The Google Ads Podcast

The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategie...

Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app...

In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on turning challenging client interactions into posit...

In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now. Connect with John on LinkedIn:    / johnmorangads   Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 0:00 John Explores Google...

Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success. She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness of keyword management strategies to reach your ad...

Discover the inspiring journey of Jan Slovnik, a marketer who transitioned from the Google Ads agency world to freelancing. Join the conversation on navigating the freelancing landscape with Jan's valuable experiences and insights. Listen to this episode now. Gain insights into his self-discovery, landing the first client, and growing a freelancing career. Furthermore, learn valuable tips on charg...

John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget instead. This clip is from The Perpetual Traffic Podc...

Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now...

Kasim sits down with eCommerce Marketing & Business Development Consultant James Crame, and they share how a proactive approach is the best approach to deal with or avoid client meltdowns. Regular check-ins and acknowledging issues before the client raises concerns are how the best agencies keep their clients happy. They also highlight how empathy is crucial in client communication, addressing...

Limited to 100 members only! Grab your 50% off and save $3,000 for the annual membership of You vs. Google: The Rebellion here 👉 https://youvsgoogle.com/offer The regular monthly membership costs $497. If you decide to pay monthly for 1 whole year, that costs around $6,000. But if you get the annual membership, it’s only going to be $2,997! You instantly save 50%. But that’s not all. The real val...

Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game! In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episode now as Kasim and James share possible diffi...

Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using metrics such as Click Share to improve campaign perfo...

Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions. Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to analyze discussions and optimizing profiles to inc...

Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video. This clip is from The Perpetual Traffic Podc...

Need help to make Google Ads work for you? In this episode, Regina Bellows, Executive Director of StarterPPC, troubleshoots a fashion accessories brand's Google Ads setup, sharing tips to boost your strategy. Listen to this episode for practical tweaks and valuable insights to enhance your Google Ads campaign performance, especially if you have a tight budget. This video is from StarterPPC’s YouTu...

Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more. This clip is from The Perpetual Traffic Podcast, watch t...

Prepare for the busiest shopping weekend of the year with Regina's expert advice! On Black Friday and Cyber Monday, many people shop for their favorite items. Don't miss out on this opportunity! By planning ahead, you can get your Google Ads ready for this high-conversion weekend. Regina Bellows, Executive Director of StarterPPC, shares valuable tips to set your brand up for success. These include...

Kasim and Ralph discuss why the days of solo channel agencies might be numbered. They emphasize that these agencies must adapt to a changing landscape, with automation taking over many tasks. They suggest that expanding into post-click services, multi-channel approaches, and improving attribution is crucial for their survival. They also highlight that the role of media buyers is shifting, and whil...

Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emphasize the importance of surrounding oneself with...

Kasim and Ralph discuss the value of rewarding high assists rather than high scorers for improving company culture, drawing an analogy to sports. They emphasize that recognizing and encouraging individuals who contribute through "assists" is essential for a team's success. They highlight how alignment of goals, values, and motivation can lead to productive teamwork. The discussion also touches on...

While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here. Related videos: 🔥 The Holy Grail of Marketing Funnels:     • 🔥 The Holy Grail of Marketing Fun...

Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget. The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categories. Then, setting separate budgets for each, al...

Kasim and Ralph talk about the importance of tracking a new key performance indicator (KPI) in marketing, which is "cost per content." In today's fast-paced world of content, short videos, and constant scrolling, marketers need to produce a lot of content to keep up. While quality is essential, the focus should be on producing a high volume of content and then repurposing it across various platfor...

Kasim and Ralph talk about morning routines for success. They share their personal habits that set the tone for their productive days. They emphasize the importance of having a consistent morning routine, even if it's not as extensive as theirs. They also mention practices like gratitude meditation, waking up early, and cold plunges to start the day right. They stress that developing a routine and...

Want to know how to grow your business year-round, even when things are slow? Learn from Regina's success story! These tips and advice could be the missing puzzle to your success. Regina Bellows, Executive Director of StarterPPC, outlines how they increased one client's profits by 13% during their off-season. She shares her story of success and gives actionable tips on how to use analytics and met...