mastered the art of using words to create desire in your readers, you'll find that you’re able to make money pret...